Stories About Consumer Insights

Found 440 stories. Page 15 of 22.

The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach

MARKETING AND COMMS - Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduct (and even think about) their businesses.

Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50
Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50

PRESS RELEASE - In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index.  

Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

BEHAVIOR CHANGE - In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.

Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?

MARKETING AND COMMS - SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question with a group of curious, passionate sustainability professionals. Using BBMG’s methodology, we all became designers for a few short hours to develop programs and promotions that would authentically connect with the brand’s consumers and enable both to live their purpose.

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Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

PRESS RELEASE - 80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections  

New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues
New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues

MARKETING AND COMMS - A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibility, as well as if and how companies should stand up for social injustices.

Report: Employees Want CEOs to Take Public Stand on Environmental Issues
Report: Employees Want CEOs to Take Public Stand on Environmental Issues

ORGANIZATIONAL CHANGE - New research by global research consultancy Povaddo LLC has revealed that 65 percent of employees want their CEO to publicly take a stand on environmental and social issues.

IBM And US Chamber Foundation Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation
IBM And US Chamber Foundation Issue New Report on Impact of Corporate Social Responsibility on Public Sentiment, Brand Reputation

PRESS RELEASE - The U.S. Chamber Foundation’s Corporate Citizenship Center and IBM have issued a new report that explores how efforts by businesses to be a positive force in communities – commonly referred to as corporate social responsibility (CSR) – influences public perception of those companies. The report, titled, “The CSR Effect: Social Media Sentiment and the Impact on Brands,” examines the connection between companies that promote their corporate citizenship work and the resulting impact on public sentiment.

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People are donating more, but they’re still throwing away a sh!rt ton
People are donating more, but they’re still throwing away a sh!rt ton

PRESS RELEASE - Savers’ State of Reuse Report examines the impact of reuse

New Study Cites Sustainability as Top Priority for Millennial Workforce
New Study Cites Sustainability as Top Priority for Millennial Workforce

THE NEXT ECONOMY - At this stage in the game, a company’s performance in regards to environmental, social and governance (ESG) issues strongly influences its value in the eyes of investors. But such matters are increasingly becoming important considerations for the millennial workforce too.

Unchecked Consumption Is the Elephant in the Boardroom
Unchecked Consumption Is the Elephant in the Boardroom

BEHAVIOR CHANGE - Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to the rapid industrialization of developing countries including China, Brazil and India, 3 billion people are projected to join the global middle class in the next 15 years alone. These demographic shifts represent both a human development victory and an enormous business opportunity for those companies positioning to meet the needs of added consumers.

Three Years Later, J&J Care to Recycle Campaign Is Paying Off
Three Years Later, J&J Care to Recycle Campaign Is Paying Off

WASTE NOT - For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson & Johnson (J&J), 34 percent of regular recyclers admit that bathroom recycling has never even occurred to them.

The Science of Transformational Leadership, Part 3: Call to Imagine
The Science of Transformational Leadership, Part 3: Call to Imagine

LEADERSHIP - Some leaders make change look easy. While most people strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? Believe it or not, a breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, the following four-step engagement sequence:

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WWF: Sustainability Standards Unlock New Market Opportunities, Accelerate SDGs
WWF: Sustainability Standards Unlock New Market Opportunities, Accelerate SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - Changing consumer attitudes and the reality of climate change have shifted the conversation about the business case for sustainability. For more and more companies, embedding sustainable business practices into operations, business models and missions is no longer optional — it is now imperative in order to remain competitive.

Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 

BEHAVIOR CHANGE - Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take the risk of alienating a big part of your audience? But our story is changing – along with the American mindset. That’s why we’re excited to bring you this year’s Energy Pulse™ free special report based on a brand-new poll of more than 2,000 Americans.

Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?

BEHAVIOR CHANGE - Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about the availability of fresh water, the idea of scarcity hit home this fall in an unprecedented way: We endured our most severe drought in nearly ten years, setting the stage for a massive wildfire that ripped through the tourist town of Gatlinburg and killed at least 14 people.

For Conscious Customers, Every Day Is Election Day
For Conscious Customers, Every Day Is Election Day

LEADERSHIP - In the aftermath of the U.S. presidential election, the Facebook pages of most people who care about sustainability read like a grief or suicide support group. Amidst the weeping and gnashing of teeth, there is a sense of everyone looking forward to the next election in two or four years. While I understand the sentiment, it is important to remember that election cycles are always at the whim of a small group of swing voters, whereas every person who cares about sustainability and social justice has a chance to vote many times every single day and that vote might ultimately have as much, or even more impact on the future (and present) as elections do.

A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling

MARKETING AND COMMS - There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form storytelling is becoming increasingly powerful in its ability to communicate story in a way that can enhance brand value, relate purpose to consumers and act as a ‘social insurance policy.’

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One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

MARKETING AND COMMS - Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases.

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