Stories About Brands Taking Stands

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Doing Well by Doing Good is A Lot More Than the Bottom Line
Doing Well by Doing Good is A Lot More Than the Bottom Line

PRESS RELEASE - We make choices every day. Hit the snooze again, what do I wear today, where do I eat lunch, latte or cappuccino, paper or plastic? And so on and so on. We probably make thousands of choices every day. The same thing happens when we think about choosing where we work, what kind of work will I do, where do I want to live and is the company located there? Pay and benefits are important, of course, but another choice is “do I identify with the values of the company?” Company values were a big determinant for why I came to Hershey and I know for many people I work with, it was important to them as well.

Kimberly-Clark’s U By Kotex Brand And Dosomething.Org Introduce Power To The Period To Benefit People Experiencing Homelessness
Kimberly-Clark’s U By Kotex Brand And Dosomething.Org Introduce Power To The Period To Benefit People Experiencing Homelessness

PRESS RELEASE - The U by Kotex brand and DoSomething.org kick off Power to the Period, the first-ever, national period products donation drive and second installment of the U by Kotex Period Projects – a groundbreaking series of projects, each inspired by a woman who shares the brand’s passion for creating real change.

Beer Giants Increasing Transparency Around Ingredients, Nutrition Information
Beer Giants Increasing Transparency Around Ingredients, Nutrition Information

MARKETING AND COMMS - This week, the Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites.

A Busy Week for Palm Oil Sustainability: Indonesia Cops Out, Singapore Steps In
A Busy Week for Palm Oil Sustainability: Indonesia Cops Out, Singapore Steps In

SUPPLY CHAIN - It was something of a ‘two steps forward, one step back’ kind of week in the ongoing quest for sustainable sourcing of palm oil — potentially the most prolific and embattled ingredient in the consumer goods industry. First, five multinationals active in Singapore — Unilever, Danone, Ayam Brand, IKEA and Wildlife Reserves Singapore — came together this week to drive an increase in the amount of sustainable palm oil sourced in the country, with the goal of delivering products that have not contributed to haze pollution or deforestation to consumers.

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Hasbro Ranks No. 1 in Consumer Discretionary Industry on Civic 50 List of Most Community-Minded Companies
Hasbro Ranks No. 1 in Consumer Discretionary Industry on Civic 50 List of Most Community-Minded Companies

PRESS RELEASE - PAWTUCKET, RI – June 28, 2016 – Today, Hasbro, Inc. (NASDAQ: HAS) was recognized by the Civic 50 as the most community-minded company in the Consumer Discretionary industry. The Civic 50 is an initiative of Points of Light that sets the standard for corporate civic engagement and creates a roadmap for companies seeking to best use their time, talent, and resources to improve the quality of life in the communities where they do business. Hasbro has been recognized by the Civic 50 each year since the initiative began in 2012.

Apple Quietly Launches ‘Apple Energy’ Subsidiary to Sell Renewable Energy Back to the Grid
Apple Quietly Launches ‘Apple Energy’ Subsidiary to Sell Renewable Energy Back to the Grid

CLEANTECH - Apple seems to be embedding its renewable energy commitments into its corporate structure. The company recently created a new wholly-owned subsidiary known as Apple Energy LLC and filed an application to the Federal Energy Regulatory Commission (FERC), which regulates power companies, to be able to sell electricity and other power grid services to non-utility customers. The move is a strong sign that Apple will not only fulfill its plans to operate on 100 percent renewable energy through net-metering, but plans to generate and sell renewable energy back to the grid.

POWER PLAY
POWER PLAY

PRESS RELEASE - POWER PLAY Toyota’s New Plano Campus Drafts Impressive Energy & Environmental Line Up  

Sex Trafficking: How Brands Can Help End Commercial Exploitation by Interrupting Demand
Sex Trafficking: How Brands Can Help End Commercial Exploitation by Interrupting Demand

COLLABORATION - As a first-time attendee at a Sustainable Brands conference, I expected SB’16 San Diego to be largely about environmental issues. It certainly was – from the conference’s commitment to producing zero waste, to Pratt & Whitney’s “green” jet engine on display in the parking lot. But as a purpose-driven professional with a commitment to the social impact side of corporate social responsibility, I was thrilled to hear panelists redefine sustainability through a human-focused lens.

