Why Business & Brand Strategists Should Attend the Conference

As the storytellers of commerce, brands play a critical role in helping us build a collective view of what is valuable to society. Across the globe, sustainable brand leaders are stepping up to drive us towards a more flourishing future by turning their brands into platforms for purpose. By helping to redefine value and realign resources with the purpose of creating solutions to many pressing social and environmental issues, business and brand strategists are creating new opportunities for their businesses to grow revenue and brand equity through the transformation of our consumer society and economies.

SB London provides real examples of how brands are tapping into society's growing demand for companies to create shared value for all stakeholders - not just shareholders. By joining us in London, you will identify brand aligned opportunities for positive impact and learn how your brand can build business and brand value by innovating for sustainability.

What You Will Learn:

• What new business models are gaining traction while supporting sustainable consumption
• What local and global market trends and drivers are in motion creating opportunity for you to drive new revenue growth and brand equity 
• How aligning your brand values in the age of transparency can lead to greater profitability
• How to measure the value of thought leadership, and what issues consumers around the world wish to see business address 

Learn from over 60 thought leaders and practitioners in the faculty, including:

Dorothy Mackenzie Chairman Dragon Rouge	Marc Mathieu Global SVP of Marketing Unilever	Julian Borra Creative Strategic Partner Saatchi & Saatchi S
Nick Folland Group Corporate Affairs Director: Net Positive Kingfisher	Walter Susini VP Global Brand, Creative Excellence, Marketing Unilever	Carmel McQuaid Climate Change Manager Marks & Spencer

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See a sample of an SB '12 presentation

New York Times bestselling author Simon Mainwaring (We First, 2011) gives us a quick history of capitalism and shares some of the fundamental strengths and weaknesses of today's global economic system, pointing to the impetus behind the revolution and the road to evolving our current systems to better support the long-term health and sustainability of humanity.

Who comes to SB Conferences

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