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How Understanding Your Products' Social Footprints Helps Create Business Value
How Understanding Your Products' Social Footprints Helps Create Business Value

NEW METRICS - Recent significant advances in both sustainability assessment and societal awareness have resulted in businesses placing growing importance on full product value chain transparency. This relates to the need to investigate social impacts throughout products’ values chains and make them visible. Understanding and addressing social impacts has become an increasingly important value driver for frontrunner companies in the sustainability arena.

Datacoup Lets Users Unlock the Value of Their Personal Data for Cash, Insights
Datacoup Lets Users Unlock the Value of Their Personal Data for Cash, Insights

PRODUCT, SERVICE & DESIGN INNOVATION - Datacoup, “The World’s First Personal Data Marketplace,” launched Thursday, providing a platform for individuals to aggregate, analyze and sell their own personal data. After a successful beta period with over 1,200 active users testing new site features and receiving money for their data, the service is primed to welcome 10,000+ individuals on its waiting list, as well as the general public, to its platform.

New Survey Shows Gravity of a Growing, Global Parental Concern: Kids aren’t spending enough time in nature
New Survey Shows Gravity of a Growing, Global Parental Concern: Kids aren’t spending enough time in nature

PRESS RELEASE - ARLINGTON, Va. (April 9, 2014) – The Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature. The survey, funded by Disney, included parents of children between the ages of three and 18 in the U.S., Brazil, China, France and Hong Kong and revealed the following: Sixty-five percent (65%) of U.S. parents see it as a “very serious” problem that kids are not spending more time outdoors. According to the survey, this is equal to their concerns about bullying, the quality of education and obesity. Of the other places surveyed, only parents in Brazil and Hong Kong share this concern.

Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus
Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus

ORGANIZATIONAL CHANGE - Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth compellingly demonstrates why HR leaders are uniquely well-positioned to aid in sustainability efforts and why they need to be included in any brand’s successful transition to embedded sustainability. Here are a few of Savitz’s reasons why:

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Driving Sustainability: Lessons from Public Health
Driving Sustainability: Lessons from Public Health

BEHAVIOR CHANGE - Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginning to realise, upstream improvements are relatively easy to make compared with the herculean task of shifting consumer behaviours downstream. While the sustainability community is just beginning to get to grips with the gravity of this challenge, our colleagues in public health have been wrestling with it for decades. Great progress has been made, but hard lessons have been learned — costly, time-consuming lessons that we can all learn from.

With New Worker-Engagement Technologies, 18 Million Is Just the Beginning
With New Worker-Engagement Technologies, 18 Million Is Just the Beginning

SUPPLY CHAIN - It has the potential to benefit 173 million workers in global supply chains and provide livelihood benefits or savings of US $30 billion annually, according to Vodafone and Accenture.What is the ‘it’? It’s a series of six disruptive opportunities for mobile to enhance the lives of workers in global supply chains. Details are laid out in their report, Connected Worker: How mobile technology can improve working life in emerging economies, with corresponding reach, benefits and business case for each of the six:

How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits
How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits

ORGANIZATIONAL CHANGE - Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits.

Beer Store Recycles More Packaging Than It Sells, Saves Ontarians $40M
Beer Store Recycles More Packaging Than It Sells, Saves Ontarians $40M

CHEMISTRY, MATERIALS & PACKAGING - The Beer Store, a privately owned chain of retail outlets selling beer and other malt beverages across Ontario, Canada has announced that it has saved the province $40 million in the last year, thanks to its bottle recycling system and the cooperation of many Ontarians.

Embracing Conscious Consumerism Helping Brands Win Loyalty
Embracing Conscious Consumerism Helping Brands Win Loyalty

MARKETING AND COMMS - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

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25% of Small UK Businesses Prioritizing Sustainability in 2014
25% of Small UK Businesses Prioritizing Sustainability in 2014

ORGANIZATIONAL CHANGE - One in four small and medium-sized businesses (SMEs) in the UK consider sustainability one of their highest concerns for the coming year, according to a new survey by Lloyds Bank Commercial Banking (LBCB).While sustainability is becoming an integral part of the business landscape, it has traditionally been much more difficult for smaller firms, who may lack the resources to make changes to company administration practices, LBCB says.Encouragingly, the survey found that three out of ten SMEs plan to invest more in sustainable business practices over the next five years, although another 42 percent said that spending on sustainability is likely to remain flat.

Entrepreneurs Hoping to Fix Food System by Taking the “Ick!” Out of Cricket
Entrepreneurs Hoping to Fix Food System by Taking the “Ick!” Out of Cricket

PRODUCT, SERVICE & DESIGN INNOVATION - Earlier this year, the United Nations released a report on incorporating insects into the diet as a means of increasing nutrition in developing nations and reducing the carbon footprint of the food production industry. While many might have taken this report as a bit of a novelty, it has captured the imagination of several mindful entrepreneurs set to change the way we eat.

Consumers Worldwide Think Business Should Solve Environmental Problems
Consumers Worldwide Think Business Should Solve Environmental Problems

MARKETING AND COMMS - Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses.

Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

MARKETING AND COMMS - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

MARKETING AND COMMS - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

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Americans Would Rather Remain Unemployed Than Work for Companies with Bad Reputations
Americans Would Rather Remain Unemployed Than Work for Companies with Bad Reputations

ORGANIZATIONAL CHANGE - A majority of Americans (69 percent) would not take a job with a company that had a bad reputation, even if they were unemployed, according to an annual corporate reputation survey released by Corporate Responsibility (CR) magazine and Allegis Group Services. This is a six percent decrease from 2012.CR says it polled more than 1,000 employed and unemployed Americans to gain insights into how both corporate reputation and transparency can impact job decisions.More than half (62 percent) of those currently employed said they would take a job with a company that had a bad reputation if they were offered more money. This number has increased by four percent year-over-year, the magazine says.

SHFT and BBMG Join Forces to Create Branded Content Offering
SHFT and BBMG Join Forces to Create Branded Content Offering

PRODUCT, SERVICE & DESIGN INNOVATION - BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a powerful new approach to developing and delivering original branded content designed to disrupt and delight. The new initiative launches with an impressive roster of clients, including Sprint and Recyclebank.

Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts

BEHAVIOR CHANGE - The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national economics, social mores, political and religious beliefs and fear.Clients are always asking us to develop “education” campaigns to change attitudes or behaviors, thinking (logically) that if people only understood the facts, they’d change their behavior.

Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance

MARKETING AND COMMS - For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT company was joined at the top in a four-way tie with fellow SB member The Walt Disney Company, Google and SB ’13 sponsor BMW.

2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption
2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption

PRODUCT, SERVICE & DESIGN INNOVATION - A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Aspirational Consumer Index, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%). The study draws from telephone and in-person surveys of 21,492 consumers across 21 international markets conducted in April 2013.

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New Report Highlights Seven Headlines of Latest Behaviour Change Research
New Report Highlights Seven Headlines of Latest Behaviour Change Research

BEHAVIOR CHANGE - New research released last week explores the latest views of leaders in the study of encouraging more conscious and responsible behaviour. The Motivating Millions research, conducted by UK behaviour change consultancy Corporate Culture, was carried out online between March and May of this year. A quick distillation of the research reveals seven themes:

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