Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

Stories About Brands Taking Stands

Found 589 stories. Page 1 of 30.

Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate

BEHAVIOR CHANGE - In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.

Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future

WALKING THE TALK - We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.

Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.

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155 Business Leaders Push Governments for Net Zero COVID-Recovery Plan
155 Business Leaders Push Governments for Net Zero COVID-Recovery Plan

THE NEXT ECONOMY - In the largest-ever, UN-backed, CEO-led climate advocacy effort, major multinationals — all part of the Science Based Targets initiative — reaffirm their own commitments to achieving zero-carbon economy and call on governments to match their ambition.

Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19

COLLABORATION - The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.

LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action
LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action

MARKETING AND COMMS - 300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy.

Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

LEADERSHIP - In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

How Can Boards Successfully Guide a Transition to Sustainable Business?
How Can Boards Successfully Guide a Transition to Sustainable Business?

ORGANIZATIONAL CHANGE - A well-structured sustainability committee not only serves a critical coordinating function, but also steers sustainability right to the heart of the company and the company’s strategy. Let’s take a look at how boards at some of the world’s leading companies have tackled this.

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US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic

WALKING THE TALK - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.

‘Green Swans’ Will Kill Some Brands, Boost Others
‘Green Swans’ Will Kill Some Brands, Boost Others

THE NEXT ECONOMY - Green Swans also take the world by surprise — because of their exponential character, and because they produce outcomes previously considered to be not just improbable but impossible. But rather than driving degeneration like their Grey and Black cousins, they help drive resilience and regeneration.

Reimagining Corporate-Nonprofit Partnerships in Times of Crisis
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis

WALKING THE TALK - In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.

‘Yes, and ...’: A Framework for an Uncertain Future
‘Yes, and ...’: A Framework for an Uncertain Future

THE NEXT ECONOMY - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.

The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values

WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

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100 US Companies, Investors Throw Weight Behind Transportation and Climate Initiative
100 US Companies, Investors Throw Weight Behind Transportation and Climate Initiative

COLLABORATION - A diverse group of investors, companies and organizations across the Northeast and Mid-Atlantic US are urging the region’s governors to adopt the TCI — what they’re calling a ‘once-in-a-generation opportunity.’

What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights
What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights

ORGANIZATIONAL CHANGE - While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second.

Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November

BEHAVIOR CHANGE - Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.

Why I Invested in a 'Smart Gun' Company
Why I Invested in a 'Smart Gun' Company

PRODUCT, SERVICE & DESIGN INNOVATION - While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

MARKETING AND COMMS - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.

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Empowering Customers While Building Better Business, a Thriving Future for All
Empowering Customers While Building Better Business, a Thriving Future for All

THE NEXT ECONOMY - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.

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