MARKETING AND COMMS -
In celebration of World Water Day, brewer Stella Artois and National Geographic have joined forces to create Our Dream of Water, a documentary by Crystal Moselle spotlighting the effects of the global water crisis. The film, which was commissioned by Stella Artois, will premiere on National Geographic on March 22nd at 6:00 p.m. EST/PST. Our Dream of Water is an extension of the brewer’s Buy a Lady a Drink campaign, an ongoing partnership with Water.org.
PRODUCT, SERVICE & DESIGN INNOVATION -
Every day, women in developing countries spend a combined 200 million hours collecting clean water for their families. To raise awareness of this issue as part of the global water crisis and to help provide solutions, Belgian beer maker Stella Artois has launched its first global social impact campaign, “Buy a Lady a Drink.” With the support of Water.org and its co-founders Matt Damon and Gary White, “Buy a Lady a Drink” aims to help put a stop to these water-collecting journeys. The campaign formally launched on Friday at the Sundance Film Festival, of which Stella Artois is an annual sponsor.