Stories About Consumer Insights

Found 439 stories. Page 22 of 22.

How a Towel Rail Changed a Village
How a Towel Rail Changed a Village

BEHAVIOR CHANGE - I was asked recently about my favourite behaviour change stories in the energy space. I didn’t have to think long: my favourite is the one about the £200-a-year towel rail. Yep, you heard that right: a towel rail.

Conscious Leadership Reminds Us: We Are All the Same
Conscious Leadership Reminds Us: We Are All the Same

LEADERSHIP - Last year, aspiring artist Jonathan Harris visited Bhutan to learn about why this country is so imbued with happiness. Bhutan is noted for measuring its Gross Happiness Product, rather than what we do in western cultures, which is to measure our Gross National Product. This model cares more about social and spiritual well-being than financial well-being. Jonathan's project, Balloons for Bhutan, documents his effort to capture “a portrait of happiness in the last Himalayan kingdom.”

Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream

BEHAVIOR CHANGE - Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the debate — in terms of both language and relevant benefits. I believe mass-market and well-loved brands are best placed to drive and accomplish this critical shift.So do we just need to leverage brands to make people care about the environment?

New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers

MARKETING AND COMMS - The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.

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The Power of Peer Influence on Consumer Habits
The Power of Peer Influence on Consumer Habits

BEHAVIOR CHANGE - When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. This applies to everything from musical tastes of teenagers to brand selections among consumers to farmers in India.This power of peer influence is brought home by a study, funded by Microsoft, to determine the most effective ways for transmitting life-saving information about innovative agricultural techniques to farmers in developing communities.

Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?
Will Millennials Drive the Shift from a Consumption-Based to a Values-Based Economy?

BEHAVIOR CHANGE - One of the most frequently discussed topics in the sustainability industry is sustainable consumption. How can we shift people away from frequently buying new “things” and toward re-use and alternatives to ownership such as borrowing or swapping?

WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'
WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'

MARKETING AND COMMS - The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable energy in their total electricity consumption, with wind power representing the largest share. The announcement says a cradle-to-gate approach was adopted, which means the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate.

Lego Thinking: Key to Futureproofing Your Brand?
Lego Thinking: Key to Futureproofing Your Brand?

PRODUCT, SERVICE & DESIGN INNOVATION - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.

Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So

PRODUCT, SERVICE & DESIGN INNOVATION - For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction.

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The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable

BEHAVIOR CHANGE - Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not.

How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation

BEHAVIOR CHANGE - For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list.

Futerra Launches Behavior Change Tactics That You Must Try at Home
Futerra Launches Behavior Change Tactics That You Must Try at Home

BEHAVIOR CHANGE - At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article comes with a health warning: The psychology and neuroscience of behaviour change is powerful stuff.

Report: CSR No Longer Optional, Now a Reputational Imperative
Report: CSR No Longer Optional, Now a Reputational Imperative

MARKETING AND COMMS - Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study.

Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change
Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change

PRESS RELEASE - SAN FRANCISCO, California, May 8, 2013 – Sustainable Brands® announced today that the Emerging Economies Consumer Behavior Change Project will launch at the Sustainable Brands Rio conference in Brazil.

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Collaborative Consumption and the Sharing Economy in Developing Markets
Collaborative Consumption and the Sharing Economy in Developing Markets

BEHAVIOR CHANGE - This is an edited excerpt from Pablo Barros' upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013.

Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs
Report: Most Mid-Sized Companies Wish To Implement or Improve CSR Programs

ORGANIZATIONAL CHANGE - Two out of three mid-sized companies are looking either to enhance or establish corporate social responsibility programs, according to a recent report by non-profit Business4Better (B4B).

Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

WASTE NOT - Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging.

How Preventing Household Waste Can Be Fun and Profitable
How Preventing Household Waste Can Be Fun and Profitable

WASTE NOT - Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.

Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends

PRODUCT, SERVICE & DESIGN INNOVATION - Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases.

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