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E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy

LEADERSHIP - German power and gas giant E.ON has announced it will now focus on renewables, distribution networks and customer solutions, and spin off its conventional generation, global energy trading, and exploration and production businesses into a new, independent company (“New Company”), a majority of which will be spun off to E.ON SE shareholders.“I’m pleased that the Supervisory Board unanimously approved the Board of Management’s proposed new strategy, which will give our employees and our investors clear prospects in two strong companies that are viable for the future,” E.ON Supervisory Board Chairman Werner Wenning said.

7 Tips for Creating Social Value by Empowering Young People
7 Tips for Creating Social Value by Empowering Young People

PRODUCT, SERVICE & DESIGN INNOVATION - As we prepare to unveil the Top 25 Under 25 year-olds working in sustainable business as part of the 2degrees New Generation initiative later this year, the latest Sustainable Brands London event offered the perfect opportunity to discuss how a number of organizations are creating social value by inspiring, enabling and mobilizing young people.

Sustainable Brands Allures Distinguished Brand Leaders to London Conference
Sustainable Brands Allures Distinguished Brand Leaders to London Conference

PRESS RELEASE - SAN FRANCISCO, November 4, 2014 – Sustainable Brands® kicks off another community event in London today, SB’14 London at the Lancaster London. The conference brings together 400 influential brand leaders and cutting-edge practitioners of environmental and social innovation across 28 countries who are driving business success towards a regenerative economy.

Engaging Stakeholders in Sustainability: 3 Lessons from UPS
Engaging Stakeholders in Sustainability: 3 Lessons from UPS

ORGANIZATIONAL CHANGE - UPS, the world’s largest package delivery company, boasts some of the highest sustainability scores, credentials and rankings brands can earn, including reducing its total GHG emissions while increasing its shipping volume in 2013. How has the company achieved all this? What can others learn from its success so far? SB was recently invited to UPS HQ in Atlanta for the company’s annual Global Forestry Event — and we gained some insights:1. Start with low-hanging fruit

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Sustainable Brands Releases 2015 Global Event Calendar
Sustainable Brands Releases 2015 Global Event Calendar

PRESS RELEASE - SAN FRANCISCO, October 16, 2014 – Sustainable Brands® recently announced its 2015 global events calendar. Nominations for dynamic business leaders challenging current paradigms on topics related to sustainability and brand innovation are now being accepted for several upcoming 2015 events. Companies looking to advance their sustainability agendas are encouraged to sponsor community engagement activities at each of these events.SB’15 Bangkok  |  March 18-19, 2015 in Bangkok, ThailandSB’15 Barcelona  |  April 27-28, 2015 in Barcelona, Spain

J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare

NEW METRICS - On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnson & Johnson at Wharton’s West coast campus in San Francisco. Geoffrey Garrett, recently named dean of the Wharton School at the University of Pennsylvania, kicked things off by emphasizing the importance of sustainability in every area of our daily lives.

LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic

BEHAVIOR CHANGE - Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell."

Global Sustainable Brands Community Leaders to Gather in London for Purpose-Driven Brand Innovation Conference
Global Sustainable Brands Community Leaders to Gather in London for Purpose-Driven Brand Innovation Conference

PRESS RELEASE - Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of environmental and social innovation who are driving business success towards a regenerative economy.

How Comfortable Are You with Your Customers Having All the Power?
How Comfortable Are You with Your Customers Having All the Power?

PRODUCT, SERVICE & DESIGN INNOVATION - Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interacting with brands. The research addresses the sense of uneasiness from companies about ‘giving up control to consumers’ in the age of social media. Some business leaders are embracing it, finding new ways to connect with their customers on an individual level — but most are nervous at the thought of potentially losing control of their brand.

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2014 Tomorrow's Value Rating Calls for Paradigm Shift in How We Do Business
2014 Tomorrow's Value Rating Calls for Paradigm Shift in How We Do Business

PRODUCT, SERVICE & DESIGN INNOVATION - ​The Tomorrow’s ValueTM Rating (TVR), published by DNV GL, assesses the sustainability performance of the world’s largest companies, evaluating how well companies understand their risks and opportunities, and how prepared they are to create future business value.For the second year running, Unilever tops the rating, with Intel, Nestlé and Swiss building materials producer Holcim in a three-way tie for second place.

