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UPS Named One of World’s Most Ethical Companies for Tenth Consecutive Year
UPS Named One of World’s Most Ethical Companies for Tenth Consecutive Year

PRESS RELEASE - ATLANTA, March 8, 2016 – UPS (NYSE:UPS) today announced it has been recognized as a World’s Most Ethical Company for the tenth consecutive year by the Ethisphere® Institute, a global leader in defining and advancing the standards of ethical business practices.

Simplifying Social Impact: Engagement Is the Route to Business Benefits
Simplifying Social Impact: Engagement Is the Route to Business Benefits

SUPPLY CHAIN - ‘Social Impact and profitability are two sides of the same coin’ was one of the core takeaways from the Sedex Supply Chain Sustainability Conference, which took place last week at the iconic Barbican Conference Centre in London. The theme of this year’s conference was ‘simplification’: acknowledging the complexity of progressing environmental and social sustainability in a field that is becoming increasingly multi-faceted and prone to duplication.

New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps
New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps

NEW METRICS - Last August, I published an article here in which I described what, to me, is the most compelling business case for corporate sustainability or CSR extant: the fact that it literally drives the market values of publicly traded firms up or down in measurable ways. To be clear, I believe there are two fundamental business cases for CSR: an intrinsic one and an extrinsic one. The intrinsic one involves the pursuit of sustainability for its own sake; the extrinsic one involves the pursuit of sustainability for financial gain – a means to an end.

How to Define – and Align – Your Brand's Purpose, Vision and Mission
How to Define – and Align – Your Brand's Purpose, Vision and Mission

PRODUCT, SERVICE & DESIGN INNOVATION - With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big or small can benefit from this kind of clarity. Here’s how one of each — Unilever and Burger Lounge (a client of mine) break it down:

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The North Face Scales Locally & Domestically Produced 'Backyard Project' Collection
The North Face Scales Locally & Domestically Produced 'Backyard Project' Collection

SUPPLY CHAIN - Today, outdoor apparel company The North Face launches the second installment of its locally and domestically produced clothing line, The Backyard Project. For this new line, The North Face challenged itself to find ways to expand and scale its pilot project with a goal of increasing both domestic production and impact. The Backyard Project again brought together a collective of farmers, artisans and small businesses to achieve increased production, new styles and colors and a lower price point for consumers.

Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

MARKETING AND COMMS - Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

Sealed Air Announces Partnership with World Wildlife Fund Climate Savers Program
Sealed Air Announces Partnership with World Wildlife Fund Climate Savers Program

PRESS RELEASE - Sealed Air Corporation today announced its partnership with World Wildlife Fund’s Climate Savers program in an effort to collaborate and advance work to mitigate the effects of climate change globally. The Company made the announcement today with the Climate Savers team at the GreenBiz event in Scottsdale, Arizona.

Ford Reaffirms Commitment to Sustainable Supply Chain as First Automaker to Join EICC
Ford Reaffirms Commitment to Sustainable Supply Chain as First Automaker to Join EICC

COLLABORATION - Ford Motor Company is proud to become the first automaker to join the Electronic Industry Citizenship Coalition (EICC), a nonprofit coalition of leading electronics companies dedicated to improving the social, environmental and ethical conditions of their global supply chains.

7 Components of Purpose-Led Brands
7 Components of Purpose-Led Brands

LEADERSHIP - We have entered the Age of Purpose — purpose as a collective value of growing cultural importance in many societies; as an emerging leading force in personal and career development; and as a driver of business decisions looking to create long-term value, build resilience and connect with increasingly conscious stakeholders. It may be early days for the Age of Purpose, but there are many signs it will only continue to gain momentum.

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Beyond Good Intentions: Tweaking the Buy One, Give One Model
Beyond Good Intentions: Tweaking the Buy One, Give One Model

PRODUCT, SERVICE & DESIGN INNOVATION - While these models were implemented with the best of intentions, their lack of a holistic approach to the problems they’re aiming to address undermines a key selling point for mission-driven business models: the mutual benefits of improved reputation and profits.

Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty
Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty

MARKETING AND COMMS - Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life. These thoughts take shape in symbols forged from ancient stories reflecting patterns of thought and beliefs about how we understand ourselves. Carl Jung argues these narratives and their archetypal characters are universally present in our individual psyches, to which we are powerfully attracted as a means of giving life meaning and managing reality.

