Jacquelyn A. Ottman, founder and principal, J. Ottman Consulting, Inc. is expert advisor on green marketing to Fortune 500 companies and the US government. She is the author of the newly released The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. It was recently named by Cambridge University as a Top 40 Sustainability Book of 2010. Click here for more information.
Since founding J. Ottman Consulting, Inc.nearly 20 years ago, Jacquelyn and her colleagues have helped more than 60 Fortune 500 businesses, the Energy Star label and other organizations learn how to seize opportunities by pro-actively addressing consumers' environmental concerns. Ottman has helped clients develop concepts for exciting new products with less environmental impact and strategies for reaching green consumers while minimizing the risk of backlash. Her book, Green Marketing: Opportunity for Innovation is called the "definitive work on the subject" by the American Marketing Association. Jacquelyn is a sought-after speaker at conferences and corporate forums run by IBM, 3M, Philips Electronics, and GE, and one of the true pioneers of green marketing. She also serves as program co-chair of Sustainable Brands '08, as well as host to SLM's Sustainable Brands Weekly. The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Board of the Centre for Sustainable Design (U.K.), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.