Stories About Brand Strategy

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Food and Fiber Sectors Cultivate Impact with Applied Sustainable Agriculture
Food and Fiber Sectors Cultivate Impact with Applied Sustainable Agriculture

BUSINESS CASE - On October 25, panelists representing both global brands and smaller local organizations convened in San Francisco to discuss their successes and potential in incorporating climate-friendly agricultural practices into their supply chains. The panel took place at The Perennial, a Bay Area restaurant committed to sustainable farming with the conviction that “food has the power to reverse climate change.” The panel discussion built on that theme, with further exploration into how the textile industry also has the power to enact positive impact on climate.

HSBC Pledges $100 Billion to Tackle Climate Change
HSBC Pledges $100 Billion to Tackle Climate Change

FINANCE & INVESTMENT - HSBC is making moves to tackle climate change, unveiling five new commitments aimed at helping drive the transition to a low-carbon economy. A major component of the financial giant’s climate push is a pledge to make $100 billion in financing available for sustainability projects by 2025.

From Niche to New Normal: Scorecards Enabling Holistic Shifts to Sustainable Product Portfolios
From Niche to New Normal: Scorecards Enabling Holistic Shifts to Sustainable Product Portfolios

MARKETING AND COMMS - Shifting an entire product portfolio to align with an ambitious sustainability strategy is no small feat. Even those considered leaders in corporate sustainability are still refining their approach. This session on day two of SB'17 Copenhagen explored how sustainability scorecards have been developed and used to support product innovation processes for sustainability at several major brands. In introducing the session, Eric Mugnier of EY France set the scene: Companies are increasingly expected to bring sustainable solutions to market through innovating and preferentially investing in products that are good for life.

REI Co-op to close all stores on Black Friday for the third year of #OptOutside
REI Co-op to close all stores on Black Friday for the third year of #OptOutside

PRESS RELEASE - For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends. Each year, REI gives more than 70 percent of its profits back to the outdoor community. Rather than seek to pull shoppers inside for this Thanksgiving weekend, REI is launching a new experiential search engine at REI.com/opt-outside to help inspire and enable people to get outside. It’s powered by the individual and collective experiences of the outdoor community and free for all to use.

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DONG Energy name change to Ørsted now in effect
DONG Energy name change to Ørsted now in effect

PRESS RELEASE - At the extraordinary general meeting today, it was decided to change the company's name from DONG Energy A/S to Ørsted A/S. Thomas Thune Andersen, Chairman of the Board of Directors, Ørsted, says: "I'm delighted that the shareholders clearly supported changing the company's name to Ørsted. The reason for the name change is that after the comprehensive strategic transformation from black to green energy, our old name no longer matched the company. Ørsted is a signal of our Danish roots – and our vision of creating a world that runs entirely on green energy. The new name has already been well received in Denmark and abroad."

Timberland Creates New Corporate Hiring Initiative to Recruit National Service Alumni
Timberland Creates New Corporate Hiring Initiative to Recruit National Service Alumni

PRESS RELEASE - Today, outdoor lifestyle brand Timberland announced a new commitment to further the brand’s longstanding history and dedication to service. Starting in October, any verified alumni of AmeriCorps or Peace Corps who apply for corporate job opportunities at Timberland will be guaranteed consideration. The brand will also actively recruit national service alumni for open positions.

Giving business a leg up for effective water stewardship
Giving business a leg up for effective water stewardship

PRESS RELEASE - “To sustain their business, companies need to better understand the costs and opportunities of effective water resource management”, stresses Quantis water expert Jean-Baptiste Bayart. Ahead of the AWS Global Water Stewardship Forum, Quantis shares its experience working with major industrial players over the last 10 years, laying out key hurdles and potential solutions for companies to adopt water stewardship.

Transparency Clearly Benefits Everyone
Transparency Clearly Benefits Everyone

PRESS RELEASE - Too much information? It depends on the circumstances… No doubt, listening to the deeply intimate confessions of a stranger can make people uncomfortable. But when it comes to corporations, getting all the facts and details is never too much – it’s called transparency.

Ford Motor Company Recognized as Global Leader in Sustainable Water and Climate Change Efforts
Ford Motor Company Recognized as Global Leader in Sustainable Water and Climate Change Efforts

PRESS RELEASE - Ford Motor Company is honored to again receive an “A” grade for its water conservation efforts from CDP, the international not-for-profit that drives sustainable economies. The company also received an “A-” grade for its climate change efforts.

