Stories About Brand Strategy

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Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones
Hispanic Heritage Month at HEINEKEN USA: One Month, Many Cultures, Muchas Celebraciones

PRESS RELEASE - More than 57 million Hispanics call the United States home. And their native languages, cuisines, beverages, art, and music have become integral parts of the daily lifestyles of Americans from all walks of life. Today marks the start of Hispanic Heritage Month. The September 15th - October 15th dates have special significance as seven Hispanic countries celebrate their Independence Day during, or in close proximity to, this period: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile.

Interface: How +Positive Spaces Can Create a Healthier Planet
Interface: How +Positive Spaces Can Create a Healthier Planet

PRESS RELEASE - Can a built space not only have a positive impact on those who occupy it, but also on the environment outside the building? We believe the answer is yes.

Brands: Time to Address the Growth vs Happiness Conundrum
Brands: Time to Address the Growth vs Happiness Conundrum

THE NEXT ECONOMY - Materialism is making us miserable. That’s the unavoidable conclusion from decades of research into the links between consumption and wellbeing. Buying stuff just doesn’t make life feel any better. Advertising paints a picture of what we don’t have and fuels frustration and insecurity. What does this mean for businesses that aspire to grow? How can brands improve their impacts on the world whilst also selling us more?

Efficient Water Usage in Recycled Fiber Production
Efficient Water Usage in Recycled Fiber Production

PRESS RELEASE - A Q&A with Phil Nysse, Production Superintendent at Sustana’s Fox River Fiber Mill

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Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability
Missions Critical: How PayPal Rallied a Global Workforce Around Sustainability

ORGANIZATIONAL CHANGE - “Break down the silos” has become a bit of a catchphrase for business in the last decade, as companies have come to realize the benefits of cross-departmental collaboration. Today's sustainability teams charged with boosting the impact of their initiatives could gain a lot by adopting this mantra, too. Whether the goal is to cut CO2 emissions, reduce waste, conserve resources or all of the above, more and more brands have sustainability strategies in place. But making them a meaningful part of your brand is another story.

Your Key to Positive Impact: The 4 Generations Principle
Your Key to Positive Impact: The 4 Generations Principle

MARKETING AND COMMS - Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Let's see how a “4 generations principle” can contribute.

The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company

PRESS RELEASE - Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how Nestlé’s enhanced growth strategy harnesses the entrepreneurial spirit on which the company was founded 150 years ago. With this new investment, Nestlé is very well positioned to be the leader in the plant-food based segment in Zone Americas with the addition of the NATURE'S HEART and ESSENTIAL LIVING FOODS brands.

Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems

ORGANIZATIONAL CHANGE - Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical marketplace where customers are demanding more. They want to know the substance beyond the sizzle of advertising. For branding to remain the economic engine it has been over the past 70 years, we need to ask: What’s next?

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How to Be a Company Society Requires for the Next 100 Years
How to Be a Company Society Requires for the Next 100 Years

FINANCE & INVESTMENT - This post has been translated from Japanese — read the original interview here.

Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term
Rolland's Conversation with Green Champions: Ford is Investing Billions in Sustainability for the Long Term

PRESS RELEASE - In our “Conversations with Green Champions,” Rolland President Philip Rundle asks sustainability-minded organizations about their approach to environmental responsibility.

Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste
Member Spotlight: Stephanie Valdez Streaty of Cox Automotive wants to talk with you about recycling car floor mats and other ways to achieve zero waste

MEMBER SPOTLIGHT - Stephanie Valdez Streaty, senior director of corporate social responsibility at Cox Automotive, shares how they plan to achieve an ambitious Zero Waste to Landfill goal by 2024 and speaks about future projects she’d like to tackle with help from other SB Corporate Members, including water replenishment projects. Read on to see how her love for sustainability and the outdoors has positively impacted her family, her community and her workplace.

Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality
Unilever's ‘Impact entrepreneurs’: making everyone’s right to safe water a reality

PRESS RELEASE - Access to safe drinking water and sanitation is everyone’s right. Just like the right to liberty or the right to a fair public hearing. There’s not a drop of difference. But in the real world, it doesn’t always work that way. This isn’t down to a lack of effort. Every year, billions of dollars are ploughed into projects to improve water, sanitation and hygiene (WASH) services – many of which are exemplary. Yet, progress remains stubbornly slow. Clearly, some fresh thinking and new ways of working are needed. But where to look? Enter the impact entrepreneurs

SAP: Building a Business Case for Sustainability through Data
SAP: Building a Business Case for Sustainability through Data

PRESS RELEASE - While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the Thought Leaders channel on the openSAP platform, SAP and the Institute of Management Accountants (IMA®) are working to help answer this question through a free online course, “Improving Confidence in Sustainability Performance Data.”

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The Former CEO of Patagonia Is Taking on Bad Baby Gear
The Former CEO of Patagonia Is Taking on Bad Baby Gear

PRODUCT, SERVICE & DESIGN INNOVATION - The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat with the Pearl Izumi mark, look up at the Patagonia surfboard in the rafters, and you realize this little converted garden shed is like a history lesson in Crooke’s path from Navy SEAL to being a leading figure in sustainable business.

Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options
Coca-Cola GB Campaign, Packaging Redesign Nudge Consumers Toward Lower-Sugar Options

BEHAVIOR CHANGE - Coca-Cola Great Britain has launched a new design for the Coca-Cola range, featuring new-look packaging for original Coca-Cola and Coca-Cola zero sugar. The changes unify both varieties with the trademark Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar. Along with the redesign, a £5 million marketing campaign communicates the changes to consumers, featuring 10- and 30-second ads alongside out-of-home advertising. The ad, “One Way or Another,” reminds consumers they can enjoy Coca-Cola, with or without sugar.

Your Stakeholders Are Listening, So What Are You Saying?
Your Stakeholders Are Listening, So What Are You Saying?

MARKETING AND COMMS - Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to consider all the ways your company interacts with the world around it and, most importantly, what stories you are telling.

Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World
Mastercard Sustainability Report Highlights Progress Towards a More Inclusive and Resilient World

PRESS RELEASE - Mastercard today published its 2017 Corporate Sustainability Report, highlighting the ways in which the company is delivering on its commitment to be a force for good in the world. The company broke new ground this year in its social impact efforts, allocating $500 million from tax savings to advance inclusive growth. It has already contributed an initial $100 million to those initiatives. It also gained industry-first approval for its science-based target to reduce greenhouse gas (GHG) emissions.

Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials
Q&A: DuPont Sorona and the Evolution, and Revolution, of Biomaterials

CHEMISTRY, MATERIALS & PACKAGING - Over his more than 30 years in the business, Mike Saltzberg has seen firsthand how sustainability has grown to be of equal consideration with technical performance and cost in the development of new biomaterials. Saltzberg is the Global Business Director for Biomaterials at DuPont Industrial Biosciences, the team that ideates and develops products derived from bio-based materials. Among their innovations is DuPont™ Sorona®, a partially plant-based fiber increasingly used in apparel and carpet.

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Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report
Visa Announces Progress in Latest Corporate Responsibility and Sustainability Report

PRESS RELEASE - Visa today released its 2017 Corporate Responsibility and Sustainability Report, the company’s summary of progress in its ongoing commitment to corporate responsibility, sustainability and ethical leadership. The report addresses the commitments and progress Visa has made across its most significant environmental, social and governance (ESG) issues.

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