Stories About Brands Taking Stands

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Kohler Launches Six-Minute Shower Challenge to Bonnaroo Attendees
Kohler Launches Six-Minute Shower Challenge to Bonnaroo Attendees

PRESS RELEASE - According to research from the EPA WaterSense® program, the average American adult spends 8 minutes in the shower, using about 18 gallons of water each time they lather up.* Kohler, a global leader in the manufacture of kitchen and bath products, encourages consumers to reduce their water usage by 25 percent by cutting their shower time by two minutes.

Duck, Duck, GOOSE!
Duck, Duck, GOOSE!

PRESS RELEASE - Duck, Duck, GOOSE! Toyota Tagged to Receive Keystone Leadership in Environment Award  

How Big Brands, Small Startups Have Partnered to Push the Circular Economy
How Big Brands, Small Startups Have Partnered to Push the Circular Economy

WASTE NOT - “It didn’t make sense to me — to make a bunch of products that use a lot of materials, and then throw it away,” Scott Hamlin, co-founder at Looptworks, said during a Tuesday breakout session on partnerships in the circular economy at Sustainable Brands '16 San Diego. What Hamlin saw was a broken apparel industry, which focused on the traditional take-make-waste model. That’s why the social entrepreneur decided to found a company that doesn’t use virgin materials at all — and Looptworks was born. “We are called Looptworks because we are working toward a closed-loop system,” he said.

BSCI, Sedex Launch New Tools, Join Forces in the Fight Against Human Trafficking
BSCI, Sedex Launch New Tools, Join Forces in the Fight Against Human Trafficking

SUPPLY CHAIN - BSCI (Business Social Compliance Initiative) and Sedex have been competitors in the past, but this week, the business-driven initiative and non-profit organization signed a Memorandum of Understanding (MoU) to reduce duplication of effort while building capacity and bolstering global collaboration to fight human trafficking. The announcement comes as both organizations release new online tools for their memberships.

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5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same
5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same

LEADERSHIP - The Coca-Cola Company, HP Inc., Hewlett Packard Enterprise, IKEA and Unilever today in London launched the Leadership Group for Responsible Recruitment, a collaboration focused on promoting ethical recruitment and combating the exploitation of migrant workers in global supply chains across industries. The five founding companies have committed to the “Employer Pays Principle,” which states that no worker should pay for a job - the costs of recruitment should be borne not by the worker but by the employer.

Toyota, Ben & Jerry’s Among 155 Companies to Set Science-Based Emissions Reduction Targets
Toyota, Ben & Jerry’s Among 155 Companies to Set Science-Based Emissions Reduction Targets

NEW METRICS - Forty-one companies have joined the Science-Based Targets initiative since the COP21 climate negotiations in December. On the eve of the Climate Action Summit in Washington, D.C. last week, the initiative announced that a total of 155 companies have now committed to set emissions reduction targets in-line with the global effort to keep warming well below 2 degrees Celsius.

Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods

NEW METRICS - Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to brands such as Gucci, PUMA, Stella McCartney and Alexander McQueen.

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards
Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

COLLABORATION - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

The Bar for Corporate Leadership on Climate Has Been Raised
The Bar for Corporate Leadership on Climate Has Been Raised

CLEANTECH - As the legal briefings pile up over the EPA’s Clean Power Plan (CPP), I’m inspired by the growing number of companies and business organizations standing up for the most significant step in U.S. history toward reducing climate pollution. The bar continues to rise for companies that want to lead on sustainability, and it’s great to see companies aligning their corporate sustainability strategy and policy advocacy. Today’s corporate-led amicus briefs in support of the Clean Power Plan and smart climate policy are the latest example.

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Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges
Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges

MARKETING AND COMMS - Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC.

Enrich Not Exploit: The Business Case for Bold Commitments
Enrich Not Exploit: The Business Case for Bold Commitments

LEADERSHIP - On significant birthdays, it is traditional across much of the world to receive gifts, but somewhat characteristically, one of the world’s most altruistic brands is bucking that trend. Last month, on the eve of its 40th anniversary, The Body Shop launched its new CSR strategy, ‘Enrich not Exploit,’ setting out 14 targets for 2020 that assist vulnerable communities around the world, further reduce the environmental impact of the brand, and support The Body Shop in its aim to become the ‘World’s most ethical and sustainable global business.’

Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

MARKETING AND COMMS - Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

Vote to Allocate Part of €1M Global Change Award to Your Favorite Circular Textile Innovation
Vote to Allocate Part of €1M Global Change Award to Your Favorite Circular Textile Innovation

CHEMISTRY, MATERIALS & PACKAGING - According to the Environmental Protection Agency, the US alone generates an estimated 24 billion pounds of post-consumer textile waste (PCTW), which ends up in landfills each year — the equivalent of about 70 pounds of textiles per person.

Nestlé, Tesco, Unilever CEOs Among 'Champions 12.3,' Determined to Halve Global Food Waste
Nestlé, Tesco, Unilever CEOs Among 'Champions 12.3,' Determined to Halve Global Food Waste

WASTE NOT - On Wednesday at the World Economic Forum in Davos, 30 CEOs, government ministers, global institution executives, and civil society leaders announced the launch of the latest full-scale attack on global food waste: an all-sector collaboration aimed at increasing political and social momentum to achieve Target 12.3 of the UN Sustainable Development Goals (SDGs).

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Industry-Led Roundtable for Product Social Metrics Expanding Into Multi-Stakeholder Group
Industry-Led Roundtable for Product Social Metrics Expanding Into Multi-Stakeholder Group

NEW METRICS - The Roundtable for Product Social Metrics — a coalition of multinational consumer product companies aimed at developing a comprehensive, consistent methodology for businesses to measure the social impacts of products, launched in 2013 — announced Monday that it is now moving forward as a multi-stakeholder organization, opening its doors to interested companies, industry associations, NGOs, researchers and consultants to join the collaboration.

Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
Courageous Companies:  7 Corporate Sustainability Pioneers Shaking Things Up

PRODUCT, SERVICE & DESIGN INNOVATION - The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implemented innovative programs that lead to better social and environmental conditions. In some cases, a company is included here just because of some radical statement from the CEO. But, they are the kinds of statements and actions we need if we are to move past incremental improvements and achieve transformative change on our way to sustainability.

How the Good Work Movement Is Offering Security for Gig Economy Workers
How the Good Work Movement Is Offering Security for Gig Economy Workers

ORGANIZATIONAL CHANGE - Heard of the Good Work movement yet? If you haven’t, it’s probably because companies such as Uber and Airbnb get more press. The Good Work movement, founded by the National Domestic Workers Alliance in October, is a gathering of companies pledging to deliver the protections and benefits that gig companies such as Uber notoriously fail to offer.There’s a lot going on here, and the movement’s model is extremely important for the future of work. Here’s why.

COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal
COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal

NEW METRICS - The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. The announcement was made at the LPAA Business focus event hosted by Caring for Climate at COP21 in Paris.

CI, Starbucks Aiming to Make Coffee World's First Sustainably Sourced Agricultural Product
CI, Starbucks Aiming to Make Coffee World's First Sustainably Sourced Agricultural Product

COLLABORATION - Conservation International (CI), in partnership with Ceres and industry leaders such as Starbucks and Keurig Green Mountain, have announced a call to action to make coffee the first sustainably sourced agricultural product in the world. The Sustainable Coffee Challenge, launched last week at COP21 in Paris, comes as ministers gather to write a new climate agreement and as momentum builds for businesses to take direct action to combat climate change.

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55 Brands Are Protecting Forests with CanopyStyle
55 Brands Are Protecting Forests with CanopyStyle

SUPPLY CHAIN - Not-for-profit environmental organization Canopy has recruited big fashion brands in the fight to protect endangered forests since launching its CanopyStyle campaign in October 2013. Last week, the organization announced that Arcadia Group, C&A China, and Lindex joined the initiative and committed to ensuring their supply chains do not use ancient and endangered forests for fabrics such as rayon and viscose by 2017.

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