Stories About Brands Taking Stands

Found 612 stories. Page 1 of 31.

How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

BEHAVIOR CHANGE - Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.

Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action
Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action

COLLABORATION - The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives.

European Retail Giants Drop Brazilian Beef Over Deforestation Linked to Meat Giant JBS
European Retail Giants Drop Brazilian Beef Over Deforestation Linked to Meat Giant JBS

SUPPLY CHAIN - The move comes following an investigation by Repórter Brasil and Mighty Earth that tracked deforestation-linked beef to European retail store shelves. JBS, the world’s largest beef producer, has long been on the radar of environmental NGOs and forward-looking investors due to its destructive practices.

Cotton Laundering Shows Risk of Business as Usual with China
Cotton Laundering Shows Risk of Business as Usual with China

SUPPLY CHAIN - China’s importance to global supply chains as a key source of raw materials and labor puts brands at high risk of inadvertently supporting forced labor. Right now, the focus is on the garment industry; but other industries should pay close attention and ensure they are closely monitoring their entire supply chains.

Advertisement
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

LEADERSHIP - In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.

3 Key Drivers for the Regenerative Leadership We Need
3 Key Drivers for the Regenerative Leadership We Need

LEADERSHIP - At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.

The Purpose Advantage: How to Activate Purpose to Build New Brand Value
The Purpose Advantage: How to Activate Purpose to Build New Brand Value

WALKING THE TALK - Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.

Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World
Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World

WALKING THE TALK - As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way?

Talking About Purpose Won't Transform a Brand; These 5 Skills Will
Talking About Purpose Won't Transform a Brand; These 5 Skills Will

WALKING THE TALK - From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.

Advertisement
Rethinking How Brands Engage Pride, Worldwide
Rethinking How Brands Engage Pride, Worldwide

WALKING THE TALK - As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people no matter where they are in one’s workforce or world.

P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising

MARKETING AND COMMS - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.

Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy

MARKETING AND COMMS - Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

Advertisement
For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …

BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

Coalition Aims to Get US Back on Track with Paris Goals, Prove That ‘America Is All In’
Coalition Aims to Get US Back on Track with Paris Goals, Prove That  ‘America Is All In’

COLLABORATION - As the US formally rejoins the Paris Agreement, a coalition of communities, businesses and institutions will play critical role in supporting an ambitious new US climate target and mobilizing whole-of-society climate action.

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

The Business of Sport Starts to Find Purpose
The Business of Sport Starts to Find Purpose

ORGANIZATIONAL CHANGE - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

Advertisement
3 Lessons for Brands on How to (Credibly) Drive Social Change
3 Lessons for Brands on How to (Credibly) Drive Social Change

MARKETING AND COMMS - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. 

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2022 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.