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How to Navigate the Sea of Sustainability Messages, Claims and Labels
How to Navigate the Sea of Sustainability Messages, Claims and Labels

MARKETING AND COMMS - On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel.org is a filter for information about the social and environmental attributes of a product or service. Two years in the making, this user-friendly and interactive tool promises to be helpful for decision-making for sustainable purchasing and procurement for consumers and businesses alike.

HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts

MARKETING AND COMMS - HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance through the company’s fiscal year 2014.“Living Progress” is how HP refers to its efforts to integrate sustainability into its business strategy. It’s the framework the company uses as it develops its products, services and solutions, manages its operations and drives interactions with its customers, partners and communities.

Looptworks Working to Replenish the Colorado River — with Your Help
Looptworks Working to Replenish the Colorado River — with Your Help

COLLABORATION - Fresh from its successful collaboration with Southwest Airlines on its LUV Seat collection of bags and accessories upcycled from the airline’s leather seats, Looptworks has launched an email campaign to enlist its customers’ help in restoring the Colorado River.

CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities
CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities

PRESS RELEASE - Program supported by $400,000 CVS Health Foundation Grant aimed at helping people lead tobacco-free lives 

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BMW, Google Top Global Corporate Reputation List
BMW, Google Top Global Corporate Reputation List

MARKETING AND COMMS - BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measures public perceptions of corporate reputations based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance and products and services.

With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life
With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life

WASTE NOT - The Eco Laundry Company, the world’s first certified B Corp dry cleaner and laundry service franchise, has announced a strategic partnership with famed denim heavyweight G-Star RAW. As part of the partnership, The Eco Laundry Company will offer free dry cleaning for life for any piece of clothing from G-Star’s RAW for the Oceans collection, a clothing line curated by Pharrell Williams and made with fabric spun from recycled ocean plastic.

WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign

MARKETING AND COMMS - Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s work to protect endangered species and their habitats.

Coors Light Summer Promo to Benefit Alliance for Great Lakes
Coors Light Summer Promo to Benefit Alliance for Great Lakes

PRESS RELEASE - CHICAGO, May 18, 2015 /PRNewswire/ -- Coors Light has been refreshing beer drinkers since 1978. This summer, The World's Most Refreshing Beer also wants to refresh the Great Lakes.

This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free

PRODUCT, SERVICE & DESIGN INNOVATION - With the rise of brands such as Warby Parker, Soapbox Soaps, Plum Organics and Bombas Socks, the one-for-one giving model has become a popular way for companies to easily tie social impact to consumer product purchases and show just how easy it can be to support a worthy cause.

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Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts
Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts

CHEMISTRY, MATERIALS & PACKAGING - On Friday, Mars announced it would support two important recommendations designed to help consumers limit their intake of added sugars and achieve healthier, more balanced diets.The candy giant is endorsing recommendations that people should limit their intake of added sugars to no more than 10 percent of their total calorie intake. The recommendations come from leading global health authorities including the World Health Organization, the US Dietary Guidelines Advisory Committee, and the UK Scientific Advisory Committee on Nutrition.

Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom
Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom

PRESS RELEASE - Survey uncovers bathroom recycling gap in the United States: the majority of Americans know what items belong in the bin, yet less than half are always dropping them in PR Newswire – ENGLEWOOD CLIFFS, NJ (April 30, 2015) – With Earth Day celebrations behind us, Unilever is launching a new program, “Rinse. Recycle. Reimagine.” to remind Americans that when it comes to recycling in the bathroom, it should be Earth Day, every day. In a survey announced today, the new Unilever Bathroom Recycling Index found that while a majority of Americans are aware that empty bath and beauty bottles are recyclable, less than half (34%) report always bringing these items to the bin.

Create, Grow, Sustain: Leading by Example
Create, Grow, Sustain: Leading by Example

PRESS RELEASE - A sustainable world is one in which communities, businesses and economies thrive and people live better, fuller lives.AT&T plays a pivotal role by delivering fast, secure and mobile connectivity to everything on the Internet – everywhere, at every moment and on every device.We're working to build smarter energy systems and to help cities and utility companies leverage the Internet of Things to better manage their infrastructures. And we're working with auto manufactures to make driving a vehicle safer and more efficient. All these collaborations use the power of connectivity to better manage resources such as energy, water and fuel and, in the process, help make people's lives better.

