WALKING THE TALK -
The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world.
BEHAVIOR CHANGE -
Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.
THE NEXT ECONOMY -
The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated.
CLEANTECH -
Thanks to a unique, interdisciplinary approach to addressing ‘range anxiety’ due to limited battery life, the Israeli startup has reinvented the EV battery with a breakthrough that could finally leapfrog EVs into the mainstream.
PRODUCT, SERVICE & DESIGN INNOVATION -
Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.
THE NEXT ECONOMY -
To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.
MARKETING AND COMMS -
Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic
connections customers seek.
MARKETING AND COMMS -
For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.
THE NEXT ECONOMY -
The platform features items from over 100 high-street and high-end designers at up to 60% off. All items are considered new, but feature minor defects that would prevent brands from selling them in stores at full retail prices.
THE NEXT ECONOMY -
More and more ecommerce companies are considering how a circular approach, with the support of digital technology, can reduce their footprint and help consumers do the same.
BEHAVIOR CHANGE -
New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.
MARKETING AND COMMS -
This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.
BEHAVIOR CHANGE -
A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live.
THE NEXT ECONOMY -
The future of our cities is at stake, and it is our duty to find solutions that allow us to offer our users what they demand: more efficient and sustainable cities, at the service of people and not their cars.
THE NEXT ECONOMY -
Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.
THE NEXT ECONOMY -
In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.'
CHEMISTRY, MATERIALS & PACKAGING -
While not every company is equipped or positioned to follow its products through their entire lifecycle, there are a few ways companies can think about participating at individual or multiple points in the circular cycle.
MARKETING AND COMMS -
By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.
WASTE NOT -
Well, maybe not exactly ... But this week, the two food-delivery services detailed how they’re eliminating their operational impacts and continuing to engage consumers in climate-friendlier food practices.
REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE -
Since January, Bumble Bee has switched to using cardboard, instead of plastic film, to wrap all of its products. It’s just one machine, and one company; but
the impact is significant — the elimination of an estimated 23M pieces of plastic waste per year.