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EMF, WRAP Collab Puts New Plastics Economy Into Motion in UK
EMF, WRAP Collab Puts New Plastics Economy Into Motion in UK

WASTE NOT - Coinciding with the launch of Theresa May’s 25 Year Environment Plan, WRAP has announced a new collaborative initiative with the Ellen MacArthur Foundation (EMF) that aims to help turn the tide on the UK’s growing plastic waste problem.

Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same

ORGANIZATIONAL CHANGE - Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition.

Trending: Circular Sportswear Is Next on Sustainable Fashion’s Checklist
Trending: Circular Sportswear Is Next on Sustainable Fashion’s Checklist

WASTE NOT - Circular design principles continue to infiltrate the fashion industry as fast fashion giants and emerging labels alike turn their attention to sustainable activewear. Despite recent criticism over its decision to send its discarded clothing to Swedish incinerators, H&M continues to stride forward on its mission to accelerate the circular fashion movement.

Northwestern Mutual Campaign Challenges Consumers to Redefine the #GoodLife
Northwestern Mutual Campaign Challenges Consumers to Redefine the #GoodLife

MARKETING AND COMMS - Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day.

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Thai Union, Nestlé Partner to Promote Human Rights in Thai Fishing Industry
Thai Union, Nestlé Partner to Promote Human Rights in Thai Fishing Industry

COLLABORATION - A year after announcing its strategy to ensure 100 percent of its branded tuna is sustainably sourced, Thai Union, the company behind brands such as Chicken of the Sea, Bumble Bee, John West and Petit Navire, has embarked on a new partnership with Nestlé to help rebuild its damaged reputation.

Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

MARKETING AND COMMS - Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an

Trending: Public, Private Sector Unveil Strategies to Eliminate To-Go Beverage Waste
Trending: Public, Private Sector Unveil Strategies to Eliminate To-Go Beverage Waste

WASTE NOT - Single-serve beverage waste is on the fast-track to obsolescence as startups, multinationals and local governments unveil strategies to keep cups, straws and plastic bottles out of landfill.

Tech Giants Dominate 2017 JUST 100 List of Top Corporate Citizens
Tech Giants Dominate 2017 JUST 100 List of Top Corporate Citizens

WALKING THE TALK - JUST Capital, a nonprofit research organization, and Forbes have released the 2017 edition of the JUST 100 List, which ranks publicly traded companies in the US on their performance to act on the priorities of the public.

Kohler Co Honored as "Green Master"
Kohler Co Honored as "Green Master"

PRESS RELEASE - Kohler Co. was recognized as a 2017 Green Master by the Wisconsin Sustainable Business Council and the Green Master Program at the organization’s annual conference. Green Master recognizes Wisconsin businesses for their commitment to sustainability and provides benchmarks to track their progress. The program measures efforts in nine sustainability categories: energy, carbon, water, waste management, transportation, supply chain, outreach, workforce and governance. By providing businesses of all sizes and sectors objective criteria, Green Master allows companies to compare sustainability performance against peers.

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Cisco’s FY17 CSR Report: Accelerating Global Problem Solving
Cisco’s FY17 CSR Report: Accelerating Global Problem Solving

PRESS RELEASE - We live in a digitally connected world where anyone can be a global problem solver, addressing critical issues like unemployment, hunger, poverty, climate change, and income inequality. By combining the power of technology with innovative, entrepreneurial, and passionate people, we can accelerate solutions that create positive and lasting change. Last year, Cisco set an ambitious new goal: harnessing the power of global problem solvers to positively impact the lives of one billion people by 2025. We set out to achieve this goal and make this impact in three ways:

Braskem is the only Brazilian company rated as "A" in the environmental risks management
Braskem is the only Brazilian company rated as "A" in the environmental risks management

PRESS RELEASE - Braskem's management and investments in the sustainability area were once again recognized by the CDP (Carbon Disclosure Program), a non-profit organization that selects the best publicly traded companies in the world in relation to the management of greenhouse gases, water consumption and forest use. The company will once again integrate the entity's "List A", appearing as the only Brazilian one with a maximum score in the Climate rankings - for the second consecutive time, and Water rankings - for the first time. With the result, Braskem ranks among the 25 companies, in the universe of 2,452 evaluated companies around the world, that have received an A grade in both rankings simultaneously.    

