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Stories About Brand Strategy

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Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

THE NEXT ECONOMY - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future
Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future

CLEANTECH - In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses its energy on prioritizing resource productivity and management, promoting energy efficiency and rethinking energy consumption. It has also adopted science-based emissions targets and helped its clients set their own. We spoke with Erik Mohn, Director of Americas Sustainability Services at Schneider Electric, to learn more about the company’s multi-pronged strategy to spread sustainability.

4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers

SUPPLY CHAIN - This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day job — building ethical brands, which takes a lot longer than a couple of weeks.

Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change

WALKING THE TALK - A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the Earth US, Amazon Watch and the Sierra Club, with support from The Sunrise Project — asserts that as the world’s biggest owner of fossil fuel companies, BlackRock is putting the planet on a path towards runaway climate change. The campaign launches as world leaders in climate policy, solutions and finance gather in New York for Climate Week.

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Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics
Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics

PRESS RELEASE - Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming conference: New Metrics 2018. Nearly 400 business executives will convene October 29-31 at the Loews Philadelphia Hotel for a conversation on the ROI of Sustainable Business and smarter, more accurate, and more inclusive business metrics that generate value for all stakeholders.

BASF recognized as a UN Global Compact LEAD company and SDG Pioneer
BASF recognized as a UN Global Compact LEAD company and SDG Pioneer

PRESS RELEASE - FLORHAM PARK, NJ, September 25, 2018 – BASF was recognized for its continuing involvement and commitment to the United Nations (UN) Global Compact and the Sustainable Development Goals (SDGs) as a UN Global Compact LEAD company and as an SDG Pioneer during the UN Global Compact Leaders Summit.

Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action
Q&A: EcoAct on How the Dow 30 Measure Up on Climate Action

FINANCE & INVESTMENT - Since its founding in 2006, EcoAct Group has grown from raising awareness at the local level in France into a global collection of experts engaging with the private and public sectors to aid in the transition to a low-carbon economy. In addition to advising companies on climate change and carbon neutrality strategies, EcoAct also conducts research to assess publicly listed companies’ efforts in these areas.

Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth

WALKING THE TALK - Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods.

The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

MARKETING AND COMMS - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

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SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives
SAP Partnering with the Social Enterprise World Forum to Help the Social Enterprise Sector Run Better and Improve People’s Lives

PRESS RELEASE - Note: This article was written by Mona Farah is head of Strategic Initiatives for EMEA, MEE & Greater China at SAP and Jennifer Beason, head of Communications for Corporate Social Responsibility at SAP. It originally appeared on the company's sustainability newsroom. Social Enterprise Academy provides high-quality and accessible learning and development opportunities to support people and organizations enabling social change in Scotland and across the globe.

Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

PRODUCT, SERVICE & DESIGN INNOVATION - The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? And what does it do to promote sustainability?

Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices
Stanley Black & Decker Recognized as Global Sustainability Leader on 2018 Dow Jones Sustainability Indices

PRESS RELEASE - Stanley Black & Decker (NYSE :SWK) today announced that it has earned the distinction of being a component of the Dow Jones Sustainability World Index (DJSI) by S&P Dow Jones Indices and RobecoSAM.

Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones

PRESS RELEASE - More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heritage Month. The September 15th - October 15th dates have special significance as seven Hispanic countries celebrate their Independence Day during, or in close proximity to, this period: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile.

Interface: How +Positive Spaces Can Create a Healthier Planet
Interface: How +Positive Spaces Can Create a Healthier Planet

PRESS RELEASE - Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes.

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Brands: Time to Address the Growth vs Happiness Conundrum
Brands: Time to Address the Growth vs Happiness Conundrum

THE NEXT ECONOMY - Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t have and fuels frustration and insecurity. What does this mean for businesses that aspire to grow? How can brands improve their impacts on the world whilst also selling us more?

Efficient Water Usage in Recycled Fiber Production
Efficient Water Usage in Recycled Fiber Production

PRESS RELEASE - A Q&A with Phil Nysse, Production Superintendent at Sustana’s Fox River Fiber Mill

Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability
Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability

ORGANIZATIONAL CHANGE - “Break down the silos” has become a bit of a catchphrase for business in the last decade, as companies have come to realize the benefits of cross-departmental collaboration. Today's sustainability teams charged with boosting the impact of their initiatives could gain a lot by adopting this mantra, too. Whether the goal is to cut CO2 emissions, reduce waste, conserve resources or all of the above, more and more brands have sustainability strategies in place. But making them a meaningful part of your brand is another story.

Your Key to Positive Impact: The 4 Generations Principle
Your Key to Positive Impact: The 4 Generations Principle

MARKETING AND COMMS - Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Let's see how a “4 generations principle” can contribute.

The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company

PRESS RELEASE - Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how Nestlé’s enhanced growth strategy harnesses the entrepreneurial spirit on which the company was founded 150 years ago. With this new investment, Nestlé is very well positioned to be the leader in the plant-food based segment in Zone Americas with the addition of the NATURE'S HEART and ESSENTIAL LIVING FOODS brands.

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Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

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