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Something > Nothing: The Importance of a Circular Feedback Loop
Something > Nothing: The Importance of a Circular Feedback Loop

MARKETING AND COMMS - “All I really need is the word to be brought up.” “If they aren’t talking about it, then it can’t be important to them.” At WAP Sustainability, we work with manufacturers and brands to help them meet customers’ expectations on sustainability, many of which receive requests through The Sustainability Consortium (TSC).

Rethinking the World’s Waste Dilemma
Rethinking the World’s Waste Dilemma

PRESS RELEASE - China’s shift in recycling waste plastic

Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’

THE NEXT ECONOMY - The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report.

Philip Morris International Continues Shift Toward Smoke-Free Future
Philip Morris International Continues Shift Toward Smoke-Free Future

PRODUCT, SERVICE & DESIGN INNOVATION - On Tuesday, Philip Morris International Inc. (PMI) published its Sustainability Report 2017, outlining the concrete steps being taken to fundamentally transform its business, by putting smoke-free products at the core of its sustainability efforts to address wider societal challenges, drive operational excellence, manage its social impact and reduce its environmental footprint. PMI says it is committed to replace cigarettes as soon as possible with better alternatives to smoking for the millions of men and women who would otherwise continue to smoke.

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4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

LEADERSHIP - This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

International Day of Families: Toasting Progressive Parental Benefits, No Matter Your Situation
International Day of Families: Toasting Progressive Parental Benefits, No Matter Your Situation

PRESS RELEASE - There is no longer one dominant family form in the U.S. According to the Pew Research Center, parents today are raising their children against a backdrop of increasingly diverse and, for many, constantly evolving family forms. Knowing this, it’s clear that employers need to create policies and offer flexible benefits that make work-life balance possible for all family structures.

Unilever's Sustainable Living Brands Delivered 70% of Turnover Growth in 2017
Unilever's Sustainable Living Brands Delivered 70% of Turnover Growth in 2017

BUSINESS CASE - Unilever has today revealed its fourth consecutive year of growth for its ‘sustainable living’ brands, which delivered 70 percent of its turnover growth and grew 46 percent faster (a slightly slower rate than last year, when it was over 50 percent). than the rest of the business. The company says all of its brands are working to reduce their environmental footprint and increase their positive social impact; the ‘sustainable living’ brands are those that are furthest ahead on the journey.

UPS To Deploy New, State-Of-The-Art Electric Vehicles In London And Paris
UPS To Deploy New, State-Of-The-Art Electric Vehicles In London And Paris

PRESS RELEASE - UPS (NYSE:UPS) today announced that it is working with UK-based technology firm ARRIVAL to develop a state-of-the-art pilot fleet of 35 electric delivery vehicles (EVs) to be trialed in London and Paris. These zero tailpipe emission, lightweight composite vehicles have a battery range of more than 150 miles (240 kilometers), which is significantly higher than other EVs currently in service. The vehicles will also come equipped with Advanced Driver Assistance Systems (ADAS) that help to improve safety and reduce driver fatigue. These features, combined with a highly advanced vehicle display provide the driver with an intelligent and connected vehicle.

Member Spotlight: Danielle Azoulay at L’Oréal, shares what motivates her to keep driving positive change at the largest beauty company in the world
Member Spotlight: Danielle Azoulay at L’Oréal, shares what motivates her to keep driving positive change at the largest beauty company in the world

MEMBER SPOTLIGHT - Danielle Azoulay (@ecodanielle), head of CSR and sustainability at L'Oréal, spoke with us recently about the projects she’s most excited about right now and how she stays inspired to drive positive change for the business, including the ability to measure environmental and social impacts for all L'Oréal products. Keep reading to learn how writing a letter to the President and other experiences at young age inspired Danielle’s work in sustainability and how she wants to work with other members to lift the entire consumer packaged goods industry together.

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Nestlé-Starbucks Alliance Aims to Make Coffee First Truly Sustainable Ag Product
Nestlé-Starbucks Alliance Aims to Make Coffee First Truly Sustainable Ag Product

COLLABORATION - Starbucks Corporation and Nestlé S.A. announced on Sunday that they will form a global coffee alliance to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, the two companies aim to transform, expand and elevate both the at-home and away-from-home coffee and related categories around the world.

