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It All Started With Bubble Wrap: Announcing Our Annual Sustainability Report
It All Started With Bubble Wrap:  Announcing Our Annual Sustainability Report

PRESS RELEASE - Since our company’s founding, Sealed Air has provided solutions for our customers and solutions for the world. From the start, Bubble Wrap was truly revolutionary both as a product and as a value proposition. It could reduce total packaging cost by using less material, reduce packaging size and weight, and reduce loss from damage. In other words, it promoted sustainability long before it was fashionable. Today, we have grown far beyond Bubble Wrap. We employ more than 24,000 employees, operate 145 manufacturing facilities, and have 35 packaging and equipment design centers. We generate roughly 7.8 billion dollars of business in more than 175 countries primarily through three divisions.

AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'
AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'

COLLABORATION - Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consumption of beer, according to a recent announcement.In its first year as a global, collaborative effort, brewers, along with many other local partners, will focus on reducing the harmful use of alcohol and promoting responsible enjoyment of beer in communities around the world.

On our way to 2020: A Materiality Study
On our way to 2020:  A Materiality Study

PRESS RELEASE - Earlier this year, you saw the launch of Sealed Air’s Better Way for Life Plan and 2020 Sustainability Goals. As you would expect, a lot of work was done behind the scenes to set such aggressive commitments. To make sure we weren’t creating a strategy in a vacuum, we collected feedback from suppliers, customers, and non-governmental organizations to gain valuable insights and identify the most material issues to the company and our key stakeholders. The results were Sealed Air’s first materiality assessment and matrix. We conducted extensive research with both Sealed Air employees and external experts in surveys and interviews. The participation rate and highly engaged feedback from partners reinforced the importance of the work.

H&M Film Asserts, 'There Are No Rules in Fashion But One: Recycle Your Clothes'
H&M Film Asserts, 'There Are No Rules in Fashion But One: Recycle Your Clothes'

PRODUCT, SERVICE & DESIGN INNOVATION - H&M has released an inspiring film emphasizing that there is only one rule in fashion – to recycle your clothes! Starring and narrated by icon Iggy Pop, and featuring appearances by blogger Pardeep Singh Bahra, emerging designer Loza Maleombho and artist Daniel Lismore, the piece supports H&M's Close the Loop collection and Global Recycling initiative, which to date, has recycled more than 260 billion pounds of unwanted clothing.

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To Develop Long-Term Sustainability Plans, Look to Oil Companies
To Develop Long-Term Sustainability Plans, Look to Oil Companies

ORGANIZATIONAL CHANGE - Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solving operational questions of compliance, measurement & metrics, and target-setting. Now, they’re being called to convene organizational leaders in the face of changing climate, consumers, supply chains, and competitors — three forces that challenge the traditional near-term planning processes endemic to businesses. They’re even grappling with reframing corporate business models for people and environmental stewardship.

Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good
Marketing for Social Change: How to Profitably Use Your Brand Power as a Force for Good

MARKETING AND COMMS - Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canadian consumers want companies to champion social causes, lead social change and stand for something. Companies that figure out how to tap into this latent demand for corporate social purpose stand to win big.

NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead
NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead

THE NEXT ECONOMY - Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the world, to work with the system and benefit the planet.”Buy the World a Hope aims to revolutionize marketing. Its website, available in 15 languages, asks visitors to sign an open letter to the CEO of Coca-Cola, urging the company to quit its $3 billion advertising spending budget for one year and direct that money toward protecting rainforests.

Top Challenges, Opportunities and Trends for Socially Minded Brands
Top Challenges, Opportunities and Trends for Socially Minded Brands

MARKETING AND COMMS - Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a challenge, as motives and marketing have become so fractured and there also exists a fear of leading an authentic conversation across social media in case it invites too much scrutiny, accountability and, potentially, a PR crisis.

3 Tips for Helping B2Bs Find Their Sex Appeal
3 Tips for Helping B2Bs Find Their Sex Appeal

MARKETING AND COMMS - B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does.

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Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)
Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)

ORGANIZATIONAL CHANGE - While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided to not take a $120 million payout and instead focus on sustaining the health of five bottom lines: Business, Brand, Community, Planet and People. As CEO Kevin Cleary said during a recent “Feed Your Adventure” tour of Clif’s Emeryville headquarters: “In any given year, we incent ourselves and say we have to deliver on all of them — if you deliver on Business, but you don’t deliver on the rest, that isn’t delivering shareholder value.”

The UPS Foundation Awards Keep America Beautiful Affiliates with Community Tree and Recovery Tree Planting Grants
The UPS Foundation Awards Keep America Beautiful Affiliates with Community Tree and Recovery Tree Planting Grants

PRESS RELEASE - STAMFORD, Conn. (Aug. 6, 2015) – Keep America Beautiful and The UPS Foundation today announced the recipients of the 2015 Keep America Beautiful/UPS Community Tree and Recovery Tree Planting Grants. More than 30 grants, totaling $160,000, are being awarded to Keep America Beautiful community-based affiliates throughout the country.

