Stories About Corporate Communications

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Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers
Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers

PRODUCT, SERVICE & DESIGN INNOVATION - Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the public worldwide.

Sustainable Brands Elevates Networking Platform for Business Solutions
Sustainable Brands Elevates Networking Platform for Business Solutions

PRESS RELEASE - SAN FRANCISCO, April 21, 2016 – Sustainable Brands® recently announced activities in the Activation Hub at SB’16 San Diego, June 6-9, 2016 at Paradise Point Resort & Spa. As a central networking hub, this action-centered environment will serve as an ideation marketplace for global brands looking for specific solutions to scale sustainability initiatives.

Kingfisher Integrates Sustainability Team Alongside Customer Insights, Communications
Kingfisher Integrates Sustainability Team Alongside Customer Insights, Communications

ORGANIZATIONAL CHANGE - Home improvement company Kingfisher, which owns retail chains B&Q, Castorama, Brico Depot, Screwfix and Koçtaş, is undergoing major changes within its sustainability team, reports edie. Rather than reporting to a sustainability director, Kingfisher’s sustainability team is now managed alongside its customer insights, corporate affairs and external communications divisions under the company’s newly-appointed Chief Customer Officer, Pierre Woreczek.

Sustainable Brands Community Leading Purpose-Driven Brand Innovation
Sustainable Brands Community Leading Purpose-Driven Brand Innovation

PRESS RELEASE - SAN FRANCISCO, April 14, 2016 – Sustainable Brands® recently announced full program details for SB’16 San Diego running June 6-9 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference network, it will convene nearly 2,000 brand innovators from around the world who are tapping into emerging innovation to drive brand value and scale business success. 

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How Woolworths Is Building Resilience in Its Food Supply Chain
How Woolworths Is Building Resilience in Its Food Supply Chain

COLLABORATION - As with any multinational retailer, a high proportion of the environmental impacts resulting from Woolworths operations worldwide are linked to the farming and/or processing of products that we sell. As a result, we make it our business to work together with our suppliers to minimise these impacts, and to positively influence the environmental and social outcomes of doing business. Challenges we face in our global supply chain include impacts of extreme weather events, soil degradation, declining water quality and increasing input costs; below are a few of the initiatives and partnerships aimed at addressing them.

Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video
Blaxtar Offers 'Frank' Distillation of Heineken's Sustainability Progress in New Video

PRODUCT, SERVICE & DESIGN INNOVATION - Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie to transform the report into his own artistic expression.

Sustainability Reporting 101: Eight Steps to Driving Business Growth
Sustainability Reporting 101: Eight Steps to Driving Business Growth

ORGANIZATIONAL CHANGE - When it comes to sustainability reporting, companies may feel like they’re in an increasingly uncomfortable public-private vice. On one side, consumers and shareholders are pressuring organizations to be better corporate citizens and increase transparency. Governments are establishing more reporting requirements as well, which will inevitably multiply through initiatives such as the recent Sustainable Innovation Forum at COP21.

Enrich Not Exploit: The Business Case for Bold Commitments
Enrich Not Exploit: The Business Case for Bold Commitments

LEADERSHIP - On significant birthdays, it is traditional across much of the world to receive gifts, but somewhat characteristically, one of the world’s most altruistic brands is bucking that trend. Last month, on the eve of its 40th anniversary, The Body Shop launched its new CSR strategy, ‘Enrich not Exploit,’ setting out 14 targets for 2020 that assist vulnerable communities around the world, further reduce the environmental impact of the brand, and support The Body Shop in its aim to become the ‘World’s most ethical and sustainable global business.’

GM to Acquire Cruise Automation to Accelerate Autonomous Vehicle Development
GM to Acquire Cruise Automation to Accelerate Autonomous Vehicle Development

PRESS RELEASE - SAN FRANCISCO – General Motors Co. (NYSE:GM) announced today it is acquiring Cruise Automation to add Cruise’s deep software talent and rapid development capability to further accelerate GM’s development of autonomous vehicle technology.

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Do We Still Need a CFO …?
Do We Still Need a CFO …?

