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Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment
Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment

PRESS RELEASE - Panera Bread is proud to share its progress in reducing confinement and antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.Highlights include:Laying Hens (Eggs): 100% cage-free by 2020Pigs (Pregnant sows): 100% gestation-crate free in 2015Poultry: 100% of chicken and 100% of roasted turkey in sandwiches and salads raised without antibiotics in 2015Beef Cattle: 89% grass fed, free range in 2015

Kingfisher, IKEA Talk Evolution Into Circular, Service, Sharing Business Models
Kingfisher, IKEA Talk Evolution Into Circular, Service, Sharing Business Models

THE NEXT ECONOMY - DIY retailer Kingfisher and Swedish housewares giant IKEA both recently told edie of the potential to incorporate elements of the sharing economy and servitization, in what they see as a "natural progression" of their business models.

Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency
Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency

CLEANTECH - Schneider Electric, global specialist in energy management and automation, announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the company's newly launched global brand strategy, Life Is On, which aims to clearly articulate how the company helps customers around the world transform the way they access and consume energy.

New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients
New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients

MARKETING AND COMMS - Environmental health non-profit Environmental Working Group (EWG) has launched its new verification program to help consumers quickly and easily identify consumer goods that do not contain toxic ingredients. The EWG VERIFIED: For Your Health™ mark will appear on personal care products and cosmetics that meet criteria set by EWG scientists.

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Attention, Shoppers: REI Is Paying Its Employees to Take Black Friday, Thanksgiving Off
Attention, Shoppers: REI Is Paying Its Employees to Take Black Friday, Thanksgiving Off

ORGANIZATIONAL CHANGE - To celebrate Thanksgiving this year, outdoor gear and apparel retailer REI is taking a bold stand against the chaotic caricature of capitalism that is Black Friday by closing its doors and paying its employees to live the company ethos — by spending the day enjoying the great outdoors with their loved ones.In an email sent to customers on Monday, the co-op announced that it’s closing all 143 of its stores on Black Friday.

Target Now Accepting Youth Wellness Partner Proposals
Target Now Accepting Youth Wellness Partner Proposals

PRESS RELEASE - You may have heard that Target is evolving its Corporate Social Responsibility (CSR) strategy

Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes

MARKETING AND COMMS - This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a veterinarian, a soccer coach, a businesswoman, and a museum tour guide — all girls under the age of 10. It asks the audience, “What happens when girls are free to imagine they can be anything?”

'Put a Box Around It': Helen Sahi on Avery Dennison's Approach to Innovation, Partnerships, Sustainability
'Put a Box Around It': Helen Sahi on Avery Dennison's Approach to Innovation, Partnerships, Sustainability

CHEMISTRY, MATERIALS & PACKAGING - Core to Avery Dennison’s long-term success is developing products and solutions that are sustainable for years to come. With the volume of materials it produces, how does the company deliver a positive environmental and social impact for its customers and the communities in which it operates? For Avery Dennison, it’s a core responsibility — and it all starts with sustainability.

#BusinessCase: Dow, TNC Study Highlights Power of Green Infrastructure in Natural Disaster Protection
#BusinessCase: Dow, TNC Study Highlights Power of Green Infrastructure in Natural Disaster Protection

THE NEXT ECONOMY - The Dow Chemical Company and The Nature Conservancy (TNC) have released a new study focusing on how nature can help protect business assets from natural disasters. Based on research completed as part of the ongoing Dow-TNC collaboration, the study demonstrates that asset protection strategies can include green infrastructure — such as marshes, mangroves, coral and oyster reefs — along with more conventional infrastructure — such as dikes and levees — to protect business assets from hurricanes and flooding.

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Mars, FAO Partner to Make Food 'Safe and Sustainable' Worldwide
Mars, FAO Partner to Make Food 'Safe and Sustainable' Worldwide

COLLABORATION - Mars has signed a new partnership agreement with the Food and Agriculture Organization of the United Nations (FAO) to help make food safer across the globe, with a specific focus on the developing regions of the global South.The partners will do this by promoting international standards for food safety and quality, improving food safety management to reduce illness caused by unsafe food and improving global access to information. The plan is to share our expertise and data, helping the FAO to identify food safety issues early, as well as to develop tools that will help support food safety programs in developing countries.

Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost

PRODUCT, SERVICE & DESIGN INNOVATION - Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the solution of societal issues. One of the questions raised was: “All very nice, but is it in companies not all about the financial results at the end of the month? So is the investment in purpose not the first cut a brand faces when financial results are down?”

Why Your Company Needs a Magazine Mentality
Why Your Company Needs a Magazine Mentality

MARKETING AND COMMS - There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unless they could broadcast a big campaign or get their PR agency to persuade a journalist to write about them.

Community Hiring: The Labour Market Advantage Is in Your Own Backyard
Community Hiring: The Labour Market Advantage Is in Your Own Backyard

ORGANIZATIONAL CHANGE - The world’s most innovative leaders know that social businesses are more profitable businessesConsumers around the world, from Vancouver and Toronto to Shanghai and New York, believe that a company’s social role goes beyond simply meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. Research shows that consumers everywhere expect companies to act as social leaders, using their business expertise to lead social change.

How to Calculate SROI for Traditionally Overlooked Social Impacts
How to Calculate SROI for Traditionally Overlooked Social Impacts

NEW METRICS - While quantifying and valuing the true costs and benefits of environmental impacts has matured, doing the same for social impacts remains elusive.

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Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant
Brands Must Scale Up Diversity – and Fast – If They Want to Remain Relevant

ORGANIZATIONAL CHANGE - “Women challenge the status quo because we never are it.”Addressing a (thankfully) diverse audience of sustainability professionals in London, UK, last month at an event hosted by The Crowd, Cindy Gallop -– a global activist for the gender equality movement -– pulled no punches in reminding business leaders why women are essential to making corporations fit for a better world.

Creating Shared Value: Nestlé USA Achieves Zero Waste to Landfill, Makes 1,000 Products More Nutritious
Creating Shared Value: Nestlé USA Achieves Zero Waste to Landfill, Makes 1,000 Products More Nutritious

WASTE NOT - Today, Nestlé USA released its second Creating Shared Value (CSV) report, which details the company’s progress against 27 commitments set in 2013 related to nutrition, health and wellness, environmental impact and water use, social impact, and responsible sourcing. Nestlé has added a new commitment to achieve zero waste to landfill status in all factories by 2020; its global CSV report for 2014 was released in March.Among the highlights:

Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details
Shell CEO Calls for Carbon Pricing; Environmentalists Say Devil Is in the Details

BEHAVIOR CHANGE - Royal Dutch Shell PLC CEO Ben van Beurden promoted a carbon-pricing plan at the Oil & Money conference in London on Tuesday. The Wall Street Journal reports that the plan will encourage investment in renewables and favor cleaner-burning natural gas over more carbon-intensive coal.

Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids
Nestlé Pure Life's 'Ripple Effect' Movement Encouraging Healthy Hydration Habits Among Kids

BEHAVIOR CHANGE - Nestlé’s Pure Life® Purified Water recently announced a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and adolescents don’t get enough hydration. Although excessive dehydration — which is rare in the developed world — is associated with serious health problems, even mild dehydration can cause issues including headaches, irritability, poor physical performance and reduced cognitive functioning.1

Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?
Countdown to COP21: How Can Companies Most Wisely Communicate About Climate Change?

ORGANIZATIONAL CHANGE - Paris is getting ready to host the United Nations international conference on Climate Change (COP21). For businesses, COP21 seems a good opportunity to communicate to their stakeholders. But what to say and to whom? And what are the risks of communicating on climate change during this fraught period of time?

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Unilever Foundry's Ideas Platform Announces Winners of First 3 Sustainability Challenges
Unilever Foundry's Ideas Platform Announces Winners of First 3 Sustainability Challenges

PRODUCT, SERVICE & DESIGN INNOVATION - Unilever Foundry’s new idea platform today announced the winners of its first three sustainability challenges. The debut round of idea sourcing saw over 70 community members submit more than 150 ideas across the three categories. A panel of Unilever judges have now selected a grand prize winner for each challenge.

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