SB Brand-Led Culture Change 2024 - Full Program Announced!

Stories About Brands Taking Stands

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Keurig Moves Toward a Sustainable Future
Keurig Moves Toward a Sustainable Future

WALKING THE TALK - In the business world, we frequently hear executives asking what value a program brings to an organization, placing emphasis on immediate profit rather than long-term impact. At Keurig Green Mountain, we have designed our business on a model that creates value for all that are touched by our work, including employees, manufacturers, coffee farmers and our local communities. Our business model reflects our roots as a socially minded coffee roaster, and it’s our belief that we can best grow our business and make progress toward our commitment to Brew A Better World™ by authentically aligning our company goals with our values.

Microsoft, Tiffany & Co Lead Global Agreement on Responsible Industrial-Scale Mining
Microsoft, Tiffany & Co Lead Global Agreement on Responsible Industrial-Scale Mining

SUPPLY CHAIN - After a full decade of consultation among large numbers of stakeholders from the mining industry, organized labor, nonprofits, impacted communities and businesses — a global Standard for Responsible Mining was released today.

400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio
400 Companies Poised to Advance SDGs, Generate Returns Make Up New Swell Investing Portfolio

FINANCE & INVESTMENT - Highlighting the importance of transparency in investing, impact investing platform Swell Investing has invited the public to vote on the final security in the Impact 400, a portfolio with the goal of offering investors 400 companies poised for impact and returns. Both Apple and Starbucks meet Swell's selective rules-based criteria, and the community will decide which will be included.

Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance
Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance

WALKING THE TALK - At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ability to measure impact.

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One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

MARKETING AND COMMS - At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints. Brands taking a stand! By Lorraine Schuchart

P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising

MARKETING AND COMMS - Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity.

Caesars Entertainment 2018 CodeGreen Challenge: Party for the Planet!
Caesars Entertainment 2018 CodeGreen Challenge: Party for the Planet!

PRESS RELEASE - To help kick off the spring season, we once again asked our team members and guests at our locations across North America to participate in the annual CodeGreen Challenge for a chance to be named the most eco-conscious location in the company. The CodeGreen Challenge is part of Caesars Entertainment’s effort to raise awareness around environmental conservation, as well as the health and wellness benefits of an active and healthy lifestyle, through activities and promotions that educate and support environmental consciousness.

Q&A: Nestlé's Work to Become a 'Nutrition, Health and Wellness Company'
Q&A: Nestlé's Work to Become a 'Nutrition, Health and Wellness Company'

ORGANIZATIONAL CHANGE - Nestlé has been active on a lot of sustainability fronts lately, from water and climate policy to deforestation and workers’ rights, to plant-based

‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps

LEADERSHIP - Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the top 10 percent for overall score, as well as in the categories for environment, customers, governance, community and workers.

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Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices

BEHAVIOR CHANGE - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen

Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

WASTE NOT - It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.

All of Interface’s Flooring Is Now Carbon Neutral – At No Extra Cost to Customers
All of Interface’s Flooring Is Now Carbon Neutral – At No Extra Cost to Customers

WALKING THE TALK - Interface has become the first global flooring manufacturer to declare that all of its products — including all carpet tile and luxury vinyl tile (LVT) – are carbon neutral across the entire product lifecycle. The company is now offering its Carbon Neutral Floors™ program as standard to every customer, at no extra cost, to help them meet their own sustainability goals while also allowing them to reduce the emissions impact of their projects or spaces.

Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking

PRODUCT, SERVICE & DESIGN INNOVATION - Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society.

Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017
Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017

BUSINESS CASE - The Dow Chemical Company’s newly released 2017 Sustainability Report details its progress against its goals for 2025, including surpassing the year’s target for savings and revenue from projects that are “better for ecosystems.” Such projects generated $120 million in cost savings and new cash flow in 2017 against the goal to reach $1 billion by 2025.

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BillerudKorsnäs joins fight against ocean litter, announces U.S. events
BillerudKorsnäs joins fight against ocean litter, announces U.S. events

PRESS RELEASE - BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swedish company has outlined an ambitious mission to challenge conventional packaging and bring more sustainable practices to the industry. "Between the growing chorus from consumers to address single-use packaging waste to reports from ocean researchers on declining ocean health, the problem of ocean litter has reached critical awareness," said Peter Malmqvist, BillerudKorsnäs Marketing Director, Americas. "What we need now is collaboration for sustainable development."

Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%
Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%

LEADERSHIP - On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. The ambitious goals demonstrate Caesars’ ongoing commitment to fighting climate change and mitigating long-term risk.

Nestlé Waters to certify all its sites to Alliance for Water Stewardship Standard by 2025
Nestlé Waters to certify all its sites to Alliance for Water Stewardship Standard by 2025

PRESS RELEASE - Nestlé Waters has today announced that it will extend its commitment to water stewardship by certifying all of its sites to the Alliance for Water Stewardship (AWS) Standard by 2025.

Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand
Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand

PRODUCT, SERVICE & DESIGN INNOVATION - L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certification based on an evaluation of material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness practices. Garnier is the first mass market skincare brand to receive this certification for its products and is also one of the few skincare brands to have multiple products certified in a portfolio.

Lyft, United Way Join Forces to Provide Free Rides to Those in Need
Lyft, United Way Join Forces to Provide Free Rides to Those in Need

COLLABORATION - In early May, we announced an expansion of the Lyft Relief Rides Program to do more than respond to natural disasters and other crises. With individuals across our service area in need every day, we saw an opportunity to have a greater impact and advance our mission of improving people’s lives with the world’s best transportation.

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Hershey Releases 2017 CSR Report, Unveils SDG-Aligned CSR Strategy
Hershey Releases 2017 CSR Report, Unveils SDG-Aligned CSR Strategy

ORGANIZATIONAL CHANGE - Today, along with the release of its 2017 Shared Goodness Corporate Social Responsibility report, The Hershey Company unveiled Shared Goodness Promise, a new CSR strategy aligned with the UN Sustainable Development Goals and centered around investments, collaborative programs and sustainable business practices aimed at making a positive difference in peoples’ lives.

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