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Sustainable Brands: Americans Want Brands to Help Them Live The Good Life
Sustainable Brands: Americans Want Brands to Help Them Live The Good Life

PRESS RELEASE - 80% of consumers are loyal to businesses that help them live The Good Life SAN FRANCISCO, Dec 12, 2017 –  Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive new report, Enabling the Good Life.

Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line
Unilever Brings Sustainable Beauty to the Masses with Love Beauty and Planet Line

PRODUCT, SERVICE & DESIGN INNOVATION - Just one month after the launch of its new natural personal care product line ApotheCARE Essentials, Unilever has rolled out yet another responsible beauty brand: Love Beauty and Planet. And it’s kind of a big deal — unlike ApotheCARE Essentials, which has a limited distribution, LBP is being launched on a large scale.

The Future of Brand Impact and How It’s Measured
The Future of Brand Impact and How It’s Measured

NEW METRICS - The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes.

How Organic Underwear Can Help Save the World
How Organic Underwear Can Help Save the World

PRODUCT, SERVICE & DESIGN INNOVATION - In an era where brands are becoming increasingly socially conscious to keep up with societal trends, Marc Skid is no exception. The recently launched online underwear retailer is using the finest, sustainably grown materials to provide its customers both a high-quality product and an opportunity to donate to feed, cure and save the world.

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Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People

WALKING THE TALK - With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.

The Current State and Evolution of Corporate Sustainability Assessment Organizations
The Current State and Evolution of Corporate Sustainability Assessment Organizations

MARKETING AND COMMS - CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies.

Earning Trust Through Transparency
Earning Trust Through Transparency

LEADERSHIP - Trust. It can sound a lot like a buzzword or business jargon, a word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Trust Barometer, only about half of the general population trusts business, government, media and nongovernmental organizations to do the right thing. Trust in business fell to 52 percent, and CEO credibility also fell globally.

Unilever, L’Oréal Raise the Bar on Corporate Climate Action, Topping CDP's A-List
Unilever, L’Oréal Raise the Bar on Corporate Climate Action, Topping CDP's A-List

WALKING THE TALK - Global environmental disclosure platform CDP has released the results of its annual tracker of how the largest, most environmentally impactful companies are responding to climate change.

What Difference Can Consumers Really Make to Improve Sustainability in Fashion?
What Difference Can Consumers Really Make to Improve Sustainability in Fashion?

BEHAVIOR CHANGE - “This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but nothing seems to change! What can we do?” Lady, we hear you! This is exactly why we formed the True Fashion Collective. We want to bridge the gap between niche sustainable fashion enthusiasts and mainstream audiences because we too fear the urgency around this topic is fading.

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Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership

MARKETING AND COMMS - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?

FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

BEHAVIOR CHANGE - Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products derived from the forest, the reality is no different.

How Companies Are Crossing the Chasm to Mainstream Sustainability
How Companies Are Crossing the Chasm to Mainstream Sustainability

MARKETING AND COMMS - Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent to which companies share their journey with consumers.

Making the Impossible Possible: Learning Authenticity for Conscious Leadership
Making the Impossible Possible: Learning Authenticity for Conscious Leadership

LEADERSHIP - Today’s companies are being tasked with the impossible: How can we make money for our shareholders, pay our employees well, and positively impact the environment and society as a whole? The purpose of a business used to be specifically to increase value for the shareholders. While this still clearly holds importance today, there is a growing pressure to expand this value to all stakeholders, and the perception of value is changing.

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CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience
CVS Harnesses the Power of Design to Improve Health Outcomes, Consumer Experience

MARKETING AND COMMS - CVS Pharmacy is harnessing the power of design to further its mission of helping people on their path to better health. The retail division of CVS Health is introducing a new prescription management system for patients managing multiple medications in an effort to enhance patient safety.

Unilever: Consumer Behavior Remains the Elusive Key to Sustainability
Unilever: Consumer Behavior Remains the Elusive Key to Sustainability

BEHAVIOR CHANGE - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 13th article in the series.

Study: More ‘Human’ Companies Outperform Business-As-Usual Competitors
Study: More ‘Human’ Companies Outperform Business-As-Usual Competitors

MARKETING AND COMMS - More evidence has emerged linking business performance with a company's purpose beyond profit.

AT&T’s Experiment with Sustainable Marketing Messages
AT&T’s Experiment with Sustainable Marketing Messages

MARKETING AND COMMS - As the increasing number of sustainability initiatives from some of today’s leading brands is demonstrating, the market for sustainable products and services is growing rapidly. The impact of a product or service on communities, on societies and on the environment is being given increasing consideration by today’s and tomorrow’s consumers. If that consideration can be converted into increased sales for sustainable products and services, it’s good news both for companies and for the planet. But what’s the best way to market sustainability benefits?

#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb
#ClimateOptimist Campaign Gears Up to Kick Climate Fatalism to the Curb

BEHAVIOR CHANGE - A new survey from The Climate Group and change agency Futerra has revealed that a majority of people globally are optimistic about our ability to address climate change, with 64 percent of global citizens believing that climate change can be addressed if action is taken now.

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BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future
BillerudKorsnäs: Megacity Dwellers See Packaging as Crucial Solution for Sustainable Future

CHEMISTRY, MATERIALS & PACKAGING - Packaging has widely been recognized as a pathway to a sustainable future, but opinions around the critical actions needed to deliver circular outcomes in urban areas, particularly megacities (a metropolitan area with a total population over 10 million people), such as management of recycling, littering, waste and support for sustainable behavior and education, largely differ.

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