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Nestlé Seen As ‘Global Leader’ in Tackling Climate Change
Nestlé Seen As ‘Global Leader’ in Tackling Climate Change

PRESS RELEASE - Nestlé has been recognized as a global leader for its response to climate change, again earning a place in the annual CDP Climate A List. Nestlé is among just 5 percent of participating companies to be featured on the 2017 Climate A List, compiled by global non-for-profit charity CDP. This is in recognition of action taken in the last year to cut emissions, mitigate climate risks and develop the low-carbon economy. Climate change leadership is part of Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.

GM Earns Global Leadership in Water Conservation
GM Earns Global Leadership in Water Conservation

PRESS RELEASE - Managing company water in a sustainable way can drive both business and community value. CDP, a nonprofit global environmental disclosure platform, listed GM on its Water A-List for effective water management practices implemented around the world. CDP develops the ranking at the request of 827 investors with assets over $100 trillion. Hundreds of companies submit their information for assessment and scoring, with 10 percent making it on the A list. Beyond the environmental benefits, GM sees the following drivers behind industrial water conservation. 1. Reduced risk and increased cost savings and efficiency

Visa Launches Foundation With Inaugural Grant to Women’s World Banking
Visa Launches Foundation With Inaugural Grant to Women’s World Banking

PRESS RELEASE - Visa (NYSE:V) today marked the launch of the newly-incorporated Visa Foundation, which has been established as part of Visa’s larger social impact strategy that will prioritize the growth of micro and small enterprises around the world, enabling individuals, businesses, and economies to thrive. To mark its inception, the Visa Foundation is making its first financial commitment of up to $20 million to Women’s World Banking.

Target Just Announced a New Climate Policy and Goals—Take a Closer Look
Target Just Announced a New Climate Policy and Goals—Take a Closer Look

PRESS RELEASE - As organizations around the world team up to combat the effects of climate change, companies like Target have a big role to play. Since we opened our first store back in 1962, we’ve aimed to make our products and operations more sustainable for our guests—we’re a two-time ENERGY STAR partner of the year, and the Solar Energy Industries Association’s 2016 top corporate solar installer in the U.S. We’ve also come to the table in support of the Paris Agreement and other global and local environmental efforts.

Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources
Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources

WALKING THE TALK - Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make in today's world if they are striving for sustainability. This matters because England-based Liverpool FC is a widely recognized sports brand. According to Forbes, the team is worth $1.49 billion, making it the eighth most valuable soccer club in the world.

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Nestlé USA commits to higher standards of welfare for broiler chickens by 2024
Nestlé USA commits to higher standards of welfare for broiler chickens by 2024

PRESS RELEASE - Nestlé’s purpose is to enhance quality of life and contribute to a healthier future and this extends to the treatment of animals in our supply chain. We are today pledging that by 2024, we will strive to source all of the broiler chickens we use as ingredients for our U.S. food portfolio from sources meeting a higher standard of animal welfare, building on our global Commitment on Farm Animal Welfare. We’re committed to working with our U.S. suppliers to:

The BSA Expands Programs to Welcome Girls
The BSA Expands Programs to Welcome Girls

PRESS RELEASE - Today, the Boy Scouts of America Board of Directors unanimously approved to welcome girls into its iconic Cub Scout program and to deliver a Scouting program for older girls that will enable them to advance and earn the highest rank of Eagle Scout. The historic decision comes after years of receiving requests from families and girls, the organization evaluated the results of numerous research efforts, gaining input from current members and leaders, as well as parents and girls who’ve never been involved in Scouting – to understand how to offer families an important additional choice in meeting the character development needs of all their children.

Ford Refocusing Strategy to Drive Disruption in Auto Industry
Ford Refocusing Strategy to Drive Disruption in Auto Industry

PRODUCT, SERVICE & DESIGN INNOVATION - Ford has announced a new strategy to investors that will see the auto giant leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry. The shift will include greater focus on accelerating the introduction of smart vehicles and services. The investor presentation follows a four-month-deep dive into Ford’s strategy and business operations led by Jim Hackett, Ford’s new President and CEO, and the company’s senior leadership team.

#BusinessCase: Report Reveals 11:1 ROI for Remanufacturing-Focused Business Models
#BusinessCase: Report Reveals 11:1 ROI for Remanufacturing-Focused Business Models

PRODUCT, SERVICE & DESIGN INNOVATION - Earthshine, a consultancy and think tank focused on business and economic transformation, and remanufacturing company Norsk Ombruk have released a new business case white paper demonstrating how remanufacturing within a circular economy can deliver a wide range of benefits for society, environment and economy.

M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models
M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

BUSINESS CASE - For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintroduced into different markets, requiring new customer relationships to be built.

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FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

BEHAVIOR CHANGE - Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products derived from the forest, the reality is no different.

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