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Stories About SB'21 Trend Watching

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SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

What Will Be Your Organization’s Authentic Purpose in 2021?
What Will Be Your Organization’s Authentic Purpose in 2021?

WALKING THE TALK - The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies
Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

WALKING THE TALK - The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.

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B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook
B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook

WALKING THE TALK - More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that.

Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

FINANCE & INVESTMENT - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

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