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Rheem Manufacturing

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Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

5 years ago - These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especially in developing countries.One of the greatest challenges facing governments and companies around the world is how to influence consumers into developing more sustainable buying habits and lifestyles. There is a significant opportunity for businesses to help consumers make major changes in their lifestyles and purchasing habits.

Social Delivery Service Nimber Set to Boost Sustainability of UK Delivery Sector
Social Delivery Service Nimber Set to Boost Sustainability of UK Delivery Sector

5 years ago - Having racked up over 10,000 deliveries and 30,000 members in its Scandinavian motherland since its 2013 launch, Norwegian social delivery service Nimber is set to plug a sustainability gap in the UK delivery sector, making use of unused capacity by using real people who are going somewhere anyway to make deliveries.The company estimates that to date its service has helped cut carbon emissions by 198.24 tonnes through the use of existing capacity to bring and send items to individuals and businesses.

Dear SB Vanguard: What Does the Rise of Unconventional Business Models Mean for Established Brands?
Dear SB Vanguard: What Does the Rise of Unconventional Business Models Mean for Established Brands?

5 years ago - This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. Despite the continued growing pains of the “sharing economy” - unintended consequences (ex: Airbnb disrupting local home rental/sales markets), ambiguity around naming (sharing economy? peer-to-peer economy? collaborative economy?), regulatory snafus (hello, Uber!), etc - the proliferation of such business models points to a paradigm shift comparable to sustainability. What do you see as the future/potential of this trend, and of the opportunity for established brands within it?

Trend Briefing: Sustainability Implications of the Sharing Economy
Trend Briefing: Sustainability Implications of the Sharing Economy

5 years ago - When Airbnb and Uber burst on the scene a few years ago the business world was abuzz with the potential for a new “sharing economy.”Advocates explained how these services would provide people with new ways of making money by utilizing their homes and vehicles to their full potential, while offering a service that could save energy, reduce waste and bring communities together by sharing their resources and time.

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4 Ways the Sharing Economy Can Change the World
4 Ways the Sharing Economy Can Change the World

5 years ago - Two years ago at Davos, the sharing economy was a foreign concept. Whenever I asked anyone I met if they had heard of the phrase, I would receive blank stares. Perhaps 5% of people had heard of Airbnb (though they rarely used it). Quite a few more had heard of Zipcar – maybe around 20% of the people I spoke to – but most of them admitted that their familiarity was due to the company’s acquisition by Avis earlier that month.

Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015

5 years ago - The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?

Peers Launches New Suite of Tools to Help Workers Overcome Challenges in Sharing Economy Landscape
Peers Launches New Suite of Tools to Help Workers Overcome Challenges in Sharing Economy Landscape

5 years ago - Peers, an independent community whose mission is to make the rapidly growing sharing economy work for the people who power it, is today adding two new services to support its 250,000 members: Homeshare Liability Insurance — a comprehensive personal liability insurance for homeshare hosts/owners — and Keep Driving, a program for any sharing economy workers who rely on their vehicle, that provides a replacement vehicle if theirs is out of commission.

Report: Collaborative Economy Gaining Momentum in Australia
Report: Collaborative Economy Gaining Momentum in Australia

6 years ago - A new report, The Emerging Collaborative Economy in Australia, produced by Vision Critical in partnership with Collaborative Lab and Nine! Rewards, reveals promising momentum and enthusiasm for collaborative economy platforms that use technology to enable people to share and exchange a variety of goods and services.

Airbnb Partners with Nest to Help Users Save Energy
Airbnb Partners with Nest to Help Users Save Energy

6 years ago - Airbnb has partnered with Nest to provide selected hosts in the US with free Nest Learning Thermostats as part of an effort to help Airbnb's community of hosts and guests to conserve energy. The Nest Thermostat programs itself, automatically turns down the heat when a host or guest is away, and can be controlled from a mobile device. All hosts who participate in the program will have access to MyEnergy, a service that allows you to track your energy consumption, learn how to save energy, and be more efficient as part of their energy plans.

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Airbnb: North American Guests Alone Save Enough Energy to Power 19,000 Homes for a Year
Airbnb: North American Guests Alone Save Enough Energy to Power 19,000 Homes for a Year

6 years ago - A new study released by Airbnb quantifies the environmental benefits of home-sharing for travelers, and finds that the company’s business model promotes a more efficient use of existing resources and is a more environmentally responsible way to travel: using Airbnb results in significant reductions in energy and water use, greenhouse gas emissions (GHGs), and waste, and encourages more sustainable practices among both hosts and guests.North American and European highlights from the study include:

Airbnb Rebrand Invites You to Bélo-ng
Airbnb Rebrand Invites You to Bélo-ng

6 years ago - Airbnb has a fresh coat of paint – including a new website and mobile app, and Bélo - a new logo that invites you to 'belong anywhere.' In addition to the rebranding, the company has tried to redesign its entire user experience – the new website attempts to provide a more intuitive experience with bigger photos, clearer listings and a simpler booking process.Termed as the 'universal symbol of belonging', Bélo is “an iconic mark for our windows, our doors, and our shared values. It’s a symbol that, like us, can belong wherever it happens to be,” says Airbnb. A video released by the company explains that Bélo stands for people, places, love and Airbnb.

