Stories About Brands Taking Stands

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IBM’s 2014 CSR Report Highlights City Resiliency, Public Health Efforts
IBM’s 2014 CSR Report Highlights City Resiliency, Public Health Efforts

CLEANTECH - The IBM Smarter Cities Challenge last year achieved concrete results in cities in Australia, Ireland, Mexico and the United States, according to the company’s 2014 Corporate Responsibility Report.This included improving infrastructure and its effectiveness, integrating municipally-owned solar energy into the existing power grid, planning for economic development and reversing neighborhood decline while increasing tax revenue.The report details how the company’s technology and talent are transforming governments, institutions, communities and the quality of life for people around the world.

Stakeholders Applaud Biggest U.S.' Carbon Emission-Reduction Measure in History
Stakeholders Applaud Biggest U.S.' Carbon Emission-Reduction Measure in History

BEHAVIOR CHANGE - Today, the U.S. Environmental Protection Agency (EPA) released the final version of its Clean Power Plan, the nation’s first-ever limits on carbon emissions from power plants — the single largest source of U.S. global warming pollution.

365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan

THE NEXT ECONOMY - In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s Clean Power Plan for existing power plants and encouraging the state’s “timely finalization” of state implementation plans to meet the new standards.The letter, organized by sustainability advocacy group Ceres, comes just days before the expected finalization of the rule aimed at reducing U.S. power plant carbon pollution by 30 percent by 2030.

Apple, Google, Walmart Among 13 U.S. Companies Pledging $140B for Climate Action
Apple, Google, Walmart Among 13 U.S. Companies Pledging $140B for Climate Action

COLLABORATION - Yesterday marked the launch of the American Business Act on Climate Pledge, uniting 13 of the largest U.S. companies in pledging a collective $140 billion of low-carbon investments in the global economy and over 1,600 MW of new renewable energy. The high-profile pledge is the latest indicator that the White House is succeeding in its effort to garner private-sector support for a substantive climate agreement at COP21.

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P&G Fabric Care Overhauling Packaging to Make 230M Bottles a Year from Recycled Plastic
P&G Fabric Care Overhauling Packaging to Make 230M Bottles a Year from Recycled Plastic

CHEMISTRY, MATERIALS & PACKAGING - Procter & Gamble (P&G) Fabric Care has announced a new initiative that will see 230 million bottles of flagship brands such as Ariel, Dash, Lenor and Unstopables made out of Post-Consumer Recyclate (PCR — aka recycled packaging). If laid out end-to-end, the 230 million bottles would stretch roughly the distance between the North and South Poles, the company says.

Trending: Major Brands Adopting Bold Anti-Smoking Stances
Trending: Major Brands Adopting Bold Anti-Smoking Stances

BEHAVIOR CHANGE - While a shift in consumer attitudes away from smoking has been mounting for decades, major brands are now stepping up to do their part to extinguish the unhealthy habit.First, CVS Health Corporation resigned from the U.S. Chamber of Commerce last week, after exposing the Chamber’s involvement in lobbying campaigns against anti-smoking laws. CVS says selling cigarettes is antithetical to its strategy to become a healthcare destination.

General Mills Commits to 100% Cage-Free Eggs in the U.S.
General Mills Commits to 100% Cage-Free Eggs in the U.S.

SUPPLY CHAIN - General Mills announced a major move toward cage-free eggs this week as part of an updated animal welfare policy that now extends throughout its global supply chain.The Minnesota-based food giant committed itself to 100 percent cage-free eggs for its U.S. operations, a move several other large companies also have taken recently. The company did not set a deadline but said it will work with its suppliers to determine a "reasonable timeline," given the disruption that bird flu has caused to the U.S. egg supply.

The Business Case for Zero Deforestation
The Business Case for Zero Deforestation

SUPPLY CHAIN - The recent announcement by McDonald's, which outlines its approach to combatting deforestation across its main commodity supply chains, is perhaps the most comprehensive environmental commitment of any major restaurant group. It sets an example for all global organisations in how they should be ensuring sustainability throughout their supply chains, and reflects how a Zero Deforestation agenda is becoming the new normal for international business.

Top Mexican Companies Will Abstain from Fishing Pacific Bluefin Tuna Until 2020
Top Mexican Companies Will Abstain from Fishing Pacific Bluefin Tuna Until 2020

BEHAVIOR CHANGE - Member companies of the Pacific Alliance for Sustainable Tuna, representing 93 percent of tuna production in Mexico, have announced they will refrain from fishing Pacific Bluefin tuna until 2020.

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Timberland and Smallholder Farmers Alliance: A Model for Driving Economic and Environmental Progress in Haiti
Timberland and Smallholder Farmers Alliance: A Model for Driving Economic and Environmental Progress in Haiti

PRESS RELEASE - With an estimated 1.5 percent tree cover remaining, Haiti is one of the most severely deforested countries in the world. In January 2010, an earthquake devastated the people of Haiti and illuminated the ongoing degradation of the country’s natural environment. While short-term relief efforts were essential, sustainable changes to restore tree cover and agricultural production remain critical for the future of Haiti. The Smallholder Farmers Alliance (SFA) is the culmination of a $1 million, five-year, innovative public/private partnership led by Timberland, delivering a long-term solution that empowers Haitians to play an active role in spurring economic development, improving agricultural practices, and supporting reforestation and environmental restoration.