Hershey Highlights Progress in Fourth CSR Report
Hershey Highlights Progress in Fourth CSR Report

PRESS RELEASE - The Hershey Company (NYSE: HSY) has issued its latest Corporate Social Responsibility (CSR) report, highlighting advances made during the past year against wide-ranging CSR goals. In particular, Hershey made continued progress through initiatives and programs supporting the company’s work in responsible sourcing, environmental sustainability, ingredient transparency and simple ingredients.

UPS Commits $500,000 and Logistics Expertise in Support of Nepal Earthquake Recovery
UPS Commits $500,000 and Logistics Expertise in Support of Nepal Earthquake Recovery

PRESS RELEASE - Atlanta, April 29, 2015Company Working with Partner Organizations to Provide Critical Relief Supplies, Assess Ongoing Recovery Needs The UPS Foundation, the philanthropic arm of UPS (NYSE: UPS), today announced an initial commitment of $500,000 (US) to aid in response and recovery efforts following the devastating earthquake on April 25 in Nepal. The UPS Foundation will contribute a combination of cash and in-kind support to  enable the provision of urgent relief supplies as well as potential on-the-ground logistics support for long-term recovery needs.

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New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer

MARKETING AND COMMS - Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlight the beer giant’s commitment to buying 50 percent of its main raw materials from sustainable sources by 2020, the “Legendary 7” campaign tells the story of seven farmers from France, Germany, Greece, the Netherlands and the UK who produce the sustainable barley and hops used to brew Heineken beer.

‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers
‘Return on Meaning’: Top Meaningful Brands Enjoy 46% Higher Share of Wallet Than Low Performers

NEW METRICS - Meaningful Brands® – Havas Media Group’s metric of brand strength – is the first global study to show how our quality of life and wellbeing connects with brands at both a human and business level. The study includes 1,000 brands, 300,000 people, 12 industries and 34 countries; and covers the role brands play in our communities and our personal wellbeing, as well as marketplace factors that relate to product performance such as quality and price.

Chipotle Cuts Genetically Altered Food From Menu
Chipotle Cuts Genetically Altered Food From Menu

BEHAVIOR CHANGE - Chipotle has become the first major restaurant chain to announce it will begin serving only food that is free of genetically engineered ingredients, The New York Times reports.Steve Ells, founder and co-chief executive of Chipotle, said this is another step toward the company’s vision of changing the way people think about and eat fast food.“Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors,” he said.

Study: Does Corporate Social Responsibility Performance Affect Reputational Risk?
Study: Does Corporate Social Responsibility Performance Affect Reputational Risk?

CLEANTECH - You’re a Chief Executive. Why care about environmental impacts and employee wellbeing if the bottom line is improving? The business logic behind CSR contends that negligence of these issues increases reputational risks. Just as a positive image can endear a brand to consumers, a toxic spill or news of poor labor conditions may threaten its ‘social license to operate’ and worry investors about disruptions to business. History shows reputational damage can quickly translate into financial losses (case in point: the Deepwater Horizon spill.)

Timberland's 2014 CSR Report Highlights Global Progress In Sustainability And Community Engagement
Timberland's 2014 CSR Report Highlights Global Progress In Sustainability And Community Engagement

PRESS RELEASE - STRATHAM, N.H.--(BUSINESS WIRE)--Timberland, a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories, today released its 2014 Corporate Social Responsibility (CSR) performance data. The report aptly comes out on Earth Day, and shares the brand’s continued commitment to sustainability against four key pillars: service, product, factories and climate.“Timberland has a longstanding commitment to sustainability, which goes well beyond environmental stewardship”

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The UPS Foundation Honored by Boston College Center for Corporate Citizenship for Global Philanthropic Efforts
The UPS Foundation Honored by Boston College Center for Corporate Citizenship for Global Philanthropic Efforts

PRESS RELEASE -  UPS Relief Link Aid Distribution Video Wins Film Festival AwardAtlanta, April 20, 2015 -- A mini-documentary highlighting how its Relief Link program has fostered more efficient aid distribution at two African refugee camps earned The UPS Foundation, the philanthropic arm of UPS (NYSE: UPS), a win in the Boston College Center for Corporate Citizenship's (BCCCC) "Corporate Citizenship Film Festival." The annual festival, held as part of the International Corporate Citizenship Conference April 19-21 in Austin, Texas, showcases the good works of companies in areas such as healthcare access, volun

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