Kohler Launches Six-Minute Shower Challenge to Bonnaroo Attendees
Kohler Launches Six-Minute Shower Challenge to Bonnaroo Attendees

PRESS RELEASE - According to research from the EPA WaterSense® program, the average American adult spends 8 minutes in the shower, using about 18 gallons of water each time they lather up.* Kohler, a global leader in the manufacture of kitchen and bath products, encourages consumers to reduce their water usage by 25 percent by cutting their shower time by two minutes.

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Duck, Duck, GOOSE!
Duck, Duck, GOOSE!

PRESS RELEASE - Duck, Duck, GOOSE! Toyota Tagged to Receive Keystone Leadership in Environment Award  

How Big Brands, Small Startups Have Partnered to Push the Circular Economy
How Big Brands, Small Startups Have Partnered to Push the Circular Economy

WASTE NOT - “It didn’t make sense to me — to make a bunch of products that use a lot of materials, and then throw it away,” Scott Hamlin, co-founder at Looptworks, said during a Tuesday breakout session on partnerships in the circular economy at Sustainable Brands '16 San Diego. What Hamlin saw was a broken apparel industry, which focused on the traditional take-make-waste model. That’s why the social entrepreneur decided to found a company that doesn’t use virgin materials at all — and Looptworks was born. “We are called Looptworks because we are working toward a closed-loop system,” he said.

BSCI, Sedex Launch New Tools, Join Forces in the Fight Against Human Trafficking
BSCI, Sedex Launch New Tools, Join Forces in the Fight Against Human Trafficking

SUPPLY CHAIN - BSCI (Business Social Compliance Initiative) and Sedex have been competitors in the past, but this week, the business-driven initiative and non-profit organization signed a Memorandum of Understanding (MoU) to reduce duplication of effort while building capacity and bolstering global collaboration to fight human trafficking. The announcement comes as both organizations release new online tools for their memberships.

5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same
5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same

LEADERSHIP - The Coca-Cola Company, HP Inc., Hewlett Packard Enterprise, IKEA and Unilever today in London launched the Leadership Group for Responsible Recruitment, a collaboration focused on promoting ethical recruitment and combating the exploitation of migrant workers in global supply chains across industries. The five founding companies have committed to the “Employer Pays Principle,” which states that no worker should pay for a job - the costs of recruitment should be borne not by the worker but by the employer.

Toyota, Ben & Jerry’s Among 155 Companies to Set Science-Based Emissions Reduction Targets
Toyota, Ben & Jerry’s Among 155 Companies to Set Science-Based Emissions Reduction Targets

NEW METRICS - Forty-one companies have joined the Science-Based Targets initiative since the COP21 climate negotiations in December. On the eve of the Climate Action Summit in Washington, D.C. last week, the initiative announced that a total of 155 companies have now committed to set emissions reduction targets in-line with the global effort to keep warming well below 2 degrees Celsius.

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Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods

NEW METRICS - Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to brands such as Gucci, PUMA, Stella McCartney and Alexander McQueen.

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards
Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

COLLABORATION - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

The Bar for Corporate Leadership on Climate Has Been Raised
The Bar for Corporate Leadership on Climate Has Been Raised

CLEANTECH - As the legal briefings pile up over the EPA’s Clean Power Plan (CPP), I’m inspired by the growing number of companies and business organizations standing up for the most significant step in U.S. history toward reducing climate pollution. The bar continues to rise for companies that want to lead on sustainability, and it’s great to see companies aligning their corporate sustainability strategy and policy advocacy. Today’s corporate-led amicus briefs in support of the Clean Power Plan and smart climate policy are the latest example.

Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges
Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges

MARKETING AND COMMS - Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC.

Enrich Not Exploit: The Business Case for Bold Commitments
Enrich Not Exploit: The Business Case for Bold Commitments

LEADERSHIP - On significant birthdays, it is traditional across much of the world to receive gifts, but somewhat characteristically, one of the world’s most altruistic brands is bucking that trend. Last month, on the eve of its 40th anniversary, The Body Shop launched its new CSR strategy, ‘Enrich not Exploit,’ setting out 14 targets for 2020 that assist vulnerable communities around the world, further reduce the environmental impact of the brand, and support The Body Shop in its aim to become the ‘World’s most ethical and sustainable global business.’

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Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

MARKETING AND COMMS - Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

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