ORGANIZATIONAL CHANGE - …or should the role be replaced by a ‘Chief Value Officer,’ as suggested by Marga Hoek in her new book, New Economy Business? A CVO role would focus on broader value creation and is responsible for integrated reporting and integrated thinking within the organization. Many voices are suggesting we rethink our form of capitalism, and in this wake the groundswell for the topic of Integrated Reporting as proxy for Integrated Thinking is ever increasing, and new momentum was added in recent weeks: Example Quotes Larry Fink — CEO, Blackrock — world's largest asset management company

How the World's Best Companies Demonstrate Their Sense of Purpose
How the World's Best Companies Demonstrate Their Sense of Purpose

MARKETING AND COMMS - How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainability work. Why sustainability? Well, sustainability, after all, is rooted in doing business in a transparent and authentic way. And, in today’s always-on, smarter-than-before society, pledging to be a better company just won’t cut it. You have to demonstrate how your company’s purpose is creating a tangibly better experience.

BASF: 'The Chemistry Between People' Key for Co-Creating a Sustainable Future
BASF: 'The Chemistry Between People' Key for Co-Creating a Sustainable Future

CHEMISTRY, MATERIALS & PACKAGING - As the old African proverb famously asserts: “If you want to go fast, go alone. If you want to go far, go together.” Chemical giant BASF has taken this to heart, as evidenced by its collaborative approach to sustainability innovation. We spoke with Peter Gräve, director of Communications and Advocacy at BASF Española, to learn more about the many ways the global company is engaging and collaborating to fulfill its commitment to “create chemistry for a sustainable future.”

Ford Makes Ethisphere's List of Most Ethical Companies for 7th Year in a Row
Ford Makes Ethisphere's List of Most Ethical Companies for 7th Year in a Row

PRESS RELEASE - Ford Motor Company is the only automaker named a 2016 World’s Most Ethical Company® by Ethisphere Institute today – a distinction that comes as ethics in business increasingly affects customers and their purchase decisions. “This honor celebrates our employees who are committed to doing the right things and making the right choices,” said Bill Ford, executive chairman, Ford Motor Company. “Ethics and corporate citizenship are the foundation of what drives us to make people’s lives better.” This marks the seventh consecutive year Ethisphere Institute has named Ford a World’s Most Ethical Company.

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Integral Thinking and True Materiality Define Trust, Innovation, Resilience (Part 6)
Integral Thinking and True Materiality Define Trust, Innovation, Resilience (Part 6)

NEW METRICS - This is the final part of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy.

Sustainable Brands Seeks Entrepreneurs for Startup Business Competition
Sustainable Brands Seeks Entrepreneurs for Startup Business Competition

PRESS RELEASE - Sustainable Brands® recently opened submissions for its internationally recognized startup business competition Sustainable Brands Innovation Open (SBIO). Presented and sponsored for a fifth year by Target, the competition culminates at SB’16 San Diego, June 6-9, with venture finalists presenting their early operational plans to business leaders and investors in the Sustainable Brands community.

How to Make a Material Impact on Your Company's Sustainability
How to Make a Material Impact on Your Company's Sustainability

NEW METRICS - Sustainability Rising It will come as no surprise to this community that sustainability has moved well beyond social and environmental responsibility circles to become a C-suite priority. The numbers give voice to the trend:

Nestlé Waters North America Appoints Nelson Switzer to Lead Sustainability Efforts
Nestlé Waters North America Appoints Nelson Switzer to Lead Sustainability Efforts

PRESS RELEASE - The President and CEO of Nestlé Waters North America (NWNA), Tim Brown, is pleased to announce the appointment of well-known sustainability innovator Nelson Switzer as Vice President and Chief Sustainability Officer. Nelson has over 15 years of experience in environmental and social sustainability in Canada, the United States and Europe with deep expertise in sustainability strategy development, integration and implementation. Having held pivotal roles at PricewaterhouseCoopers, Centrica plc NA, as well as the Royal Bank of Canada, he is internationally recognized as a leader in the field of sustainability. Nelson is also former Executive in Residence at the Ivey School of Business and Adjunct Lecturer at the University of Waterloo.

How Employee Engagement Helped All MillerCoors' Major Breweries Go Landfill-Free
How Employee Engagement Helped All MillerCoors' Major Breweries Go Landfill-Free

WASTE NOT - MillerCoors, the second largest brewer in the US, announced on Wednesday that all of its major breweries have achieved landfill-free operations.The Fort Worth Brewery in Texas was the final of its eight sites to reach the milestone, after the facility engaged a 'Sustainability Employee Council' that focused on changing employee behaviors and making recycling easier and more accessible.

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'Peak Stuff': Why IKEA Is Shifting Towards New Business Models
'Peak Stuff': Why IKEA Is Shifting Towards New Business Models

PRODUCT, SERVICE & DESIGN INNOVATION - Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that consumer appetite for home furnishings had reached a crucial turning point.

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