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PRESS RELEASE - US 03/13/17 Atlanta, GA
PRESS RELEASE - CVS Pharmacy is the first national retail pharmacy chain to announce the removal of partially hydrogenated oils (PHO), the primary source of artificial trans fats in processed foods, from all its exclusive store brands food products. The retailer now offers over 600 exclusive snack and grocery options which are free from artificial trans fats. This comes a year and a half ahead of the Food and Drug Administration's deadline of June 2018 for processed foods to be reformulated without artificial trans fats, underscoring the company's ongoing commitment to customers' health.
MARKETING AND COMMS - The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have called this the ushering of a new era, one where institutions are met with anxiety rather than trust; in such a climate, brands and businesses can play an important role through establishing a distinct POV and by supporting actions that address critical societal issues of the day.
MARKETING AND COMMS - The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever.
BEHAVIOR CHANGE - The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societal impact. We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?” Their wisdom follows.
PRESS RELEASE - Thanks to our Eastman team members - and several community partners and neighbors, we collected a record-setting 25,000 items for the 2016 Supplies for Soldiers campaign! In December, more than 1,000 care packages made their way around the world to 73 U.S. soldiers deployed overseas. Each soldier received multiple boxes of toiletries, entertainment items such as books and playing cards, non-perishable food/drink mixes, and practical items, including batteries, note pads and much more. Each soldier also received notes and letters from area students sharing their gratitude and sweet wishes.
PRESS RELEASE - In 2016, General Motors awarded $1.7 million to nonprofit organizations located in and serving General Motors communities across the U.S. through the company’s Community Grants Program. With a special focus in the areas of STEM education, vehicle and road safety, neighborhood revitalization and workforce development, the program allows facilities to designate grant funding to organizations vital to addressing the needs of the employees and customers in their region. “GM’s commitment to our local communities runs deep,” said Lori Wingerter, senior manager, Global Corporate Giving at GM. “While building cars that people love is why we’re there, the Community Grants Program empowers our neighbors and fosters sustainable change in the communities we serve.”
CHEMISTRY, MATERIALS & PACKAGING - Apple, HP, Samsung SDI and Sony have joined the Responsible Cobalt Initiative, with a pledge to follow the Organization for Economic Cooperation and Development (OECD) guidelines for mining supply chains, which call for traceability and immediate correction of any abuses.
PRESS RELEASE - Panera Bread today announced its intention to initiate an industry-wide effort to improve the welfare of broiler chickens by 2024. The company is also proud to share its continued progress on animal welfare issues and the reduced use of antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.
PRESS RELEASE - The Procter & Gamble Company (NYSE:PG) has released its first-ever Citizenship Report, detailing progress in reducing its environmental footprint, improving social conditions for those in need, advancing Diversity and Inclusion and empowering women inside and outside the Company. P&G has published a sustainability report annually since 1999 but has updated it this year to include a more comprehensive overview of the good the Company is doing.
PRODUCT, SERVICE & DESIGN INNOVATION - Ambitions to reduce environmental impact by slashing water use are driving brands in industries of all kinds to rethink their manufacturing processes. This week, both Wrangler and Toyota announced they have risen to the challenge and have plenty to show for their efforts. Having recently reached a milestone of three billion liters of water saved since 2007, denim and casual apparel brand Wrangler announced on Wednesday that it plans to reduce water usage at its facilities by 20 percent by 2020.
PRODUCT, SERVICE & DESIGN INNOVATION - General Motors (GM) achieved a record number of landfill-free facilitiesin 2016, exceeding its commitment four years early. The company now operates 152 global facilities that recycle, reuse or convert to energy all waste from daily operations, including 100 manufacturing sites and 52 non-manufacturing sites.
WASTE NOT - Ending food waste is a key concern across the Western world, with new initiatives such as WWF and Sodexo’s sustainable meals program and Sainsbury’s Waste Less, Save More campaign seeming to crop up almost daily.
PRESS RELEASE - Watch the Video Here. SAN FRANCISCO, November 30, 2016 - Sustainable Brands® joins forces with the Michigan Urban Farming Initiative (MUFI) and BASF to debut a mixed-use urban agriculture development project today. A new Community Resource Center in Detroit’s lower North End is the result of business leaders in the Sustainable Brands community collaborating to redefine growth and development models in urban communities.
PRESS RELEASE - Goodwill is partnering with leading retailers to make it easy for online shoppers to reuse, repurpose and recycle textiles and clothing this holiday season.
PRESS RELEASE - HAKLE, the leading tissue brand in Switzerland, has joined forces with the world’s leading children’s organization, UNICEF, to transform the lives of children and their families in Angola and South Africa. Part of the Kimberly-Clark’s global Toilets Change Lives (TCL) Program, the partnership will provide better water and sanitation at schools in South Africa and empower communities to build toilets in Angola. Securing the support of Switzerland’s largest retailer and supermarket chain Migros as an exclusive partner, the HAKLE brand will donate a portion of its proceeds from every product sold until the end of the year to help people in Angola and South Africa.
PRESS RELEASE - PepsiCo Latin America and The Nature Conservancy (TNC) in Latin America announced "Water for the Planet," a new collaboration that will work to replenish five different watersheds for the urban areas of Mexico City, Monterrey, São Paulo, Guatemala City and Bogotain the next seven years.
PRESS RELEASE - Pilot program benefits about 100 Michigan-based community organizations, with a focus on Detroit. Detroit’s Cody High School among first to participate with furniture and three-room makeover.
PRESS RELEASE - Horseshoe Hammond and Harrah's Joliet, both part of the Caesars Entertainment (NASDAQ: CZR) group of companies, today announced the assembly and delivery of 1,500 life-changing hygiene kits to local homeless families. According to the Chicago Coalition for the Homeless, more than 125,000 people are homeless in Chicago, including more than 18,000 students enrolled in Chicago's public schools. "Our relationship with Clean the World was initiated by an employee," said Dan Nita, Regional President, General Manager, Horseshoe Hammond and Caesars Foundation Trustee. "Housekeepers wanted to make a difference with the soaps and shampoo bottles they were throwing away on a daily basis. Their initiative has evolved into a program that helps millions of people around the world."
PRESS RELEASE - Whether they’re swinging across a playground or tearing around a track—for kids, daily exercise is best when it comes with a dose of fun. But today, studies show that American kids are playing less than ever—only one in four children gets 60 minutes of physical activity each day. As more of their time is spent in front of screens, obesity rates have tripled and behavioral and cognitive disorders are on the rise. So how to encourage kids to get out and play every day?