The Body Shop Marks 40th Year with Pledge to Be World's Most Ethical, Sustainable Global Company
The Body Shop Marks 40th Year with Pledge to Be World's Most Ethical, Sustainable Global Company

PRODUCT, SERVICE & DESIGN INNOVATION - To mark its 40th anniversary, The Body Shop has unveiled a pioneering global CSR strategy that will underpin all aspects of company operation. The new commitment will reaffirm the global cosmetics brand’s positioning as a leader in ethical business and will define its next stage of development. The commitment, entitled Enrich Not Exploit™ - which will support The Body Shop in its aim to be the world’s most ethical and sustainable global business - is an extensive program of global activity and measurable 2020 targets that touches all areas of the business.

McDonald’s Giving Books Instead of Toys in Happy Meals Through Valentine’s Day
McDonald’s Giving Books Instead of Toys in Happy Meals Through Valentine’s Day

MARKETING AND COMMS - Through Monday, February 15, McDonald’s stores in the U.S. will be swapping toys for books in its Happy Meals. Four children’s books have been specially printed to fit in small Happy Meal boxes, and some stores will have Spanish versions available. By the end of this year, the company expects to have distributed more than 50 million books to children – enough to provide a book to every child in America under the age of 12.

Mars to Remove All Artificial Colors from Food Portfolio
Mars to Remove All Artificial Colors from Food Portfolio

PRODUCT, SERVICE & DESIGN INNOVATION - On Friday, Mars, Incorporated announced that it will remove all artificial colors from its human food products. Over the next 5 years, artificial colors will be phased out of the company's chocolate, gum, confection, food and drink businesses. The company asserts that artificial colors pose no risks to human health or safety, but that the change comes in response to consumer demand for the increased use of natural ingredients.

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Play Your Part: Activating on Purpose Key for Successful Engagement for Sports, Brands
Play Your Part: Activating on Purpose Key for Successful Engagement for Sports, Brands

MARKETING AND COMMS - The popularity of team sports in the U.S. — and the idolatry surrounding star players — makes them a perfect platform for reaching fans and encouraging behavior change on a massive scale. With 190 million fans expected to tune in on Sunday, the Super Bowl represents a unique opportunity to engage a large and somewhat unruly portion of the population to live and act more consciously.

John West Partnering with WWF, MSC to Offer World's Largest Range of Sustainable Tuna
John West Partnering with WWF, MSC to Offer World's Largest Range of Sustainable Tuna

COLLABORATION - This week, John West Australia, WWF-Australia (WWF) and the Marine Stewardship Council (MSC), announced that they have come together to make the single biggest brand commitment to help end unsustainable fishing methods within the canned tuna industry in Australia.The alliance with WWF and MSC is the result of years of the entities working together to find a way to overhaul John West's supply standards within Australia, moving towards a more sustainable future for the world's oceans.

Barbie Breaks Out of Blonde, Blue-Eyed Box with Range of New Shapes, Sizes, Skin Tones
Barbie Breaks Out of Blonde, Blue-Eyed Box with Range of New Shapes, Sizes, Skin Tones

PRODUCT, SERVICE & DESIGN INNOVATION - “It’s kind of cool to have people look different,” a young girl says, with two dolls in her hands. One is blonde and blue-eyed, the other has darker tones – and both are Barbie.In a bold move from Mattel, Barbie will now be available in 7 different skin tones and 22 eye colors. The most startling change, though, is that she will also have 4 body types: original, petite, tall, and curvy.

Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

BEHAVIOR CHANGE - Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they have a way of looking down on those who do.”I can relate: My in-laws feel that way about me! They see organic food, for example, as expensive nonsense for fools/snobs/hippies who believe in that “green stuff.”

Interface Expands Recycling Operations with Network of ‘Regional Recycling Allies’
Interface Expands Recycling Operations with Network of ‘Regional Recycling Allies’

WASTE NOT - Carpet tile manufacturer and sustainability leader Interface is expanding its ReEntry recycling program by “creating a new network of regional recycling allies,” beginning with Oakland, Calif.-based Rethink Green. The company is seeking additional strategic partner recyclers in order to increase carpet recycling across North America each year.

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Sealed Air Supports Patriots Path Military Career Transition Program
Sealed Air Supports Patriots Path Military Career Transition Program

PRESS RELEASE - Sealed Air Corporation today announced its partnership with Charlotte-based veterans’ organization Patriots Path. As a partner company, Sealed Air is sponsoring classes, donating classroom space for the five-week job skills courses and providing recruitment team members as job coaches. “The purpose of Patriots Path is to transition veterans from the military into corporate culture through a series of training programs beyond resume building,” said John Tuomala, Executive Director of Talent Acquisition for Sealed Air. “The best compliment we can give Patriots Path is to hire veterans. By sponsoring and donating time as job coaches it allows us to get to know the veterans in the program with the ultimate goal to turn them into employees.”

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