Rethinking Consumer Engagement

Growing efforts to change consumer behavior in order to support existing physical infrastructure and technical innovation are beginning to have an impact. Recyclebank has catapulted to the number 1 position on the Wall Street Journal's list of Clean Technology companies by having a great handle on issues that matter, such as increasing recycling rates and reducing energy usage in household settings. They do so by leveraging the digital medium and using online tools to generate real world offline actions and by ‘gamifying’ the ask. Recyclebank’s Chief Sustainability Officer Ian Yolles shares what's working and challenges us to think about the need to transform underlying cultural constructs in order to generate meaningful change at the individual and community level.