SB Brand-Led Culture Change 2024 - Full Program Announced!

Stories About Brands Taking Stands

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Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap
Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap

THE NEXT ECONOMY - New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap.

Brands Can Play a Unique Role in Bridging Cultural Divides
Brands Can Play a Unique Role in Bridging Cultural Divides

MARKETING AND COMMS - We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.

California Climate Disclosure Laws Will Put the Spotlight on Governance
California Climate Disclosure Laws Will Put the Spotlight on Governance

FINANCE & INVESTMENT - Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

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Tides: Navigating Corporate Social Impact Through Turbulent Times
Tides: Navigating Corporate Social Impact Through Turbulent Times

WALKING THE TALK - Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

The Problem with Hiding from ‘Anti-Woke’ Crusaders
The Problem with Hiding from ‘Anti-Woke’ Crusaders

MARKETING AND COMMS - Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.

REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

COLLABORATION - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.

Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

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Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

SUPPLY CHAIN - The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.

Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action

MARKETING AND COMMS - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.

Bridging the Sustainability Trust Gap in a Climate-Challenged World
Bridging the Sustainability Trust Gap in a Climate-Challenged World

MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.

More and More Talent Ready to Leave Companies Over Misalignment of Values
More and More Talent Ready to Leave Companies Over Misalignment of Values

ORGANIZATIONAL CHANGE - From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.

Investors Can No Longer Ignore China’s Lagging ESG Performance
Investors Can No Longer Ignore China’s Lagging ESG Performance

FINANCE & INVESTMENT - For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger.

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Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

MARKETING AND COMMS - The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.

The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023

WALKING THE TALK - From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.

2022 Trends in Purpose and What They Mean for the Year Ahead
2022 Trends in Purpose and What They Mean for the Year Ahead

THE NEXT ECONOMY - This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.

Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

MARKETING AND COMMS - How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.

UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’

MARKETING AND COMMS - For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another does something different and inconsistent is clear in every company.

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Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue
Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue

MARKETING AND COMMS - If we continue to be distracted by our biennial game of political ping-pong, we are unlikely to avoid the most devastating impacts of climate change — unless we fundamentally address the underlying causes of polarization and disinformation as part of our sustainability agenda.

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