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THE NEXT ECONOMY - At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can turn a Moonshot into reality.
PRODUCT, SERVICE & DESIGN INNOVATION - Ahead of his upcoming keynote at SB’19 Madrid and 50 years after the Moon landing, we spoke with Jim Adams — recently retired Deputy Chief Technologist at NASA — about the moonshot thinking humanity now needs.
MARKETING AND COMMS - Ahead of his upcoming keynote at SB’19 Madrid, we spoke with Andrew Medhurst — a one-time investment banker and now full-time volunteer with Extinction Rebellion — about the moonshot thinking we need to get us out of our current predicament.
PRODUCT, SERVICE & DESIGN INNOVATION - 'Moonshot' thinking means applying disruptive, innovative thinking to difficult problems. Today, we have access to means and resources that were unimaginable 50 years ago. Let’s make the impossible possible again.