Stories About Corporate Communications

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#BeeSustain: Inspiring Greater Sustainability at Global Conference Events
#BeeSustain: Inspiring Greater Sustainability at Global Conference Events

ORGANIZATIONAL CHANGE - The 2016 MPI European Meetings & Events Conference in Copenhagen on Tuesday saw the launch of the #BeeSustain Challenge, an immersive new workshop experience intended to help industry professionals to incorporate sustainability into event planning, share best practice and reduce their financial outlays.

What Campbell’s Can Teach Us About Clean Label Packaging
What Campbell’s Can Teach Us About Clean Label Packaging

CHEMISTRY, MATERIALS & PACKAGING - To maintain longevity and customer loyalty in today’s fast-changing world, classic brands must strike a careful balance between embracing innovation and staying true to their roots.

Start Now: The Benefits of Annual Impact Reporting from the Beginning
Start Now: The Benefits of Annual Impact Reporting from the Beginning

PRODUCT, SERVICE & DESIGN INNOVATION - There aren’t many businesses that dedicate a fifth of their team to measuring impact. Luckily at Thread, we recognized early on that if we were going to produce the most responsible fabric in the world with a completely traceable and transparent supply chain, in an industry that is notoriously opaque and dangerous, we would need the data to back it up.

Mars to Remove All Artificial Colors from Food Portfolio
Mars to Remove All Artificial Colors from Food Portfolio

PRODUCT, SERVICE & DESIGN INNOVATION - On Friday, Mars, Incorporated announced that it will remove all artificial colors from its human food products. Over the next 5 years, artificial colors will be phased out of the company's chocolate, gum, confection, food and drink businesses. The company asserts that artificial colors pose no risks to human health or safety, but that the change comes in response to consumer demand for the increased use of natural ingredients.

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The Need for Integral Thinking and True Materiality
The Need for Integral Thinking and True Materiality

NEW METRICS - This is part 2 of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. Part 1 can be found here.Those of us who have been working in the areas of corporate sustainability and integrated reporting struggle to reconcile the gap between our aspirations for a world we envision, and the current world that falls short of sustainability and integration. More precisely, some of the following aspects have also led to the raison d’être of the three initiatives that I presented in Part 1. Here are the most important ones:

'Integral Thinking and True Materiality': An Introduction
'Integral Thinking and True Materiality': An Introduction

NEW METRICS - If 2015 was the year that inspired new hope in sustainability with the publication of the Sustainable Development Goals (SDGs) and the success of COP21, 2016 is the year the rubber needs to hit the road when it comes to implementation and impact. So rather than add to the end-of-year 10-best-of-this-and-that listing stampede, instead I’ve created a 6-piece series summarizing essential learnings from 2015 to focus priorities and actions for 2016.*Reflecting on 2015, my own work focused on front-end developments needed in three interlinked areas:

It's All Relative: The Fatal Flaw in Corporate Sustainability Ratings
It's All Relative: The Fatal Flaw in Corporate Sustainability Ratings

NEW METRICS - Corporate sustainability ratings are of growing interest to business leaders, investors, and the general public. The annual releases of popular ratings such as the Dow Jones Sustainability Index and the Global 100 Most Sustainable Corporations in the World Index now attract widespread coverage. A key driver of this interest is the belief that these ratings schemes allow us to distinguish sustainable corporations from those that are not.

Here’s What It Takes to Land Your Sustainability Dream Job
Here’s What It Takes to Land Your Sustainability Dream Job

CLEANTECH - As sustainable business enters the mainstream, there is a growing need for a skilled labor force that can meet the needs of socially and environmentally focused firms. The rate of growth for jobs with “environmental compliance” as a keyword has increased by 24 percent since 2010, while jobs focusing on “energy efficiency” have grown by 500 percent since 2009, according to data from job search engine SimplyHired.com, compiled by Coyne College.

Carlson Recognized as a Top Member of The Code for 2015
Carlson Recognized as a Top Member of The Code for 2015

PRESS RELEASE -  Carlson has been recognized by The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism (The Code) as a top member for 2015.    

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Kind Bars CEO Isn’t Nuts about FDA Label Rules
Kind Bars CEO Isn’t Nuts about FDA Label Rules

MARKETING AND COMMS - Since March, snack food company KIND Snacks has been facing scrutiny over the labeling of its products. The company has built its brand on its use of natural ingredients in healthy snack products, but according to the U.S. Food and Drug Administration (FDA), several of its bars shouldn’t be called “healthy” at all. KIND agreed to make changes to the labels in breach, but is also politely asking the FDA to update its rules.

