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At BBMG, we believe that sustainability is an innovation imperative, and that winning brands of the 21st century will be sustainable brands. Only BBMG combines innovation protocols with sustainability expertise and brand-building experience to help clients drive growth and positive social impact. Leveraging The Collective, our proprietary community of “sustainable mainstream” consumers, BBMG helps clients forge new markets, discover new products and services, create new solutions and drive real culture change.
New Study: "Rethinking Consumption" Finds Consumers Buying Less and Buying Better
On the eve of the holiday shopping season, a new study by BBMG, GlobeScan and SustainAbility finds that consumers are rethinking consumption with sustainability in mind. According to the Regeneration Consumer Study, two-thirds of consumers in six countries say that “as a society, we need to consume a lot less to improve the environment for future generations” (66%), and that they feel “a sense of responsibility to purchase products that are good for the environment and society” (65%). The findings are based on an online survey of 6,224 consumers across Brazil, China, India, Germany, the United Kingdom and the United States conducted in September and October 2012.
From Innovation to Communication
In this 20-minute plenary, BBMG's Raphael Bemporad suggests market trends that will define the business landscape in 2013 and beyond, and share five, example-driven principles of sustainable brand innovation and communication featuring many of the leaders in the Sustainable Brands community.
Disrupt & Delight: Five Principles for Sustainable Brand Innovation
The world today is defined by more scarcity, complexity and speed, as well as more creativity, innovation and participation. Against this backdrop of “radical contradiction,” we explore several fundamental and exciting questions in our latest thought piece entitled, “Disrupt & Delight: Five Principles for Sustainable Brand Innovation.”
Looking Around the Corner: Five Trends Shaping Sustainable Brands in 2012
A few weeks ago, we had the opportunity to grab lunch with our good friend, renowned business guru Bob Bloom, to seek his advice as we looked ahead to the New Year. “Looking ahead is useless,” he said in his typically wonderful, challenging way. In the context of market volatility, transformational new technologies and the exponential velocity of change, we have to instead “look around the corner.” For Bob, success requires letting go of yesterday’s financials, five-point plans and outdated business models to bravely seize opportunities that are fiercely focused on leading innovation to create shared value. It’s great advice. And, in the spirit of looking around the corner, we wanted to offer five trends that we believe will shape sustainable brands in 2012.
BBMG’s Sustainable Food Challenge Calls On Consumers To Help Co-Create The Future Of Food
Today marked the launch of the Sustainable Food Challenge in The Collective, BBMG’s proprietary community of New Consumers who get perks for voicing opinions and doing good. The challenge calls on consumers to share their views and favorite recipes to help imagine the future of the sustainable food movement.
VIDEO: Five Marketplace Trends That Will Shape the Green Economy and Change the Future of Branding
The dawn of a more resourceful, creative and sustainable economy is beginning, with a growing number of New Consumers re-thinking what really matters and creating new ways to do more with less. BBMG's Raphael Bemporad and Mitch Baranowski introduce you to these values-aspirational, practical purchasers and share five emblematic trends that show how this group is taking sustainability from buzz to tipping point.
BBMG's “Green The Team” Starter Guide Could Improve The Happiness of Your Employees
BBMG recently released a starter guide, Green the Team, outlining sensible steps companies can take to promote a happier, healthier and more productive workforce through sustainability. Sparked by the company’s recent work with Walmart on the creation of My Sustainability Plan, this ongoing booklet series is designed to share insights and help organizations create change. The Green Team starter guide is available for download on the company website and includes a short workshop on creating “green teams” within a work environment as well as helpful tips.
The New Consumer Is Bringing Sustainability to the Mainstream
A new group of US consumers is poised to help sustainable brands enter the mainstream, while forcing large brands to accelerate their pathways to sustainability, according to new study released this week by brand innovation firm BBMG.
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Research Panel: Untangling the Consumer Attitude/Behavior Gap
Fast Thinking: BBMG for Fast Company
Our regular columns for Fast Company’s Co.Exist series explore the intersection between branding, sustainability and innovation.
Consumer Insights: The Collective
BBMG is the only brand innovation firm that has decided to move beyond polling “sustainable mainstream” consumers and start actively engaging them in bold new solutions. Dubbed The Collective, our proprietary online community connects consumers with sustainable brands, causes and related experts. Since March 2010, Collective members have shared more than 100,000 insights to help us identify hot-button issues, spot trends, validate concepts and generate bold new marketing campaigns. Learn how you can sponsor an activity with The Collective.
Featured Report: Unleashed
Since 2007, BBMG's highly acclaimed national studies have painted a clear picture of the powerful and fast-growing New Consumer segment, some 70 million U.S. consumers aspiring to “purchase with a purpose.” Download our award-winning report, Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability, which updates key findings and features ethnographic snapshots from representative consumers, as well as insights from some of the world’s most forward-thinking brands.
Employee Engagement: Green the Team
Leading companies recognize that sustainability can be a competitive advantage, but only if it resounds across the entire organization to help reduce costs, improve retention and drive creativity. This webinar, produced with VolunteerMatch, draws from our recent white paper Green the Team to share smart strategies and practical case studies for overcoming some of the most common challenges related to employee-facing CSR programs.
Spotlight on Ecopreneurs: BBMG’s Green Room
An original Web video series, The Green Room engages the green economy’s best thinkers, designers, technologists, business leaders and public figures in one-on-one interviews conducted in our Brooklyn studio. Hosted by BBMG's Mitch Baranowski, each episode features a candid exchange with one guest about the ups and downs of scaling sustainability and driving social innovation. Email us to nominate leaders we should feature in Season 2!
Step Into My Office: WSJ’s Workplace of the Week
We’re grateful that the Wall Street Journal featured us as a “Workplace of the Week.” The slideshow showcases our open floor plan and the environmentally-friendly design elements that have turned this former brewery into an eco-office.
But Wait: Still More White Papers
From the Age of Co-Creativity to Branding for Sustainability, BBMG has been at the forefront of identifying and shaping how to close gaps and embed sustainability in branding and marketing functions to create shared value. Here’s where we keep our latest thinking.
Sustainable Brands Need Sustainable Solutions!
Building a sustainable brand takes a new set of tools and service providers. As part of our commitment to serving as a bridge to better brands we are happy to offer a growing directory of Solution Providers who stand ready to support you in the design, management, manufacture, delivery and successful communication about your more environmentally and socially committed brand. If you would like to see your company included in the directory click the button below, Your basic listing is free!
Solution Providers
- Featured Solution Providers
- Banking, Accounting, Finance (10)
- Brand/Design/Innovation Services (25)
- Business Intelligence for Operations and Supply Chain (17)
- Business Productivity/Information Technology (15)
- Carbon Offset Solutions (11)
- Communications, PR, Public/Government Affairs, CSR Reporting (17)
- Design & Innovation Tools (8)
- Employee Engagement, Training & Education (17)
- Energy, Water Efficiency (10)
- Food & Beverage (24)
- Green Chemistry/Materials (13)
- Green Meetings & Events (1)
- Hotel & Travel (5)
- Insurance & Legal Services (6)
- Manufacturing (4)
- Marketing, Advertising, Consumer Engagement (20)
- Media & Information (2)
- Nonprofit (1)
- Office Furniture/Lighting (7)
- Office Supplies (8)
- Packaging (11)
- Printing (6)
- Promotional Products (7)
- Researchers (7)
- Social Media, Community Building Tools (4)
- Sustainability Strategy/Management Consultants (35)
- Talent & Recruiting (3)
- Transportation/Logistics (5)
- Waste Management/Recycling/Upcycling (13)
