Stories About Consumer Insights

Found 439 stories. Page 14 of 22.

FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

BEHAVIOR CHANGE - Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products derived from the forest, the reality is no different.

How Companies Are Crossing the Chasm to Mainstream Sustainability
How Companies Are Crossing the Chasm to Mainstream Sustainability

MARKETING AND COMMS - Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent to which companies share their journey with consumers.

Making the Impossible Possible: Learning Authenticity for Conscious Leadership
Making the Impossible Possible: Learning Authenticity for Conscious Leadership

LEADERSHIP - Today’s companies are being tasked with the impossible: How can we make money for our shareholders, pay our employees well, and positively impact the environment and society as a whole? The purpose of a business used to be specifically to increase value for the shareholders. While this still clearly holds importance today, there is a growing pressure to expand this value to all stakeholders, and the perception of value is changing.

CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience
CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience

MARKETING AND COMMS - CVS Pharmacy is harnessing the power of design to further its mission of helping people on their path to better health. The retail division of CVS Health is introducing a new prescription management system for patients managing multiple medications in an effort to enhance patient safety.

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Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability

BEHAVIOR CHANGE - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 13th article in the series.

Study: More ‘Human’ Companies Outperform Business-As-Usual Competitors
Study: More ‘Human’ Companies Outperform Business-As-Usual Competitors

MARKETING AND COMMS - More evidence has emerged linking business performance with a company's purpose beyond profit.

AT&T’s Experiment with Sustainable Marketing Messages
AT&T’s Experiment with Sustainable Marketing Messages

MARKETING AND COMMS - As the increasing number of sustainability initiatives from some of today’s leading brands is demonstrating, the market for sustainable products and services is growing rapidly. The impact of a product or service on communities, on societies and on the environment is being given increasing consideration by today’s and tomorrow’s consumers. If that consideration can be converted into increased sales for sustainable products and services, it’s good news both for companies and for the planet. But what’s the best way to market sustainability benefits?

#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb
#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb

BEHAVIOR CHANGE - A new survey from The Climate Group and change agency Futerra has revealed that a majority of people globally are optimistic about our ability to address climate change, with 64 percent of global citizens believing that climate change can be addressed if action is taken now.

BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future
BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future

CHEMISTRY, MATERIALS & PACKAGING - Packaging has widely been recognized as a pathway to a sustainable future, but opinions around the critical actions needed to deliver circular outcomes in urban areas, particularly megacities (a metropolitan area with a total population over 10 million people), such as management of recycling, littering, waste and support for sustainable behavior and education, largely differ.

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Cone Communications Gives Companies a Lesson on How to Speak Gen Z
Cone Communications Gives Companies a Lesson on How to Speak Gen Z

MARKETING AND COMMS - Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to Cone Communcations' new report 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying U.S. teens ages 13-19, examined Gen Z’s aptitude and attitudes toward company involvement in social and environmental issues – and how willing they are to stand up for causes they care about.

3 Ways to Measure and Mobilize Corporate Culture to Scale Purpose, Profit
3 Ways to Measure and Mobilize Corporate Culture to Scale Purpose, Profit

ORGANIZATIONAL CHANGE - As Jack Welch, longtime CEO of General Electric, has said, “no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” It follows that businesses are actively competing to attract and retain top talent.

Trending: CVS, Nestlé Embrace Sustainable Packaging Practices
Trending: CVS, Nestlé Embrace Sustainable Packaging Practices

CHEMISTRY, MATERIALS & PACKAGING - The market for sustainable packaging is expected to reach $440.3 billion over the next decade and businesses that hop on the bandwagon early are expected to reap economic benefits as well as increased consumer satisfaction and a lower environmental footprint. Two industry giants are riding the wave of change with the help of the Sustainable Packaging Coalition and the roll out of new sustainable packaging initiatives.

Caring for the Earth Like Our Health Depends on It: J&J on the Evolution of Earthwards®
Caring for the Earth Like Our Health Depends on It: J&J on the Evolution of Earthwards®

CHEMISTRY, MATERIALS & PACKAGING - Johnson & Johnson is on a mission to improve the sustainability of its products by sourcing solutions from within the company through its Earthwards® program. In June, the program became 100 products strong; J&J’s aim is for the Earthwards® portfolio to represent 20 percent of its revenue by 2020. We spoke with Paulette Frank, J&J’s Worldwide VP of Environment, Health, Safety & Sustainability, to learn more about the internal and external benefits of designing in sustainability.

Millennials on Purpose: How 3 Young Professionals See 'Purpose' Changing the World
Millennials on Purpose: How 3 Young Professionals See 'Purpose' Changing the World

BUSINESS CASE - Winning the hearts and minds of the Millennial generation has been a dominating narrative for corporations over the past years. Surveys, reports and opinion pieces continue to analyze the ambitions and demands of this generation; but what would the world look like if businesses embodied Millennial values at the core of their organizations?

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New Research Sheds Light on Meaning of ‘Natural’ Food
New Research Sheds Light on Meaning of ‘Natural’ Food

MARKETING AND COMMS - The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut Nutrition, hopes to address the problem by shedding light on how consumers understand the term.

4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017

THE NEXT ECONOMY - Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time.

EY: In an Uncertain Global Economy, Communicating Purpose Is Key
EY: In an Uncertain Global Economy, Communicating Purpose Is Key

MARKETING AND COMMS - A majority of business leaders believe in the value of a strong corporate purpose and only a minority say their company’s main purpose is to maximize shareholder value says a new report by EY. Based on a survey of 1,470 global leaders representing companies across various industries in developed and emerging markets around the world, the report reveals that purpose, not profit, is the key to success amid a turbulent global economy.

Harris Poll: Consumers Split on Companies' Social Responsibility Motivations
Harris Poll: Consumers Split on Companies' Social Responsibility Motivations

WALKING THE TALK - Long gone are the days when acting in a socially responsible manner was optional. Consumers now demand it and expectations are shifting to include how companies can create social value for stakeholders across the value chain. The annual Harris Poll Reputation Quotient, which quantifies reputation ratings for the 100 most visible companies in the U.S., as perceived by the general public, provides a glimpse at how companies are stacking up in the changing corporate reputation landscape. In its latest study, U.S.

Don’t Put Vegetables in the Corner: A Q&A with Behavioral Science Researcher Linda Bacon
Don’t Put Vegetables in the Corner: A Q&A with Behavioral Science Researcher Linda Bacon

MARKETING AND COMMS - New research out of the London School of Economics should wake up many in the food industry. In a first-of-its-kind experiment, Linda Bacon – a graduate student in behavioral science and former Global Strategy Director at Mars, Incorporated – tested whether placing plant-based dishes in a separate vegetarian section on restaurant menus influenced ordering. The study’s findings have important implications for how the food industry might move more people to eat healthier and more sustainably, and may just change how we talk about plant-based foods.

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The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach

MARKETING AND COMMS - Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduct (and even think about) their businesses.

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