PRODUCT, SERVICE & DESIGN INNOVATION -
By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative
Ramborn Cider Co. has set about reversing the loss of biodiversity in the region.
WASTE NOT -
Food waste handling presents itself as either a generator of deadly greenhouse gases — or a tool for immediate decarbonization of the food cycle, and an
increase in the adoption of regenerative agriculture practices.
BUSINESS CASE -
Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address its impact on the environment.
MARKETING AND COMMS -
Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation
and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.
MARKETING AND COMMS -
Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.
SUPPLY CHAIN -
As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests.
WALKING THE TALK -
With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.
MARKETING AND COMMS -
A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals.
THE NEXT ECONOMY -
It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and
center.
THE NEXT ECONOMY -
New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.
MARKETING AND COMMS -
Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.
COLLABORATION -
A systems mindset illustrates how we're better together, how we're all connected, how a rising tide lifts all boats. That shift in thinking became evident as we documented the City of Cincinnati’s work to transform itself into a sustainable, "Modern Metropolis."
WALKING THE TALK -
With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.
THE NEXT ECONOMY -
Addressing your company’s carbon footprint takes a comprehensive approach. Carbon offsets are a viable component of a larger strategy; and when procured smartly, can also help companies meet their other sustainability needs and goals.
MARKETING AND COMMS -
If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.
WALKING THE TALK -
Net Zero Now™ helps companies strengthen customer relationships, drive sales growth, improve their procurement strategy, and deliver the transformation that is required to address the climate emergency.
PRODUCT, SERVICE & DESIGN INNOVATION -
Label launches with 25K+ products endorsed by team of third-party sustainability certifiers. And Amazon’s new ‘Compact by Design’ certification aims to reduce carbon emissions through increased efficiency and better
packaging.
MARKETING AND COMMS -
New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.
FINANCE & INVESTMENT -
What is the responsibility of business? Fifty years on, it’s clear there’s more to the answer than you thought.
THE NEXT ECONOMY -
SBTi has released a new paper that lays the foundations for establishing credible, science-based net-zero targets for the corporate sector.