This Co-operative Is the World’s First Billion-Dollar Organic Food Company
This Co-operative Is the World’s First Billion-Dollar Organic Food Company

PRODUCT, SERVICE & DESIGN INNOVATION - Farmer-owned co-operative Organic Valley surpassed $1 billion in sales on December 22, 2015, making it the world’s first organic-only food company to surpass the billion-dollar milestone. The company attributes a large part of its recent success to the introduction of two new product lines: In 2014, the company launched Organic Balance and Organic Fuel brand protein shakes; and in 2015 it launched Grassmilk premium yogurt, made with 100 percent grass-fed milk and no grain.

Intel to Validate Broader Product Base as Conflict-Free in 2016
Intel to Validate Broader Product Base as Conflict-Free in 2016

SUPPLY CHAIN - In his pre-show keynote at CES 2014, Intel CEO Brian Krzanich discussed, among other things, how Intel is addressing a critical issue plaguing the consumer electronics industry — conflict minerals from the Democratic Republic of the Congo (DRC) — and challenged the entire electronics industry to join Intel in becoming “conflict-free.” The CEO said Intel had achieved a critical milestone and the minerals used in microprocessor silicon and packages manufactured in Intel's factories are "conflict-free" as concluded by

Add Transparency to Boost Your Bottom Line
Add Transparency to Boost Your Bottom Line

MARKETING AND COMMS - Transparency is a new playing field that many companies will find themselves on, whether or not they want to be there. Rather than resist and risk failure, companies and the customers they serve will benefit by embracing transparency today. In fact, as more consumers demand proof that the products they buy fulfill the promise of the label, transparency is becoming a key differentiator that sets successful companies apart.

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Embedding Purpose: How DuPont Is Linking Sustainability to Innovation
Embedding Purpose: How DuPont Is Linking Sustainability to Innovation

CHEMISTRY, MATERIALS & PACKAGING - Sustainability – the responsible use of resources to ensure a clean, healthy and vibrant world for future generations – is evolving quickly as a global priority for companies and consumers alike. We used to define it largely in terms of environmental footprint reduction - for example, installing systems to limit pollution, or optimize their manufacturing processes to reduce energy and water consumption.

How to Avoid the 7 Deadly Sins of Sustainability Communication
How to Avoid the 7 Deadly Sins of Sustainability Communication

MARKETING AND COMMS - Do people care about sustainability? And how do we start to have the kind of influence that we want to have? Those were the opening questions from Betsy Henning, the CEO and founder of AHA! — a content-focused agency from Vancouver — as she kicked off this energetic Monday afternoon workshop at SB’15 London.

Companies Reveal #BusinessCase for Sustainability Standards
Companies Reveal #BusinessCase for Sustainability Standards

MARKETING AND COMMS - Leading brands at this week’s SB ‘15 London will reaffirm that doing good is good for business. At ISEAL Alliance, we wanted to find out why companies were choosing certification as a way to meet their sustainable sourcing goals and what the business benefits are for those that do.

thinkstep to Exhibit and Present Solutions for Product and Corporate Sustainability in booth # 1000 at Greenbuild 2015
thinkstep to Exhibit and Present Solutions for Product and Corporate Sustainability in booth # 1000 at Greenbuild 2015

PRESS RELEASE -  WHO: thinkstep experts, customers and partners will present demonstrations and best practices to move the green building industry toward greater transparency, optimization and ultimately better buildings at the 2015 Greenbuild International Conference and Expo in Washington, DC.   

BASF at Sustainable Brands '15 London
BASF at Sustainable Brands '15 London

PRESS RELEASE - BASF, a Platinum Sponsor of Sustainable Brands, will be presenting the latest developments in its Sustainable Solution SteeringTM project at the Sustainable Brands London event in Windsor (Nov 16-18). BASF has systematically reviewed and evaluated the sustainability aspects of 60,000 product applications in the company’s portfolio. The analysis involved 2,000 experts, and resulted in more than a thousand specific action plans for improving the overall value-chain sustainability performance.

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Salterbaxter MSLGROUP's 2015 Directions Report: The Rise of Science
Salterbaxter MSLGROUP's 2015 Directions Report: The Rise of Science

PRESS RELEASE - We are delighted to announce the release of our annual Directions Report, known as the definitive guide to trends and issues in sustainability. In our 15th edition, we explore three dimensions contributing to the rise of science in corporate sustainability: science-based targets, science-based frameworks and stakeholder engagement with science. 

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