LEADERSHIP -
In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.
BEHAVIOR CHANGE -
Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the
growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER -
We believe that the solution to stopping plastic waste is understanding that the material is too valuable to be lost in landfills. We can change what is
traditionally considered waste and transform it into a valuable, sustainable resource through advanced recycling.
PRODUCT, SERVICE & DESIGN INNOVATION -
The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research?
BEHAVIOR CHANGE -
While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy to decarbonize urban mobility.
MARKETING AND COMMS -
Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay
attention.
PRODUCT, SERVICE & DESIGN INNOVATION -
Brands have a powerful voice and field of influence; by leading by example on digital packaging innovation, they can not only reduce their impact on the environment, but be heroes of change and inspire others to take positive action, as well.
LEADERSHIP -
At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.
BEHAVIOR CHANGE -
While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions.
BEHAVIOR CHANGE -
'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis.
MARKETING AND COMMS -
On the final day of SB’21 San Diego, a diverse array of keynote speakers
explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.
MARKETING AND COMMS -
Given the pandemic pause, it’s hard to say whether these labels will sway
decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions.
WALKING THE TALK -
Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both impacted, but also provided opportunities for, progress on sustainability.
WALKING THE TALK -
In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understanding and action pose their own threat.
PRODUCT, SERVICE & DESIGN INNOVATION -
Entrepreneur and author Marci Zaroff coined the term ‘eco-fashion’ back in the mid-‘90s. Here, we discuss why sustainable fashion has taken so long to have its
‘moment’ and how regenerative ag could heal the planet along with the damaging textile industry.
ORGANIZATIONAL CHANGE -
Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to
know our own Gender Stories is the first step.
COLLABORATION -
To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?
MARKETING AND COMMS -
A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the brand’s many attributes generated a significant increase in consumer preference.
MARKETING AND COMMS -
Signed by Fairtrade producers in Africa, Asia, Latin America and the Caribbean, the letter warns governments of developed nations that their lack of climate action is threatening farmers' livelihoods and global food supplies.
WALKING THE TALK -
Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.