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Stories About Brands Taking Stands

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A Measure of Progress
A Measure of Progress

PRESS RELEASE - In Henry Ford’s day, there was no term for environmentalist. But he had a goal of zero waste to landfill, just as we do today, based on his belief that nothing should be wasted. Those values still hold true at Ford. Currently, conversation is underway on setting the near-term standards for fuel economy. It is a critical one for all of us who care about the environment and our customers, and we all need to work together to ensure there is a win on both fronts. Today, our planet faces increasing challenges, the implications of which are profound: greater congestion in cities, the rise of human population, climate change and all its implications. The cost of believing it is not real is just too high.

Building a New Future Together
Building a New Future Together

PRESS RELEASE - As a leader of Responsible Business in the hospitality industry, The Rezidor Hotel Group publishes its 2017 Responsible Business Report. Included since 2010 in Ethisphere’s World’s Most Ethical Companies List, Rezidor is committed to work in a responsible and sustainable way. Rezidor operates 470+ hotels of sustainable hotel brands such as Radisson Blu and Park Inn by Radisson. Rezidor is a member of The Radisson Hotel Group.

General Motors Highlights Water Management and Reuse Efforts in Mexico
General Motors Highlights Water Management and Reuse Efforts in Mexico

PRESS RELEASE - As a company committed to reducing water intensity across its global operations by 15 percent by 2020, General Motors is constantly looking for innovative ways to conserve water and increase efficiencies. This mindset has led the automaker to adopt a circular economy approach to maximizing water reuse in water-stressed regions, such as Mexico.

Cisco to Provide Destination: Home with $50 Million Over Five Years to Help End Homelessness in Santa Clara County
Cisco to Provide Destination: Home with $50 Million Over Five Years to Help End Homelessness in Santa Clara County

PRESS RELEASE - Desintaion: Home today announced that Cisco has committed $50 million over the next five years to help end homelessness in Santa Clara County. Destination: Home will utilize this significant partnership with Cisco to leverage existing public resources to build more housing for the most vulnerable residents, improve technology capacity across the homeless services sector, and invest in promising and evidence-based practices to most effectively help individuals and families in need of support and stability.

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World Water Day: Kimberly-Clark, PepsiCo, Target Dive Into New Projects, Targets
World Water Day: Kimberly-Clark, PepsiCo, Target Dive Into New Projects, Targets

COLLABORATION - From social media campaigns to water conservation projects and efficiency improvements across their supply chains, top brands announced all sorts of initiatives today in celebration of World Water Day — a new water management tool from Kimberly-Clark and Deltares, projects from PepsiCo and The Nature Conservancy, goals from Gap Inc. and Target, and campaign from Absolut Elyx and Water For People, just to name a few.

AB InBev Brews Up New Sustainability Goals, Innovation Accelerator to Tackle Global Challenges
AB InBev Brews Up New Sustainability Goals, Innovation Accelerator to Tackle Global Challenges

PRODUCT, SERVICE & DESIGN INNOVATION - Having achieved all of its previous sustainability goals over the past decade, Anheuser-Busch InBev (AB InBev) is hitting refresh on its sustainability goals, announcing a new set of 2025 targets for smart agriculture, water stewardship, circular packaging and climate action.

Here’s a First Look at Target’s Fresh Approach to Sustainable Water Management
Here’s a First Look at Target’s Fresh Approach to Sustainable Water Management

PRESS RELEASE - Around the world, clean water sources are disappearing at an alarming rate, and it’s up to all of us to help design solutions for the future. Target’s doing its part by putting a connected framework in place—including our climate policy and chemical strategy and sustainable cotton sourcing goal—to make sure we’re using resources thoughtfully and measuring progress across our business.

World Water Day: PepsiCo and The Nature Conservancy Announce New Water Conservation Projects in Southwestern States
World Water Day: PepsiCo and The Nature Conservancy Announce New Water Conservation Projects in Southwestern States

PRESS RELEASE - To mark World Water Day this week, PepsiCo and The Nature Conservancy today announced new projects to conserve and replenish water in the Southwestern United States, marking the next stage of their multi-year national collaboration. PepsiCo works with The Nature Conservancy as part of the Salt Verde Alliance to help to protect communities and the environment in the Salt and Verde river valleys, Arizona. Together, they enable the implementation of local solutions to improve water efficiency and replenish local watersheds.