Nestlé, Danone, M&S Among Few Companies Walking the Talk on Ending Deforestation
Nestlé, Danone, M&S Among Few Companies Walking the Talk on Ending Deforestation

SUPPLY CHAIN - As an issue putting nearly a trillion dollars at risk, deforestation has quickly become a front-of-mind concern for businesses dependent on forest-risk commodities, such as timber, palm oil and cocoa. However, new data released by the Forest 500 shows that the 250 companies with the greatest influence over forests are failing to adequately address deforestation risks, and will not meet 2020 goals to eliminate deforestation from their supply chains.

2018 Circulars Nominate 43 Changemakers Paving the Path to a Circular Future
2018 Circulars Nominate 43 Changemakers Paving the Path to a Circular Future

THE NEXT ECONOMY - 2017 was a big year for the circular economy, with innovative new products, initiatives and tech tools popping up almost daily, and making it easier than every for corporates and consumers alike to engage in circularity. An initiative of the World Economic Forum and the Forum of Young Global Leaders, The Circulars are awarded to individuals, companies (from startups to multinationals) and public and social organizations in recognition for their contributions to the circular economy. This year, 43 innovators have been nominated for pushing the circular agenda forward and paving the way for others in their field.

Trending: Cocoa Giants Embrace Sustainability, But Consumers Remain Key to Lasting Progress
Trending: Cocoa Giants Embrace Sustainability, But Consumers Remain Key to Lasting Progress

SUPPLY CHAIN - The cocoa industry is undoubtedly changing for the better, but the road to a sustainable sector is a long one. According to industry experts, long-term, sustainable change can’t be made without paying farmers a premium.

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KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

MARKETING AND COMMS - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.

Dell, Lonely Whale Launch Collaborative to Eliminate Marine Plastic Pollution
Dell, Lonely Whale Launch Collaborative to Eliminate Marine Plastic Pollution

SUPPLY CHAIN - An estimated 150 million metric tons of plastic waste are in the ocean today and every year around eight million metric tons more are being added. Earlier this year, the Ellen MacArthur Foundation warned that by 2050 there will be more plastic than fish in the world’s oceans if a more effective system for global plastics is not put into place.

A Good Look: Big Companies Taking Major Action on Climate Change
A Good Look: Big Companies Taking Major Action on Climate Change

PRESS RELEASE - by: Danielle Azoulay, AVP of CSR & Sustainability for L’Oréal USA I was 12 years old when Hurricane Andrew blew the roof off my Miami house. Huddled under mattresses, my family and I scuttled around our living room looking for somewhere to hide, while debris was falling overhead. Now living in New York City, I naively thought that I had traded tropical hurricanes for winter snowstorms, but when tropical storm Irene and Superstorm Sandy hit, that notion proved untrue.

Launch of a New Livelihoods Carbon Fund
Launch of a New Livelihoods Carbon Fund

PRESS RELEASE - Crédit Agricole, Danone, Firmenich, Hermès, Michelin, SAP, Schneider Electric & Voyageurs du Monde accelerate their actions for climate & the most vulnerable populations This new impact investment fund, with a target of 100 million euros, aims at improving the lives of 2 million people and avoiding the emissions of up to 25 million tons of CO2 over a 20-year span.

Ford Part of Global Sustainability Initiative to Help Improve Working Conditions and Reduce Environmental Impact
Ford Part of Global Sustainability Initiative to Help Improve Working Conditions and Reduce Environmental Impact

PRESS RELEASE - “Drive Sustainability”, a partnership between ten leading automotive companies (BMW Group, Daimler AG, Ford, Honda, Jaguar Land Rover, Scania CV AB, Toyota Motor Europe, Volkswagen Group, Volvo Cars and Volvo Group), will set up a Raw Materials Observatory to identify and address ethical, environmental and labour rights issues in the sourcing of raw materials.

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VF Corporation Joins the International Fur Free Retailer Program
VF Corporation Joins the International Fur Free Retailer Program

PRESS RELEASE - VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, has joined the Fur Free Retailer program by partnering with the Fur Free Alliance, an international coalition of 43 animal protection organizations. As a Fur Free Retailer, VF is reinforcing its commitment to fur free products and communicating its no fur policy, which covers its more than 20 brands, including Vans®, The North Face®, Timberland®, Wrangler®, Lee® and Napapijri®. VF released its first-ever Animal Derived Materials Policy earlier this year and announced that its brands would no longer use fur, angora or exotic leather.

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