TRENDING ISSUE IN FOCUS

Innovations in Sustainable Packaging

News & Views

Cause Marketing

SB’13 Causeway Reminds Us That Sustainability Means People, Too

Our industry is in recovery mode today as we find our ways home from the always inspiring Sustainable Brands Conference. One of this year’s highlights (there were many) was the Solutions Expo, where 100 providers talked shop in a giant airy tent.

SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications

Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustainability messaging from some of our top brands that focus on “selling behavior, not selling stuff.”

Driving Behavior Change: From Pioneering Practice to Tipping Point and Beyond

If you’re reading this then it’s safe to assume you are familiar with the global ecological and societal debt that currently accompanies the more familiar economic one. So, no need to remind you that planet Earth will probably make its way through this crisis — it just isn’t clear that we will.

Welcome to Our Issue in Focus on Driving Behavior Change

It’s my great pleasure to welcome readers and contributors to this month’s Issue in Focus on Behavior Change.

At Shelton Group, our purpose is to help companies define and leverage their sustainability commitments to gain a market advantage.

Why You May See More Latinos Driving Priuses

Toyota is tapping into one of the nation’s fastest growing markets: Latinos — a segment that’s rising in number, purchasing power and influence — and even so, a segment that most sustainable brands seem to be entirely sidestepping.

Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

BASF Sponsors Seattle Mariners’ Second Annual Waste Reduction Program

BASF has teamed up with the Seattle Mariners for the second season of Sustainable Saturdays at Safeco Field, which aims to divert ballpark waste from the landfill.

EthicMark Awards Accepting Nominations For Best Environmental, Sustainability Campaigns

Ethical Markets, the World Business Academy (WBA) and the University of Notre Dame Mendoza College of Business recently announced they are accepting nominations for the 9th annual EthicMark Awards for ads and media campaigns that “uplift the human spirit and society.”

Communicating Sustainability: It’s Time To Get Emotional

Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a very important goal; once impetus is established people can achieve great things.

Unreal Helps Unjunk Sweets with Easter Bunny Apology Tour

Candy company Unreal is sponsoring the 2013 Easter Bunny Apology Tour, a social media and publicity campaign aimed at “unjunking” popular candy products, according to a recent announcement.

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Call for Content!

Our editorial Issue in Focus for June will examine how brands are activating sustainability. We invite you to share stories of how your organization is driving behavior change to encourage more sustainable consumption. Check out our call for content and find out about partnership opportunities!