Stories About Consumer Insights

Found 439 stories. Page 16 of 22.

The Future of Work and Employee Engagement Through the Lens of Millennials
The Future of Work and Employee Engagement Through the Lens of Millennials

ORGANIZATIONAL CHANGE - “What comes to mind when you think of millennials in the workplace?” Bethan Harris, strategist and collaborator at Collectively and the League of Intrapreneurs (LI), asked during her Tuesday afternoon session at SB’16 Copenhagen.

How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers
How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers

MARKETING AND COMMS - Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The purpose-centric data surveyed 13,000 consumers in 13 countries about their interaction with their favorite brands.

How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour

BEHAVIOR CHANGE - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.

Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations
Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations

MARKETING AND COMMS - “The sustainability movement has been slowly gaining momentum, but I think we would all agree that it isn’t moving fast enough and the world we live in can’t afford for us to continue moving at the current pace.”

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Discerning Taste: Sustainability Reporting for Evolving Audiences
Discerning Taste: Sustainability Reporting for Evolving Audiences

PRESS RELEASE -   Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. For sustainability professionals, catering to this growing and diverse audience can be challenging.

More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy
More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy

CLEANTECH - As Americans count down to Election Day, more than three-quarters (78 percent) believe the winner of the presidential race should prioritize the faster adoption of renewable energy, according to the seventh annual Sense & Sustainability® Study released by G&S Business Communications (G&S). The G&S Sense & Sustainability Study was conducted online by Harris Poll in August 2016 among 2,007 U.S. adults.

How Framing Sustainability as Strength Can Help Win Male Audiences
How Framing Sustainability as Strength Can Help Win Male Audiences

MARKETING AND COMMS - Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainable consumption to personality differences between the sexes, the new study proposes that it may also stem partially from a prevalent association between "green" behavior and femininity, and a corresponding stereotype — held by both men and women — that sustainable consumers are more feminine.

Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.
Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.

PRODUCT, SERVICE & DESIGN INNOVATION - A new study released by mobile marketplace OfferUp has found that many Americans are increasingly drowning in things they no longer need or want, yet – strangely enough - there is a widespread struggle to meet household expenses on time every month.

Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing

COLLABORATION - At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable commodities further into the mainstream.

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Trending: Consumers Want Fewer Phones, More E-Waste Recycling
Trending: Consumers Want Fewer Phones, More E-Waste Recycling

PRODUCT, SERVICE & DESIGN INNOVATION - Each year, a new wave of computers, smartphones and accessories spill onto the market with smaller components made from increasingly complex materials. Even as awareness of e-waste has grown and the circular economy has begun to spread its wings, progress is being undermined by a disposable culture in the tech industry.

Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice

BEHAVIOR CHANGE - One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, yet the gap between desire and daily behavior remains a major obstacle to progress. I believe that we have been focused on getting people to do the right thing, when a more fruitful path would be to make doing the right thing the default choice.

TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same

CHEMISTRY, MATERIALS & PACKAGING - Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak.

Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste

WASTE NOT - In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused behavior change campaign; Frugalpac launched a new hot beverage cup that is made from recycled paper and can be recycled in any normal paper or cardboard facility; and egg processing plant Just Egg found a way to redirect its eggshell waste.

Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand

PRESS RELEASE -     Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood     

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Forget Saving the Date, These Smarter Labels Will Save the Food
Forget Saving the Date, These Smarter Labels Will Save the Food

WASTE NOT - Confusion around food labels and expiry dates results in millions of tons of food waste each year, estimated to cost consumers $29 billion in the United States (US) and nearly £0.6 billion in the United Kingdom (UK). While many people throw away food because they perceive a safety risk, most date labels are not designed to indicate safety. Rather, “sell by” dates provide instructions for retail staff, “best before” refers to quality, and “use by” is related to safety.

Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

BEHAVIOR CHANGE - The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.

Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism

BEHAVIOR CHANGE - Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Quindazzi of BBMG; and Marlin Miller, COO of Care2.

Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

LEADERSHIP - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent
A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent

ORGANIZATIONAL CHANGE - In our previous post, on supporting your CEO, we discussed some tactics sustainability change agents can employ to help shape their CEO’s decision making on sustainability. We were also curious to know what these CEOs thought about the personal characteristics of effective change agents. One theme that emerged from our conversations with over 100 CEOs, board members, and sustainability executives from a range of global companies was knowing how to challenge your CEO while keeping your passion in check.

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Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions
Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions

LEADERSHIP - It’s no secret that your CEO’s level of commitment to sustainability can have a huge impact on your organization’s sustainability journey. That’s why we decided to speak with over 100 CEOs, board members, and sustainability executives from a range of global companies, to try to understand the factors that influence CEO leadership and decision making around sustainability — and how corporate sustainability change agents can help support that process. Here are a few of the interesting things we learned:

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