Is Lyft Facing a Restraining Order Ahead of Its NYC Launch?
Is Lyft Facing a Restraining Order Ahead of Its NYC Launch?

6 years ago - The New York attorney general reports the State Supreme Court has granted an injunction that kept Lyft from launching as planned on Friday. However, Lyft claims this a "deliberate misstatement," and it put the launch on hold to make changes to its service that will comply with local regulations, The Verge reports.

BlaBlaCar Raises $100 Million, Plans Global Long-Distance Ride-Sharing Network
BlaBlaCar Raises $100 Million, Plans Global Long-Distance Ride-Sharing Network

6 years ago - French long-distance ride-sharing service BlaBlaCar has raised a solid $100 million from VC funding — the largest VC funding ever for a French startup — to expand its service and network globally. The funding was led by Index Ventures, with contributions from existing investors Accel Partners, ISAI and Lead Edge Capital.“BlaBlaCar has a huge potential market,” said Martin Mignot from Index Ventures. “Everybody needs to travel long distance, that’s why ride-sharing makes sense. Comparatively, Uber or even cabs are all about convenience. BlaBlaCar is both convenience and necessity.”

The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

6 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

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New Report Maps Size, Scope, Disruptive Potential of Sharing Economy
New Report Maps Size, Scope, Disruptive Potential of Sharing Economy

6 years ago - Crowd Companies, a brand council primarily focusing on the collaborative economy movement, and Vision Critical, a consultancy that specializes in helping companies glean pertinent stakeholders insights, have partnered on a new report, Sharing Is the New Buying: How to Win in the Collaborative Economy, which for the first time maps the size and characteristics of the movement.

Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

6 years ago - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

More than 70 Mainstream Brands Now Taking Part in Collaborative Economy
More than 70 Mainstream Brands Now Taking Part in Collaborative Economy

6 years ago - I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services and goods. The disruptive impacts to brands are potentially very high. Consumers are already buying and trading among themselves, often without purchasing items directly from the brands themselves. Companies that don't pay attention to this trend are leaving themselves in a state of risk, as technology and society continue to quickly innovate.

3 Ways Brands Can Survive the Sharing Economy in 2014
3 Ways Brands Can Survive the Sharing Economy in 2014

6 years ago - The sharing economy is a multibillion-dollar industry that's making big brands feel uneasy. Also known as the collaborative economy, borrowing, lending, reusing, and reselling is moving full speed ahead, and in 2014, large companies and organizations will struggle if they don’t do a few key things to adapt.Sharing as a business model is on the rise, with more than 200 companies already part of the movement. Look no further than million dollar businesses such as Airbnb, Lyft or LendingClub as examples. The numbers tells us that people want to rent out their apartment when they’re out of town, share a ride, and loan money to people in need.

Airbnb, Lyft Partner with New Sharing Economy Advocacy Group
Airbnb, Lyft Partner with New Sharing Economy Advocacy Group

7 years ago - Peer-to-peer businesses have a new voice as they go up against traditional industries and, in some cases, government regulations.Airbnb, Lyft, and TaskRabbit are among the companies that have partnered with Peers, a nonprofit that plans to organize sharing-economy users.The newly formed organization made its debut on Wednesday.Executive Director Natalie Foster said the goal of the organization is to promote and protect the businesses and groups that allow people to share goods and services. This means holding events to bring together advocates and users for "community-building" and providing a place for them to share stories and talk about related topics, which includes legislation or local regulations.

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New Research Finds UK Consumers Earning and Saving £4.6 Billion Through the Sharing Economy
New Research Finds UK Consumers Earning and Saving £4.6 Billion Through the Sharing Economy

7 years ago - New research commissioned by The People Who Share shows that 65% of adults in the UK are already part of the sharing economy, and a further 28% would consider taking part, if they don’t already. Conducted by Opinium, The State of the Sharing Economy polled 2,005 adults in the UK to demonstrate the growing consumer appetite for the sharing economy, just in time for Global Sharing Day 2013 on Sunday, June 2nd.

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