Stories About Brand Strategy

Found 837 stories. Page 15 of 42.

New communication concept highlights BillerudKorsnäs as change ambassador
New communication concept highlights BillerudKorsnäs as change ambassador

PRESS RELEASE - BillerudKorsnäs’ mission, to challenge conventional packaging for a sustainable future, is based on the fact that innovative and sustainable packaging solutions have an important role to play in delivering solutions to some of the global challenges that we all face today. Through the communication concept “What If?”, classic product positioning is replaced with open questions that invite reflection and dialogue.

AT&T Announces One of the Largest Corporate Renewable Energy Purchases; Signs on to Corporate Renewable Energy Buyers’ Principles
AT&T Announces One of the Largest Corporate Renewable Energy Purchases; Signs on to Corporate Renewable Energy Buyers’ Principles

PRESS RELEASE - AT&T will purchase 520 megawatts (MW) of wind power through 2 agreements with subsidiaries of NextEra Energy Resources, the world’s largest operator of renewable energy projects. Together, these deals constitute one of the largest corporate renewable energy purchases in the U.S.1 It’s also a key component of our goal to develop and leverage technology solutions that enable carbon savings 10 times the footprint of our operations by 2025.

CVS Health Investing in Long-Term and Sustainable Wage Increases and Benefits Enhancements
CVS Health Investing in Long-Term and Sustainable Wage Increases and Benefits Enhancements

PRESS RELEASE - In a continuing commitment to investing in the growth and success of its employees, CVS Health (NYSE: CVS) today announced three major programs that will enable employees to share in the tax savings created by the U.S. Tax Cuts and Jobs Act. The improvements in employee wages and benefits, which are long-term and sustainable compensation investments, total $425 million annually and create continued growth opportunities for the company and its employees. The programs announced today include the following employee-focused investments:

Nestlé Leverages Wind Power in Partnership with EDP Renewables in Step Toward 100% Renewable Electricity Goal
Nestlé Leverages Wind Power in Partnership with EDP Renewables in Step Toward 100% Renewable Electricity Goal

PRESS RELEASE - Power purchase agreement will provide approximately 80 percent of the electricity load for five Nestlé facilities in southeastern Pennsylvania

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New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’
New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’

ORGANIZATIONAL CHANGE - Heineken has unveiled a new sustainability strategy that will see the brewer increase renewable energy production, set science-based targets across distribution, cooling and packaging, and pilot an internal carbon pricing scheme.

Member Spotlight: Jim Turner, director, corporate affairs at Humana, discusses healthy communities, new metrics, and his family's love of national parks
Member Spotlight: Jim Turner, director, corporate affairs at Humana, discusses healthy communities, new metrics, and his family's love of national parks

MEMBER SPOTLIGHT - We recently spoke with Jim Turner (@JimTurner24), director, corporate affairs at Humana, about their exciting work to improve the health of their communities and how they’re measuring their progress. Read on to learn how Humana applies the CDC’s “Healthy Days” metric, how Jim would like to collaborate with fellow members, and which national park his family will be visiting next.

LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year
LG Electronics Honored By U.S. EPA As 2018 ENERGY STAR® Partner Of The Year

PRESS RELEASE - LG Electronics has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2018 ENERGY STAR Partner of the Year–Sustained Excellence Award for continued leadership in protecting the environment through energy efficient home appliances and consumer electronics products. "Environmental sustainability is a core business principle at LG. We're proud of our long-standing partnership with ENERGY STAR and our positive environmental impact in the United States," said William Cho, president and CEO of LG Electronics North America. "LG is helping American consumers experience 'Innovation for a Better Life' by creating products that deliver energy savings to help save money and the planet without sacrificing performance or style."

Forget Bitcoin, Planting Trees Can Offer Amazing Returns
Forget Bitcoin, Planting Trees Can Offer Amazing Returns

FINANCE & INVESTMENT - A new report has found that money actually does grow on trees. Businesses are making money from planting trees and growing sales as rapidly as 10 times per year.

Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

MARKETING AND COMMS - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?

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5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace

MARKETING AND COMMS - It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves as a guidepost for decision making.

Why Take a Duck to CES? How Tech Is Helping Aflac Put Purpose Into Practice
Why Take a Duck to CES? How Tech Is Helping Aflac Put Purpose Into Practice

WALKING THE TALK - Nested between smart mirrors, driverless cars, and paper-thin TVs, a little duck fluffed its feathers, awaiting its big debut. Unlike most of the 3,900+ products at the crowded cultural phenomenon that is the Consumer Electronics Show (CES), the duck was not for sale. No matter: the response from attendees was remarkable.

Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause

WALKING THE TALK - This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here …

Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same

ORGANIZATIONAL CHANGE - Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition.

Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns
Uber Encourages Partygoers to Celebrate Responsibly in New Social Campaigns

MARKETING AND COMMS - From #DeleteUber to sexual harassment allegations, the Greyball scandal and a recent European court ruling that declared it a transportation business and taxi service, it’s fair to say 2017 has been a pretty rough year for Uber.

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Ford Expands Disaster Relief Efforts in Puerto Rico; Invests More than $1.2 Million for Food and Community Aid
Ford Expands Disaster Relief Efforts in Puerto Rico; Invests More than $1.2 Million for Food and Community Aid

PRESS RELEASE - Ford Motor Company Fund is investing more than $1.2 million for expanded disaster relief efforts in Puerto Rico and spearheading a collaboration with nonprofits to bring much-needed vehicles, supplies and services to hurricane-devastated communities on the island. Organized as a multiyear social mobility program, the Ford-led Centro de Movilidad Social will connect children and families with a range of services – from basic needs such as food, water, clothing and transportation, to longer-term recovery assistance through educational grants and job skills development.

+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again
+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again

CLEANTECH - Back in 2015, we first learned about + POOL, a wildly ambitious idea by four enterprising New Yorkers to make the City’s notoriously polluted Hudson River swimmable with the help of a floating, water-filtering pool.

Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

MARKETING AND COMMS - Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an

Climate Change and the Third Way: Adapt, Mitigate or Transform?
Climate Change and the Third Way: Adapt, Mitigate or Transform?

BUSINESS CASE - Grim climate change reality: The seas are rising. Terrifying hurricanes regularly raze vast, inhabited areas.

2 Ways to Tie Your Sustainability Path to a Broader Movement
2 Ways to Tie Your Sustainability Path to a Broader Movement

WALKING THE TALK - Sustainability matters, but why does it matter to your business? The vinyl industry began our sustainability journey with the recognition that meeting the needs of a fast-growing population will demand much more of the earth’s natural resources, and we wanted to be prepared to address this challenge. As a result, doing more with less is essential to the way we manufacture and market our products.

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IBM, Walmart, JD Harness Blockchain Tech to Improve Food Transparency, Safety in China
IBM, Walmart, JD Harness Blockchain Tech to Improve Food Transparency, Safety in China

COLLABORATION - IBM has announced that it is teaming up with Walmart, JD.com and Tsinghua University National Engineering Laboratory for E-Commerce Technologies to launch a Blockchain Food Safety Alliance to enhance food tracking, traceability and safety in China.

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