Dave's Killer Bread Launches Foundation, Invites Fans to Support Second-Chance Employment
Dave's Killer Bread Launches Foundation, Invites Fans to Support Second-Chance Employment

PRODUCT, SERVICE & DESIGN INNOVATION - Capping a decade of success employing people with criminal backgrounds and upending expectations in the bread category, Dave’s Killer Bread (DKB) this week launched the newly formed Dave’s Killer Bread Foundation. Powering what it calls “Second Chance Employment,” the Foundation will work to expand employment opportunities for people with criminal backgrounds, which make up 1 in 3 of Dave’s Killer Bread’s more than 300 employee partners.

Kimberly-Clark Corporation Releases Annual Sustainability Report
Kimberly-Clark Corporation Releases Annual Sustainability Report

PRESS RELEASE - Kimberly-Clark Corporation (NYSE: KMB) today published its annual report on sustainability, providing a comprehensive overview of the company’s sustainability efforts, focusing on case studies that highlight social and environmental progress throughout the company’s global operations.“Our vision to lead the world in the essentials for a better life is not limited to the products we provide. It also calls us to deliver them in ways that prioritize clean air and water, healthy forests and strong communities, while delivering shareholder value,” said Kimberly-Clark Chairman and CEO Tom Falk. "More than ever, sustainability is part of how we operate to move our business forward.”

With No-Label Can, Coca-Cola Asks Us to 'Remove Labels' This Ramadan
With No-Label Can, Coca-Cola Asks Us to 'Remove Labels' This Ramadan

CHEMISTRY, MATERIALS & PACKAGING - Coca-Cola has launched a new campaign to discourage stereotyping and prejudice. In time for the Muslim holiday of Ramadan, the beverage giant will remove labels from its soda cans throughout the Middle East.The company explained its rationale behind the campaign in a statement: "In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world's most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices."The no-label cans feature one blank side and one side reading: “Labels are for cans, not for people.”

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How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking
How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking

SUPPLY CHAIN - Earlier this month, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation proposed new fuel-efficiency and greenhouse gas standards for medium- and heavy-duty trucks.I spoke with Jason Mathers of the Environmental Defense Fund to find out how these new regulations affect U.S. brands. Jason leads EDF’s Green Freight initiative, which works with consumer product companies and large fleets to reduce the environmental impact of product distribution in the U.S.

Hershey Fights Malnutrition in Ghana with ‘Energize Learning’ Program, Aims to Reach 50,000 Children
Hershey Fights Malnutrition in Ghana with ‘Energize Learning’ Program, Aims to Reach 50,000 Children

COLLABORATION - The Hershey Company today announced a partnership that will support its campaign to fight malnutrition in Ghana. As part of its Energize Learning program, the company is teaming up with the Ghana School Feeding Programme and current partner Project Peanut Butter to distribute a peanut-based protein supplement called Vivi to schoolchildren. The program aims to reach 50,000 children by 2016, and eventually expand to serve all children in Ghana’s school feeding program.

How to Use Internal Competition to Drive Sustainability Engagement, Innovation Across a Company
How to Use Internal Competition to Drive Sustainability Engagement, Innovation Across a Company

ORGANIZATIONAL CHANGE - As part of L’Oréal’s global sustainability program called Sharing Beauty With All, the company has pledged that by the year 2020, 100 percent of its products will have an environmental or social benefit. To help make that commitment a reality, L’Oréal is calling on its employees, at every level and across every function, to contribute their own innovative solutions. The L’Oréal Beauty Shaker Awards is the company’s annual internal innovation competition, and in 2014 — the program’s fifth year — sustainability was the name of the game.

Sealed Air Announces Gold Sponsorship of Charlotte Chamber GreenWorks Committee
Sealed Air Announces Gold Sponsorship of Charlotte Chamber GreenWorks Committee

PRESS RELEASE - Charlotte, NC, June 17, 2015 – Sealed Air Corporation (NYSE: SEE), recently announced its Gold Sponsorship of the Charlotte Chamber’s GreenWorks Committee. Sealed Air, which announced last July it is moving its global headquarters to Charlotte, North Carolina, sees this as an ideal opportunity to engage with the Charlotte business community on the topic of sustainability practices in business.

Whole Foods' 365 Stores to Offer Whole Foods Quality, Standards at Lower Prices
Whole Foods' 365 Stores to Offer Whole Foods Quality, Standards at Lower Prices

PRODUCT, SERVICE & DESIGN INNOVATION - On Thursday, Whole Foods Market today announced the name of its new streamlined, value-focused brand of stores: 365 by Whole Foods Market. Slated to begin opening in 2016, the new stores promise lower prices on natural and organic products that meet Whole Foods’ existing quality standards.Jeff Turnas, a 20-year Whole Foods Market veteran, will serve as president of 365 by Whole Foods Market and will be based at the company’s headquarters in Austin.

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Hershey Named a Top 10 Green Company in the U.S.
Hershey Named a Top 10 Green Company in the U.S.

PRESS RELEASE - The Hershey Company (NYSE: HSY) was recognized for its continuing commitment to environmental stewardship in Newsweek’s 2015 Green Rankings. Out of the top 500 U.S. companies named, Hershey placed No. 6, moving up 40 spots from last year’s ranking.

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