What You Will Learn

• How organisational change, employee engagement and multi-stakeholder collaboration are Driving Shift through the Power of And.
• What the new opportunities are in brand positioning, how we communicate effectively with each of the associated target audiences and what key value propositions are involved.
• How we can best employ approaches and techniques such as educating without guilt, storytelling and gamification to provide us with the tools for engaging and driving sales.  
• How ‘design for behaviour change’ is being implemented in products and communications to support consumer desire to do the right thing.
• What Life Cycle Assessment (LCA) can do for design and brands.
• Why business model innovation is key to brand development.
• What market trends and drivers are in play at present; plus, how to spot what's coming next, futureproof your brand today and strategise for tomorrow.
• How Open Innovation is set to pave the way for faster innovation by smart, strategic brand leaders.
• What new tools are coming to market to help you manage, measure and report your environmental impact.
• What really are the best examples of sustainable brand innovation/communication, what their study can teach us and how we can apply what we have learned.
• The value of brand communities or tribes and why sustainable brands are well equipped to build one
• What’s the latest on putting social media to work to build your brand more economically, while simultaneously strengthening your relationship with stakeholders
• Who’s building successful, collaborative cross-sector partnerships, and how they’ve set down spears to build a productive relationship
• You’ll find a full year’s worth of other thought-provoking, insightful, and tangible ideas for becoming a sustainable brand leader at SB London – plus be able to discuss them in depth!