In his book The Green Marketing Manifesto, environmental advertising guru John Grant admits that there is one product that he had no idea how to sell. The problem is not product performance. The...
A new analysis reveals that some business activities do not generate sufficient profit to cover their natural resource use and pollution costs, creating large, hidden risks that affect some...
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be...
Sustainability non-profit GreenBlue’s Advisory Services Group has begun employing a strategic process to help companies walk through a ten-step course of action that strategically links...
Cutting the fluff out of reporting by looking at some of the root causes of sustainability challenges may help stakeholders to better understand in how far the majority of companies are part of the...
Sadly, for the second time in months, the world has turned its attention to one of the biggest low-cost producing countries for apparel, Bangladesh. In November, a raging fire in a garment factory in...
This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.
Let me give an...
The consumption of goods and services is growing rapidly with the rise in household incomes and population growth. This growth in consumption is significantly offsetting and underplaying the...
Hyatt Hotels Corporation recently announced a long-term commitment to help improve education and workforce readiness through a new global philanthropy program focused on literacy and career...
Sainsbury’s says it has succeeded in diverting all store waste from landfills, reaching its zero-waste goal in just three years — seven years ahead of schedule.
As part of its 20x20 Sustainability...
Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey to ask Canadians about their awareness of the...
One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important...
Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly...
This is the fifth of five posts in the series about what I learned in my time leading sustainable business strategy at REI (read part one). It was a privilege to be part of a significant...
On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are...
AT&T recently became the largest wireless carrier to join the SmartWay Transport Partnership program, a collaboration between the Environmental Protection Agency (EPA) and freight and...
Twelve colleges and universities have joined Dow Chemical and other chemical industry leaders in signing the Green Chemistry Commitment (GCC). This is the first nationally organized effort to link...
The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green...
As toddlers, most of us had to learn how to share against our more basic instincts. “Sharing is caring,” we’ve been told, but as grownups, we also understand that it’s more efficient for an...
In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light...
In a webinar this morning, Ford’s Global Director of Sustainability & Vehicle Environmental Matters John Viera and EVP & CFO Bob Shanks briefly outlined the company’s newly released 2012/13...
For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction.
New research by Havas Media Group, which surveyed 134,000 people around the world...
Nike, Levi Strauss, H&M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as...
Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and...
Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or...
Sealed Air, known for its environmentally friendly packaging solutions, last week introduced its PakNatural® Biodegradable Cushion Bag, an internal packaging material for protective cushioning during...
When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging...
For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson &...
The recently formed Pet Industry Sustainability Coalition (PISC) has launched Version I of the Pet Industry Sustainability Toolkit, which was developed as an evolving roadmap for pet companies...
At a time when authoritative studies highlight our lack of progress on existing environmental goals and the scale of the threats we may face, we need to turn away from...
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