Sustainable Brands Community Reveals Leading-Edge Business Performance Metrics
Sustainable Brands Community Reveals Leading-Edge Business Performance Metrics

PRESS RELEASE - The Sustainable Brands® community announces several initiatives focused on identifying, measuring and quantifying entirely new forms of business risk and value. Global senior executives across diverse industry sectors are convening at New Metrics ’14 in Cambridge, MA today to launch research results and initiatives that quantify environmental and social impacts and tie them to financial performance.Co-Presented this year by MIT Sloan School of Management Sustainability Initiative, New Metrics ’14 showcases the following companies with either exclusive launches or results presented for the first time to a live audience.

The Dow Jones Sustainability Index: Why We All End Up Winning
The Dow Jones Sustainability Index: Why We All End Up Winning

LEADERSHIP - On Thursday, the annual rankings of the 2014 Dow Jones Sustainability Index (DJSI) will be publicly announced. Based on research by the Swiss-based investment group RobecoSAM, the Index assesses the sustainability performance of close to 90 publicly traded multinationals operating in the chemicals and coatings industries.Each company is ranked based on a detailed analysis of a range of criteria related to standard management practices and performance measures, with the top nine designated as finalists in the DJSI.

General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products
General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products

PRODUCT, SERVICE & DESIGN INNOVATION - General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014).

Greenpeace to LEGO: 'Shell Is Bad Company'
Greenpeace to LEGO: 'Shell Is Bad Company'

MARKETING AND COMMS - Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller.

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Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference
Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference

PRESS RELEASE - SAN FRANCISCO, April 23, 2014 – Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference network, it will convene nearly 2,500 brand innovators from around the world who are driving business success towards a regenerative economy. 

SAP to Offer Free Online Course, “Sustainability and Business Innovation”
SAP to Offer Free Online Course, “Sustainability and Business Innovation”

PRESS RELEASE - SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonly referred to as Massively Open Online Courses, or MOOCs. This MOOC, Sustainability and Business Innovation, will help you understand how to craft, implement and execute a more sustainable corporate strategy.

Sustainable Brands® Announces 2014 Innovation Open Semi-finalists
Sustainable Brands® Announces 2014 Innovation Open Semi-finalists

PRESS RELEASE - SAN FRANCISCO, April 17, 2014 – Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-sponsored by PRé Sustainability, this competition attracts world-changing entrepreneurial teams who are working hard to leverage the power of business and brands to solve pressing environmental and social concerns.The 2014 SBIO semi-finalists include:

Offsetters Climate Solutions partners with Sustainable Brands® to help reduce carbon impact of the 2,800-delegate San Diego conference
Offsetters Climate Solutions partners with Sustainable Brands® to help reduce carbon impact of the 2,800-delegate San Diego conference

PRESS RELEASE - April 9, 2014, Vancouver, BC – Offsetters Climate Solutions, North America’s leading carbon management solutions provider, is pleased to announce that they are partnering with Sustainable Brands to sponsor the Sustainable Brands 2014 San Diego conference. This event is an intersection for sustainability, brand and innovation professionals who come from around the world to be inspired, engaged, and equipped to succeed. As a result of their sponsorship, Offsetters will be helping to reduce the carbon impact of more than 2,800 delegates attending the June 2 - 5, 2014 conference, ensuring that SB’14 San Diego will become a carbon neutral event. 

Sustainable Brands® Announces Partnership with MIT Sloan School of Management
Sustainable Brands® Announces Partnership with MIT Sloan School of Management

PRESS RELEASE - SAN FRANCISCO, April 3 2014 – Sustainable Brands® recently announced MIT Sloan School of Management Sustainability Initiative as co-presenting partner for the Sustainable Brands ’14 New Metrics conference, September 24-26, 2014 in Boston, MA. A gathering point for sustainability executives, business strategists and financial leaders from across the globe, the partnership fosters collaboration with academia in creating a new vision for progress and innovation.

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Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact
Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact

PRESS RELEASE - SAN FRANCISCO, March 19 2014 – Sustainable Brands® recently announced the Activation Hub, a new and integral component of SB’14 San Diego, June 2-5, 2014, at the Paradise Point Resort and Spa. As a central networking hub, it will serve as a marketplace for learning and collaboration centered on creating a net positive impact through brand innovation.

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