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Stories About Corporate Communications

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2023 Design Trends: Balancing the Beautiful with the Responsible
2023 Design Trends: Balancing the Beautiful with the Responsible

CHEMISTRY, MATERIALS & PACKAGING - The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.

Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency
Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency

SUPPLY CHAIN - Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the global market.

WWF Tool Helps Companies, Investors Mitigate Biodiversity Risks Across Their Operations
WWF Tool Helps Companies, Investors Mitigate Biodiversity Risks Across Their Operations

THE NEXT ECONOMY - The tool includes over 50 biodiversity-relevant data layers that collectively provide a global, holistic picture of nature-related risk — the first-ever platform that brings together such a diverse range of data specifically for the purpose of analyzing biodiversity-related risks to corporates and investors.

Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves

SUPPLY CHAIN - As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world.

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Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US
Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US

WALKING THE TALK - After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey.

Finance, Tech Giants Top 2023 List of US’s Most JUST Companies
Finance, Tech Giants Top 2023 List of US’s Most JUST Companies

WALKING THE TALK - JUST Capital and CNBC have released the 2023 rankings of the country’s most JUST Companies and Marquee JUST 100 List, which consistently outperform the Russell 1000 — highlighting the link between stakeholder governance and corporate success.

How to Calculate Fair Company Carbon Targets for the Energy Sector
How to Calculate Fair Company Carbon Targets for the Energy Sector

WALKING THE TALK - Fair carbon-reduction targets and the assessment of a company’s performance relative to targets are an incredibly powerful way to assess how well a company is performing. It also sends a clear risk message: The greater the difference between a company’s fair target and its actual performance, the greater its value at risk.

The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023

WALKING THE TALK - From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.

H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion

MARKETING AND COMMS - The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment.

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Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program

MARKETING AND COMMS - The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.

2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture

ORGANIZATIONAL CHANGE - Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the communities where they live, work and raise their families.

Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It

MARKETING AND COMMS - We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — which is now. Here are 3 ways to hack our brains for climate action.

Putting Recycling to Work for People, Communities and the Planet
Putting Recycling to Work for People, Communities and the Planet

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system.

2022 Trends in Purpose and What They Mean for the Year Ahead
2022 Trends in Purpose and What They Mean for the Year Ahead

THE NEXT ECONOMY - This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.

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Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

MARKETING AND COMMS - How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.

Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

MARKETING AND COMMS - When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.

L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products

MARKETING AND COMMS - New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio.

Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting

SUPPLY CHAIN - Offsetting initiatives are becoming increasingly popular among businesses looking to be seen as leaders in sustainability. However — while the approach can be an interim solution for operations that can’t be fully decarbonized — companies must focus first on working with their supply chain to identify where immediate changes can be made.

Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans
Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans

FINANCE & INVESTMENT - Campbell's — and many other companies’ — current 401(k) options have employees investing millions in fossil fuels and deforestation through Vanguard, which has just announced it has left the Net Zero Asset Managers initiative.

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COP15: ‘Environmental DNA’ Technology Enables World-First Nature Performance-Monitoring Service
COP15: ‘Environmental DNA’ Technology Enables World-First Nature Performance-Monitoring Service

NEW METRICS - NatureMetrics says new platform represents breakthrough in understanding and managing our impact on nature — providing simple, standardized metrics to track and report on site-based nature impacts.

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