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Can We 3D Print Our Way to Plastic-Free Oceans?
Can We 3D Print Our Way to Plastic-Free Oceans?

PRODUCT, SERVICE & DESIGN INNOVATION - It’s estimated that nearly 8 million tons of plastic flow into our oceans every year; even more goes into landfills. While there are many great companies focused on recovering this plastic, there is one developing a plan for what to do with those millions of tons after the cleanup is done.

Rethinking Plastic Litter: Improve Your LCAs and Reduce Your Personal Impacts
Rethinking Plastic Litter: Improve Your LCAs and Reduce Your Personal Impacts

WASTE NOT - Litter. It seems like such a ‘60s word, but it’s time to dust it off and rethink it — especially in the context of plastics and Life Cycle Assessments (LCAs). Start with the fact that more than 8 million tonnes of plastic enters the environment annually, much of it into our oceans. That’s almost 3 percent (and perhaps more) of all plastic produced annually.

Inaugural Ocean Solutions Accelerator Cultivating Diverse Crop of Innovations
Inaugural Ocean Solutions Accelerator Cultivating Diverse Crop of Innovations

PRODUCT, SERVICE & DESIGN INNOVATION - Can market solutions and innovative technologies help the world solve its growing ocean crisis? That’s what the nonprofit Sustainable Ocean Alliance (SOA) hopes, as it recently launched a new startup incubator program in Silicon Valley, the Ocean Solutions Accelerator, with five companies in the initial cohort.

The Last Straws? Starbucks Eliminating Them Globally, More Regional Bans
The Last Straws? Starbucks Eliminating Them Globally, More Regional Bans

WASTE NOT - Following Vancouver’s approval of a strategic plan to achieve zero waste and phase out plastic straws and other select packaging, its neighbor to the south is also taking action. Seattle recently became the first major U.S.

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Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

WASTE NOT - It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.

BillerudKorsnäs joins fight against ocean litter, announces U.S. events
BillerudKorsnäs joins fight against ocean litter, announces U.S. events

PRESS RELEASE - BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swedish company has outlined an ambitious mission to challenge conventional packaging and bring more sustainable practices to the industry. "Between the growing chorus from consumers to address single-use packaging waste to reports from ocean researchers on declining ocean health, the problem of ocean litter has reached critical awareness," said Peter Malmqvist, BillerudKorsnäs Marketing Director, Americas. "What we need now is collaboration for sustainable development."

Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash
Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash

BEHAVIOR CHANGE - New research released by environmental charity Hubbub reveals that 44 percent of people in the UK don’t realize that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Despite that synthetic clothing is on the rise – it now accounts for an estimated 60 percent of all clothing produced – many are unaware of what the microfibres they release and the resulting threats to the environment.

Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste
Trending: The North Face, Tetra Pak, Seventh Gen Continue Chipping Away at Plastic Waste

WASTE NOT - Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world.

New Tech Platform Makes Sustainability ‘Common Objective’ for Fashion Companies
New Tech Platform Makes Sustainability ‘Common Objective’ for Fashion Companies

SUPPLY CHAIN - A new digital platform aims to make sustainable business decisions easier for the fashion industry. By matching actors along the supply chain and providing data-driven, solutions-focused information, Common Objective (CO) hopes to improve the day-to-day practices of textiles and clothing companies around the world.

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SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World

LEADERSHIP - As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily lives. After a life-altering excursion across three continents, SoulBuffalo CEO and founder Dave Ford was determined to find a way to change this, by taking those just as responsible for causing as solving many of these issues — global corporate decision-makers — out into the wild to experience the effects of their business decisions with their own senses.

Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic

MARKETING AND COMMS - As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters the world's oceans.

Trending: Pizza, Water, Frozen Foods Find Plastic-Free Packaging
Trending: Pizza, Water, Frozen Foods Find Plastic-Free Packaging

CHEMISTRY, MATERIALS & PACKAGING - People of all ages are more aware of their impact on the planet’s limited resources and ecosystem health than ever before. Packaging is of particular concern, prompting this year’s Earth Day theme: end plastic pollution. “I’d like more people to take care of the Earth,” said Yasmine, a 7th grader in the Garden Club at Montgomery Middle School in San Diego, CA. Fellow club member Daisy, also in 7th grade, agrees. “People can use more reusable bags instead of plastic,” Daisy added. “We have lots of reusable bags at home. When we do get plastic bags, we reuse them.”

Earth Needs Our Action Every Day: The Path Ahead
Earth Needs Our Action Every Day: The Path Ahead

WALKING THE TALK - Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks posed by climate change are even more dire than predicted and will lead to even bigger impacts on heat and extreme weather. Combined, this has led to a spike in environmental consciousness, not only for the American people, but for businesses across the globe.

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

ORGANIZATIONAL CHANGE - The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.

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Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led  Behaviour Change

BEHAVIOR CHANGE - We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainability sector, we still struggle to apply some of the most basic communications principles to the issues we are trying to solve.

Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia
Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia

WASTE NOT - Corporate action to tackle the mounting problem of ocean plastics is on the rise with new commitments and cross-industry initiatives cropping up regularly.

Plastic Scan Ushers in New Era for Supply Chain Transparency
Plastic Scan Ushers in New Era for Supply Chain Transparency

PRODUCT, SERVICE & DESIGN INNOVATION - A new online tool developed by the International Union for Conservation of Nature (IUCN) and social enterprise Searious Business could help stem the massive tide of microplastics entering the world’s oceans each year. The tool, dubbed Plastic Scan, allows businesses to measure their plastic emissions and provides recommendations on how to reduce impact across the textile supply chain.

BASF joins the World Plastics Council
BASF joins the World Plastics Council

PRESS RELEASE - BASF joined the World Plastics Council (WPC), a global organization of key leaders in the plastics industry. The WPC promotes industry topics of global relevance like the responsible use of plastics, efficient waste management and solutions to marine littering.

Thinking More Sustainably Across the Apparel Supply Chain
Thinking More Sustainably Across the Apparel Supply Chain

ORGANIZATIONAL CHANGE - Sustainable production standards for clothing continue to rise, with attention to sustainable materials and practices becoming a more integral part of the global apparel industry. In an effort to mitigate its impact on the environment, the sector has been taking important steps toward more sustainable product solutions. But are we doing enough?

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‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

BEHAVIOR CHANGE - Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.

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