Using Collaboration to Create a Culture of Responsible Consumption
Using Collaboration to Create a Culture of Responsible Consumption

COLLABORATION - It takes a village to make a difference – HEINEKEN USA can’t do it alone! Considering issues of underage drinking, drunk driving, and health and wellbeing, for example, the topic of responsible drinking is so multifaceted that it can sometimes feel like an overwhelming challenge.

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A ‘Unicorn’ in Business: Lessons from BrewDog on Truly Authentic Engagement
A ‘Unicorn’ in Business: Lessons from BrewDog on Truly Authentic Engagement

WALKING THE TALK - Sustainable Brands has recently reported on a range of really interesting, wide-range of initiatives coming out of the beer industry, including innovative packaging solutions, the use of renewable energy and efforts to address climate change and water scarcity.

L'Oreal and Hong Chi Association received recognition for long-term commitment to promoting diversity and social inclusion
L'Oreal and Hong Chi Association received recognition for long-term commitment to promoting diversity and social inclusion

PRESS RELEASE - L'Oreal and Hong Chi Association were honoured today with the Certificate of Merit for the Outstanding Partnership Project Award 2017/18 by the Hong Kong Council of Social Service (HKCSS) for their Beauty for a Better Life (BFBL) programme. The award was presented to the organisations at a ceremony held during the Caring Company Partnership Expo 2018.

UK Retail Giants Team Up to Deliver on SDGs
UK Retail Giants Team Up to Deliver on SDGs

COLLABORATION - Over 25 major UK retailers — including Asda, The Co-operative, John Lewis, Marks & Spencer and Sainsbury’s — have signed up to a series of commitments to tackle some of the world’s most pressing social and environmental challenges

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

WALKING THE TALK - Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

$94B Needed to Realize RE100 Renewable Energy Targets by 2030
$94B Needed to Realize RE100 Renewable Energy Targets by 2030

FINANCE & INVESTMENT - Bloomberg New Energy Finance has released a new report that reveals that signatories of the RE100 initiative have a long way to go to achieve their 100 percent renewable energy targets by 2030. For the initiative’s 128 members to meet their goal, they will need to spend an estimated $94 billion. According to Bloomberg, this is enough to procure 172 TWh of renewable power and add 87 gigawatts of new wind and solar power capacity.

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Chobani Incubator Unveils Names of Next 9 Startups Poised to Disrupt Food Industry
Chobani Incubator Unveils Names of Next 9 Startups Poised to Disrupt Food Industry

PRODUCT, SERVICE & DESIGN INNOVATION - Yogurt manufacturer Chobani has unveiled the nine food startups participating in its third Chobani Incubator. The Spring 2018 class is comprised of companies disrupting and improving high-potential food categories in the US, from new and innovative snack products to healthier energy drinks and nutritious foods that can help kids learn to love veggies.

Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future

PRODUCT, SERVICE & DESIGN INNOVATION - With the world population projected to reach 10 billion by 2050, 70 percent more food will be needed, making sustainable food and agricultural solutions an imperative. Urban farming and alternative proteins are emerging as viable and intelligent approaches to meet growing nutritional demands with minimal environmental impacts.

Trending: Footwear Takes Steps Toward Sustainability
Trending: Footwear Takes Steps Toward Sustainability

ORGANIZATIONAL CHANGE - As a division of the fashion industry, the footwear sector has a hefty environmental footprint. However, a slew of emerging brands are gearing up to change footwear’s future, raising the bar for the rest of the industry by embracing sustainable sourcing, ethical labor practices and transparency.

Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

MARKETING AND COMMS - At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.

Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video

MARKETING AND COMMS - Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video that showcases the frozen continent and highlights the important climate and environmental science taking place there.

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DanoneWave Gives Regenerative Ag Boost with New Soil Health Initiative
DanoneWave Gives Regenerative Ag Boost with New Soil Health Initiative

SUPPLY CHAIN - Crop diversity and water conservation are critical aspects of sustainable agriculture, but to truly future-fit our food system, ensuring soil health is imperative. To do this, DanoneWave has launched a new soil health initiative to build best-in-class programs to support sustainable agriculture in its farming communities.

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