Stories About SB'16 Copenhagen

'Peak Stuff': Why IKEA Is Shifting Towards New Business Models

PRODUCT, SERVICE & DESIGN INNOVATION - Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that consumer appetite for home furnishings had reached a crucial turning point.