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At BBMG, we believe that sustainability is an innovation imperative, and that winning brands of the 21st century will be sustainable brands. Only BBMG combines innovation protocols with sustainability expertise and brand-building experience to help clients drive growth and positive social impact. Leveraging The Collective, our proprietary community of “sustainable mainstream” consumers, BBMG helps clients forge new markets, discover new products and services, create new solutions and drive real culture change.
On the eve of the holiday shopping season, a new study by BBMG, GlobeScan and SustainAbility finds that consumers are rethinking consumption with sustainability in mind. According to the Regeneration Consumer Study, two-thirds of consumers in six countries say that “as a society, we need to consume a lot less to improve the environment for future generations” (66%), and that they feel “a sense of responsibility to purchase products that are good for the environment and society” (65%). The findings are based on an online survey of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States conducted in September and October 2012.
In this 20-minute plenary, BBMG's Raphael Bemporad suggests market trends that will define the business landscape in 2013 and beyond, and share five, example-driven principles of sustainable brand innovation and communication featuring many of the leaders in the Sustainable Brands community.
The world today is defined by more scarcity, complexity and speed, as well as more creativity, innovation and participation. Against this backdrop of “radical contradiction,” we explore several fundamental and exciting questions in our latest thought piece entitled, “Disrupt & Delight: Five Principles for Sustainable Brand Innovation.”
A few weeks ago, we had the opportunity to grab lunch with our good friend, renowned business guru Bob Bloom, to seek his advice as we looked ahead to the New Year. “Looking ahead is useless,” he said in his typically wonderful, challenging way. In the context of market volatility, transformational new technologies and the exponential velocity of change, we have to instead “look around the corner.” For Bob, success requires letting go of yesterday’s financials, five-point plans and outdated business models to bravely seize opportunities that are fiercely focused on leading innovation to create shared value. It’s great advice. And, in the spirit of looking around the corner, we wanted to offer five trends that we believe will shape sustainable brands in 2012.
Today marked the launch of the Sustainable Food Challenge in The Collective, BBMG’s proprietary community of New Consumers who get perks for voicing opinions and doing good. The challenge calls on consumers to share their views and favorite recipes to help imagine the future of the sustainable food movement.
The dawn of a more resourceful, creative and sustainable economy is beginning, with a growing number of New Consumers re-thinking what really matters and creating new ways to do more with less. BBMG's Raphael Bemporad and Mitch Baranowski introduce you to these values-aspirational, practical purchasers and share five emblematic trends that show how this group is taking sustainability from buzz to tipping point.
BBMG recently released a starter guide, Green the Team, outlining sensible steps companies can take to promote a happier, healthier and more productive workforce through sustainability. Sparked by the company’s recent work with Walmart on the creation of My Sustainability Plan, this ongoing booklet series is designed to share insights and help organizations create change. The Green Team starter guide is available for download on the company website and includes a short workshop on creating “green teams” within a work environment as well as helpful tips.
A new group of US consumers is poised to help sustainable brands enter the mainstream, while forcing large brands to accelerate their pathways to sustainability, according to new study released this week by brand innovation firm BBMG.