Levi Strauss, Gap, Autodesk Join 24 Companies Supporting California's Sweeping Clean Energy Bill
Levi Strauss, Gap, Autodesk Join 24 Companies Supporting California's Sweeping Clean Energy Bill

CLEANTECH - Today, 24 companies with a substantial footprint in California, including Ben & Jerry’s, eBay, Gap, Levi Strauss, The North Face and Sungevity, announced their support for SB-350, the “Golden State’s Standard 50-50-50,” that sets new benchmarks for increasing renewable energy and energy efficiency, and decreasing petroleum use by 2030. Their support was communicated in a letter sent to the bill’s author, Senate President pro Tempore, Kevin de León.

In the Wake of Tragedy: Brands Come Together to Aid Nepal Earthquake Relief Effort
In the Wake of Tragedy: Brands Come Together to Aid Nepal Earthquake Relief Effort

COLLABORATION - The 7.8 magnitude Nepal earthquake that hit on April 25th has yielded a death toll of over 6,000, with thousands still reported missing. Villages throughout the country have been destroyed as well as a large portion of the capital Kathmandu. The Guardian reports that 90 percent of clinics and schools in some districts have become completely unusable. “There are still injured there who have not been treated. Whole villages are flattened. They need tents very badly,” Kempo Chimed Tsering, a local religious leader, told the Guardian.

Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom
Unilever Launches "Rince. Recycle. Reimagine." In Partnership With Keep America Beautiful and The Ad Council to Rally Americans to Clean Up Their Act in The Bathroom

PRESS RELEASE - Survey uncovers bathroom recycling gap in the United States: the majority of Americans know what items belong in the bin, yet less than half are always dropping them in PR Newswire – ENGLEWOOD CLIFFS, NJ (April 30, 2015) – With Earth Day celebrations behind us, Unilever is launching a new program, “Rinse. Recycle. Reimagine.” to remind Americans that when it comes to recycling in the bathroom, it should be Earth Day, every day. In a survey announced today, the new Unilever Bathroom Recycling Index found that while a majority of Americans are aware that empty bath and beauty bottles are recyclable, less than half (34%) report always bringing these items to the bin.

Unilever Throws Weight Behind Social Movements to Demand Climate Action, End Poverty
Unilever Throws Weight Behind Social Movements to Demand Climate Action, End Poverty

COLLABORATION - Today, Unilever announced plans to partner with leading mass social movements Global Citizen and Live Earth: Road to Paris, which respectively commit to activating consumers to demand climate action at COP21 and reducing extreme poverty by 2030.

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Bevy of Brands Partnering With NGOs to Fund Conservation During Earth Month
Bevy of Brands Partnering With NGOs to Fund Conservation During Earth Month

MARKETING AND COMMS - April is Earth Month, and brands are announcing programs to inspire participation in environmental activities and funding campaigns.

UN Refugee Agency Buys 10,000 of IKEA's Lightweight 'Better Shelters'
UN Refugee Agency Buys 10,000 of IKEA's Lightweight 'Better Shelters'

PRODUCT, SERVICE & DESIGN INNOVATION - IKEA has announced that its line of flat-pack refugee shelters are going into production after being tested among refugee families in Ethiopia, Iraq and Lebanon.The “Better Shelter” is a temporary shelter with an expected lifespan of three years — far longer than conventional refugee shelters, which last about six months. Delivered in flat packs, it is designed with special attention to transport volume, weight, price, safety, health and comfort, and it can be assembled on site without additional tools and equipment. It also has a solar panel and lamp to provide light during the dark hours.

Hershey and IOI Loders Croklaan Helping to Foster Gender Equality for Ghanaian Women in the Shea Industry
Hershey and IOI Loders Croklaan Helping to Foster Gender Equality for Ghanaian Women in the Shea Industry

PRESS RELEASE - New warehouses to provide 900 women access to higher market prices for their shea HERSHEY, Pa., Mar 25, 2015  -- The Hershey Company HSY, +0.99% announced today its partnership with IOI Loders Croklaan, a global shea butter supplier, to fund the construction of three warehouses in Northern Ghana that will impro

Sealed Air Highlights Innovations in Food Waste Management at Global Food Waste Summit
Sealed Air Highlights Innovations in Food Waste Management at Global Food Waste Summit

PRESS RELEASE - Charlotte, NC, March 13, 2015 - Sealed Air Corporation (NYSE: SEE) participated in the recent Global Food Safety Initiative’s (GFSI) conference in Kuala Lumpur, Malaysia, March 3-5. The 2015 conference, which welcomed experts and food service, retail, food and beverage manufacturers from more than 60 countries worldwide, chose the theme “Food Safety: A Shared Responsibility.”

Heineken, UNIDO Team Up to Drive Sustainability Efforts in Water-Scarce Developing Markets
Heineken, UNIDO Team Up to Drive Sustainability Efforts in Water-Scarce Developing Markets

SUPPLY CHAIN - Heineken last week announced plans to team up with The United Nations Industrial Development Organization (UNIDO) as part of a new sustainability initiative to support environmental and social growth movements in the developing world.

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Walmart.com Launches New Shop to Help Shoppers Find and Support Sustainability Leaders
Walmart.com Launches New Shop to Help Shoppers Find and Support Sustainability Leaders

PRODUCT, SERVICE & DESIGN INNOVATION - On Tuesday, Sustainable Brands joined a couple hundred Walmart team members and industry influencers at Walmart’s eCommerce headquarters in San Bruno, CA to learn about an important milestone on the journey shared by those attending. What drew these players together was a shared interest in helping shift the world toward a sustainable economy — and an awareness of the key role Walmart has, and is playing, in spurring this shift along.

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