#SupplyChain
Canadians Rethinking Brand Choices Following Bangladesh Factory Collapse
Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey to ask Canadians about their awareness of the...
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When It Comes to Sustainable Innovation, Corporates Can Learn a Lot from Entrepreneurs
One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important...
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#BehaviorChange
Case study: How We Changed the Behavior of Littering
Over the last few years, Shelton Group’s Pulse studies have tracked a decline in concern for several environmental issues — hypothesizing that some issues (such as climate change) have become highly...
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What I Learned About Sustainability At REI, Part 5: Systems Over Silos
This is the fifth of five posts in the series about what I learned in my time leading sustainable business strategy at REI (read part one). It was a privilege to be part of a significant...
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#Communications
Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators
On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are...
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Dow, Unilever Build Business Case for Green Infrastructure
The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green...
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#CircularEconomy
Learning How to Share Again [Video]
As toddlers, most of us had to learn how to share against our more basic instincts. “Sharing is caring,” we’ve been told, but as grownups, we also understand that it’s more efficient for an...
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#Leadership
Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business
Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and...
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#BehaviorChange
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or...
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Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously
When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging...
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Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2004, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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