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Trending: Consumers Want Fewer Phones, More E-Waste Recycling
Trending: Consumers Want Fewer Phones, More E-Waste Recycling

PRODUCT, SERVICE & DESIGN INNOVATION - Each year, a new wave of computers, smartphones and accessories spill onto the market with smaller components made from increasingly complex materials. Even as awareness of e-waste has grown and the circular economy has begun to spread its wings, progress is being undermined by a disposable culture in the tech industry.

Sustainability by Default: Making Doing Good the Easiest Choice
Sustainability by Default: Making Doing Good the Easiest Choice

BEHAVIOR CHANGE - One of the most vexing challenges in the sustainability movement is how to get people to do the right thing. Research by organizations such as GlobeScan suggest that the majority of consumers care about sustainability and want to do the right thing, yet the gap between desire and daily behavior remains a major obstacle to progress. I believe that we have been focused on getting people to do the right thing, when a more fruitful path would be to make doing the right thing the default choice.

TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same
TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same

CHEMISTRY, MATERIALS & PACKAGING - Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak.

Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste
Trending: Why the Brits Continue to Lead in Reducing Food, Beverage Waste

WASTE NOT - In this week's roundup, UK-based organizations continue to lead the charge against food and beverage-related waste. First, grocery giant Asda has revealed the results of a customer-focused behavior change campaign; Frugalpac launched a new hot beverage cup that is made from recycled paper and can be recycled in any normal paper or cardboard facility; and egg processing plant Just Egg found a way to redirect its eggshell waste.

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Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand

PRESS RELEASE -     Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood     

Forget Saving the Date, These Smarter Labels Will Save the Food
Forget Saving the Date, These Smarter Labels Will Save the Food

WASTE NOT - Confusion around food labels and expiry dates results in millions of tons of food waste each year, estimated to cost consumers $29 billion in the United States (US) and nearly £0.6 billion in the United Kingdom (UK). While many people throw away food because they perceive a safety risk, most date labels are not designed to indicate safety. Rather, “sell by” dates provide instructions for retail staff, “best before” refers to quality, and “use by” is related to safety.

Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It
Lessons from Spirituality, Nature and Business on the Meaning of Purpose and How to Activate It

BEHAVIOR CHANGE - The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.

Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism
Hot Button Issues of the Day: Consumer Concerns Driving Behavior, Activism

BEHAVIOR CHANGE - Nick Aster, founder and publisher of TriplePundit, moderated a panel discussion Tuesday morning about activism and purchasing power, featuring Aria Finger, CEO of DoSomething.org; Shayna Englin, Managing Director of Change.org North America; Briana Quindazzi of BBMG; and Marlin Miller, COO of Care2.

Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

LEADERSHIP - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

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A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent
A Controlled Burn: Channeling Your Passion Key to Being an Effective Change Agent

ORGANIZATIONAL CHANGE - In our previous post, on supporting your CEO, we discussed some tactics sustainability change agents can employ to help shape their CEO’s decision making on sustainability. We were also curious to know what these CEOs thought about the personal characteristics of effective change agents. One theme that emerged from our conversations with over 100 CEOs, board members, and sustainability executives from a range of global companies was knowing how to challenge your CEO while keeping your passion in check.

Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions
Attention, Change Agents: How to Help Shape Your CEO's Sustainability Decisions

LEADERSHIP - It’s no secret that your CEO’s level of commitment to sustainability can have a huge impact on your organization’s sustainability journey. That’s why we decided to speak with over 100 CEOs, board members, and sustainability executives from a range of global companies, to try to understand the factors that influence CEO leadership and decision making around sustainability — and how corporate sustainability change agents can help support that process. Here are a few of the interesting things we learned:

Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments

ORGANIZATIONAL CHANGE - Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?

ORGANIZATIONAL CHANGE - Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though these are good policies, truly sustainable business is not simply an external matter, in the sense of producing and delivering responsibly produced offerings to markets. It is also very much an internal matter, in the sense of encouraging sustainable behaviour within the organization.

Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously
Social Media an Invaluable Tool for Helping Conscious Consumers Live Even More Consciously

BEHAVIOR CHANGE - With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustainability issues. In this open forum-style digital environment, consumers are able to have open conversations about corporate social responsibility and other salient subjects in sustainability.

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Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose

MARKETING AND COMMS - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead
Why Embracing Profitable Good  —  Not CSR  —  Will Help You Stay Ahead

PRODUCT, SERVICE & DESIGN INNOVATION - For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. The authors of Connect: How Companies Succeed by Engaging Radically with Society interviewed 70 CEOs and found that they view CSR as commercially irrelevant, believing it focuses more on boosting employee morale than addressing the way a company engages with society’s concerns.

Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines
Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines

MARKETING AND COMMS - Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing climate change. Amidst this tumultuous political landscape, how to communicate effectively about climate issues has become difficult.

Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling
Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling

PRESS RELEASE -   Parents are leading the way in shaping future generation of recyclers, though admit there is still work to be done  

Supply Chain Traceability Key to Fulfilling Sustainability Promises
Supply Chain Traceability Key to Fulfilling Sustainability Promises

SUPPLY CHAIN - Consumers these days want to know that when a business says that it is producing something ethically and sustainably, that it can back up such claims throughout its entire supply chain. After all, a business’s claims to operating sustainably are only partly fulfilled when it can’t confirm the sustainability of its raw materials or other products involved in production. So customers increasingly expect businesses to make sure their supply chain is as committed as they are to principled behaviour.

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Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging

CHEMISTRY, MATERIALS & PACKAGING - Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the company reveals that European customers are paying more attention to food packaging and ingredients, with a preference for clean label positioning – a short, simple ingredient list that features minimally processed ingredients. “Our research tells us that consumers are actively looking for products with clean label claims,” said Mona Schmitz-Hübsch, European Marketing Manager at Ingredion.

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