Stories About Brands Taking Stands

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Sustainable Investors Representing $90T Rally to Fight Amazon Fires
Sustainable Investors Representing $90T Rally to Fight Amazon Fires

FINANCE & INVESTMENT - The world’s largest responsible investor group is campaigning to end the manmade fires raging through the Amazon, as latest assessment reveals increased deforestation since the 2014 New York Declaration on Forests.

Purpose at Work: How to Engage Consumers to Do Good at Scale
Purpose at Work: How to Engage Consumers to Do Good at Scale

BEHAVIOR CHANGE - Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform

MARKETING AND COMMS - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.

SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’

THE NEXT ECONOMY - In the first gathering of the SB community in Uruguay, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.

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As Amazon Burns, VF Corp Says No to Brazilian Leather
As Amazon Burns, VF Corp Says No to Brazilian Leather

WALKING THE TALK - As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”

32 Fashion, Textile Giants Make Pact to Transform Fashion Industry
32 Fashion, Textile Giants Make Pact to Transform Fashion Industry

COLLABORATION - The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz.

Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All
Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All

THE NEXT ECONOMY - Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice.

180 CEOs Redefine Corporate Purpose to Promote ‘An Economy That Serves All’
180 CEOs Redefine Corporate Purpose to Promote ‘An Economy That Serves All’

LEADERSHIP - The new Statement outlines a modern standard for corporate responsibility; while framed in the context of the US, it should serve as a new standard for business globally. 

Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories
Clothing Giants Join Forces to Fight Gender-Based Violence in African Factories

BEHAVIOR CHANGE - Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co., in Lesotho.

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Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association
Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association

WALKING THE TALK - As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association.

Automakers, California Reach Landmark Agreement on Clean Emission Standards
Automakers, California Reach Landmark Agreement on Clean Emission Standards

CLEANTECH - Ford, VW, Honda and BMW — which together represent about a third of the US market — are using their collective heft to fight for cleaner air in the US.

200 CEOs Call on New EU Leaders for Sustainable Europe by 2030
200 CEOs Call on New EU Leaders for Sustainable Europe by 2030

LEADERSHIP - The CEOs say they will be calling on three newly elected EU leaders to work with them to implement an overarching strategy for a Sustainable Europe by 2030.

6 Ways to Shift Business for Real, Positive Impact
6 Ways to Shift Business for Real, Positive Impact

LEADERSHIP - To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.

The Balancing Act of CSR: Meeting Community and Stakeholder Expectations
The Balancing Act of CSR: Meeting Community and Stakeholder Expectations

WALKING THE TALK - While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.

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How Brands Can Better Employ Empathy During Pride
How Brands Can Better Employ Empathy During Pride

WALKING THE TALK - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.

SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains
SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains

BEHAVIOR CHANGE - On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.

SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

BEHAVIOR CHANGE - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

There’s No Time to Waste, So Let’s Make Time for the Future
There’s No Time to Waste, So Let’s Make Time for the Future

WASTE NOT - When you hear the word “Tupperware,” do you picture leftovers in your grandmother’s fridge? Or perhaps 1960s housewives displaying towers of product at a “Tupperware Party?” It’s time to paint a new picture.

Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies
Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

WALKING THE TALK - Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.

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CEOs of Over 75 Companies Urge Congress to Set National Carbon Price
CEOs of Over 75 Companies Urge Congress to Set National Carbon Price

THE NEXT ECONOMY - CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing.

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