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New Study Cites Sustainability as Top Priority for Millennial Workforce
New Study Cites Sustainability as Top Priority for Millennial Workforce

THE NEXT ECONOMY - At this stage in the game, a company’s performance in regards to environmental, social and governance (ESG) issues strongly influences its value in the eyes of investors. But such matters are increasingly becoming important considerations for the millennial workforce too.

Unchecked Consumption Is the Elephant in the Boardroom
Unchecked Consumption Is the Elephant in the Boardroom

BEHAVIOR CHANGE - Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to the rapid industrialization of developing countries including China, Brazil and India, 3 billion people are projected to join the global middle class in the next 15 years alone. These demographic shifts represent both a human development victory and an enormous business opportunity for those companies positioning to meet the needs of added consumers.

Three Years Later, J&J Care to Recycle Campaign Is Paying Off
Three Years Later, J&J Care to Recycle Campaign Is Paying Off

WASTE NOT - For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson & Johnson (J&J), 34 percent of regular recyclers admit that bathroom recycling has never even occurred to them.

The Science of Transformational Leadership, Part 3: Call to Imagine
The Science of Transformational Leadership, Part 3: Call to Imagine

LEADERSHIP - Some leaders make change look easy. While most people strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? Believe it or not, a breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, the following four-step engagement sequence:

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WWF: Sustainability Standards Unlock New Market Opportunities, Accelerate SDGs
WWF: Sustainability Standards Unlock New Market Opportunities, Accelerate SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - Changing consumer attitudes and the reality of climate change have shifted the conversation about the business case for sustainability. For more and more companies, embedding sustainable business practices into operations, business models and missions is no longer optional — it is now imperative in order to remain competitive.

Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 

BEHAVIOR CHANGE - Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take the risk of alienating a big part of your audience? But our story is changing – along with the American mindset. That’s why we’re excited to bring you this year’s Energy Pulse™ free special report based on a brand-new poll of more than 2,000 Americans.

Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?

BEHAVIOR CHANGE - Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about the availability of fresh water, the idea of scarcity hit home this fall in an unprecedented way: We endured our most severe drought in nearly ten years, setting the stage for a massive wildfire that ripped through the tourist town of Gatlinburg and killed at least 14 people.

For Conscious Customers, Every Day Is Election Day
For Conscious Customers, Every Day Is Election Day

LEADERSHIP - In the aftermath of the U.S. presidential election, the Facebook pages of most people who care about sustainability read like a grief or suicide support group. Amidst the weeping and gnashing of teeth, there is a sense of everyone looking forward to the next election in two or four years. While I understand the sentiment, it is important to remember that election cycles are always at the whim of a small group of swing voters, whereas every person who cares about sustainability and social justice has a chance to vote many times every single day and that vote might ultimately have as much, or even more impact on the future (and present) as elections do.

A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling
A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling

MARKETING AND COMMS - There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form storytelling is becoming increasingly powerful in its ability to communicate story in a way that can enhance brand value, relate purpose to consumers and act as a ‘social insurance policy.’

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One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

MARKETING AND COMMS - Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases.

3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company
3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company

ORGANIZATIONAL CHANGE - Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64 percent) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study. The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent (that’s a business case if we ever heard one).

The Future of Work and Employee Engagement Through the Lens of Millennials
The Future of Work and Employee Engagement Through the Lens of Millennials

ORGANIZATIONAL CHANGE - “What comes to mind when you think of millennials in the workplace?” Bethan Harris, strategist and collaborator at Collectively and the League of Intrapreneurs (LI), asked during her Tuesday afternoon session at SB’16 Copenhagen.

How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers
How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers

MARKETING AND COMMS - Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The purpose-centric data surveyed 13,000 consumers in 13 countries about their interaction with their favorite brands.

How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour

BEHAVIOR CHANGE - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.

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Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations
Forget Inspiration: Successful Movement-Making Requires Appealing to Consumers’ Aspirations

MARKETING AND COMMS - “The sustainability movement has been slowly gaining momentum, but I think we would all agree that it isn’t moving fast enough and the world we live in can’t afford for us to continue moving at the current pace.”

Discerning Taste: Sustainability Reporting for Evolving Audiences
Discerning Taste: Sustainability Reporting for Evolving Audiences

PRESS RELEASE -   Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. For sustainability professionals, catering to this growing and diverse audience can be challenging.

More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy
More Than 3/4 of Americans Say Next President Should Speed Up Adoption of Renewable Energy

CLEANTECH - As Americans count down to Election Day, more than three-quarters (78 percent) believe the winner of the presidential race should prioritize the faster adoption of renewable energy, according to the seventh annual Sense & Sustainability® Study released by G&S Business Communications (G&S). The G&S Sense & Sustainability Study was conducted online by Harris Poll in August 2016 among 2,007 U.S. adults.

How Framing Sustainability as Strength Can Help Win Male Audiences
How Framing Sustainability as Strength Can Help Win Male Audiences

MARKETING AND COMMS - Are traditional gender norms of “manliness” slowing the advancement of the sustainable economy? Turns out, they might, according to new research in the Journal of Consumer Research. But while prior research attributes this gender gap in sustainable consumption to personality differences between the sexes, the new study proposes that it may also stem partially from a prevalent association between "green" behavior and femininity, and a corresponding stereotype — held by both men and women — that sustainable consumers are more feminine.

Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.
Too Much Stuff, Not Enough Money Among Unrelated Factors Causing Stress in U.S.

PRODUCT, SERVICE & DESIGN INNOVATION - A new study released by mobile marketplace OfferUp has found that many Americans are increasingly drowning in things they no longer need or want, yet – strangely enough - there is a widespread struggle to meet household expenses on time every month.

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Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing

COLLABORATION - At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable commodities further into the mainstream.

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