People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.

WALKING THE TALK - It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.

Technology: The Trojan Horse for Hotel Sustainability
Technology: The Trojan Horse for Hotel Sustainability

CLEANTECH - Technology has been quickly evolving into many markets such as clothing, food, health and home, and hotels are certainly no exception. As the industry is disrupted by more privatized options such as AirBnb and VRBO, Bloomberg reports that technology has become “top of mind for hotels,” as they seek to compete by providing amenities and new services for luxury vacationers and business travelers.

BASF and Solenis to join forces by combining paper and water chemicals businesses
BASF and Solenis to join forces by combining paper and water chemicals businesses

PRESS RELEASE - On May 2, 2018, BASF and Solenis have signed an agreement to join forces by combining BASF’s paper wet-end and water chemicals business with Solenis. The combined entity with pro-forma sales of around €2.4 billion and around 5,000 employees in 2017 aims to deliver additional value for paper and water treatment customers. The goal is to create a customer-focused global solutions provider for the industry. For the paper industry, the product portfolio of the combined enterprise will cover the entire range of functional and process wet-end chemicals, solutions for the water cycle for paper mills, as well as comprehensive service capabilities.

Northwest Ohio Wind Farm to power General Motors’ Ohio, Indiana plants
Northwest Ohio Wind Farm to power General Motors’ Ohio, Indiana plants

PRESS RELEASE - Officials from General Motors and Starwood Energy Group joined Ohio lawmakers, county officials and local landowners today at a press conference to unveil the Northwest Ohio Wind Farm, a 100-megawatt wind project under construction in Paulding County, Ohio. Power purchased from the wind farm will help offset the power used at General Motors’ Ohio and Indiana manufacturing facilities with clean, renewable energy.

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Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?

MARKETING AND COMMS - Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and services that enable our modern existence, do we really care who makes them? The history of consumer culture is littered with once-dominant consumer brands that were replaced by newer, more relevant offerings. Today, in the Internet age, the shelf life of major brands is shorter than ever before. Consider powerful brands such as Facebook, Twitter and Instagram: None of these existed 15 years ago. Would you like to bet they will be around 10 years from now?

The BSA Launches Historic ‘Scout Me In’ Campaign Inviting Girls and Boys to Experience Adventures Through a Cub Scout’s Point of View
The BSA Launches Historic ‘Scout Me In’ Campaign Inviting Girls and Boys to Experience Adventures Through a Cub Scout’s Point of View

PRESS RELEASE - The Boy Scouts of America (BSA) made history today by unveiling the new Scout Me In campaign that features girls, as well as boys, in its iconic Cub Scout program for the first time. Starting this summer, all kids are invited to say, “Scout Me In,” as they join the fun, adventure and character-building opportunities found in Cub Scouts. The campaign presents an energizing Scouting experience that speaks to kids by putting them in the middle of the action. It also engages parents who are looking for ways to make the most of the time they have with their kids and help them to be Prepared. For Life.

SEKISUI: Building an Organization with Integrated Thinking to Balance Management, Environment
SEKISUI: Building an Organization with Integrated Thinking to Balance Management, Environment

ORGANIZATIONAL CHANGE - This post has been translated from Japanese — read the original interview here.

New Digital Platform Connects Corporates, Startups Tackling the SDGs
New Digital Platform Connects Corporates, Startups Tackling the SDGs

COLLABORATION - Companies looking to advance the UN’s Sustainable Development Goals (SDGs) and support startups get their solutions to market by using a new digital match-making platform, fetch. The Dutch-based enterprise helps bring together potential collaborators by showcasing market-ready innovations and allowing companies to search by SDG or industry category to find the ones that align with their corporate sustainability goals.

Earth Needs Our Action Every Day: The Path Ahead
Earth Needs Our Action Every Day: The Path Ahead

WALKING THE TALK - Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks posed by climate change are even more dire than predicted and will lead to even bigger impacts on heat and extreme weather. Combined, this has led to a spike in environmental consciousness, not only for the American people, but for businesses across the globe.

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Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions

BUSINESS CASE - Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market — outlines an opportunity for Canada to lead the purpose and values revolution that has insofar been primarily led by companies in the US and UK.

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