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Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact
Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact

PRESS RELEASE - SAN FRANCISCO, March 19 2014 – Sustainable Brands® recently announced the Activation Hub, a new and integral component of SB’14 San Diego, June 2-5, 2014, at the Paradise Point Resort and Spa. As a central networking hub, it will serve as a marketplace for learning and collaboration centered on creating a net positive impact through brand innovation.

NativeEnergy Carbon Offset Report for Sustainable Brands 2013
NativeEnergy Carbon Offset Report for Sustainable Brands 2013

PRESS RELEASE - For three years NativeEnergy has been the official carbon offset and renewable energy sponsor of Sustainable Brands events. NativeEnergy has donated a portfolio of offsets, including its signature Help Build™ project offsets to balance the greenhouse gas emissions from the conference venue's natural gas use, and hotel natural gas use. In the report, read the full story of the Ghana Clean Water Project, a Help Build™ project that is installing 1,700 Hydraid™ Bio-Sand Water Filters in households in the Greater Accra Region of Ghana. We'd like to thank NativeEnergy for their ongoing efforts throughout the years in helping us reach carbon neutrality at all of our live events.

Sustainable Brands® Opens Entry for Startup Business Competition at SB’14 San Diego
Sustainable Brands® Opens Entry for Startup Business Competition at SB’14 San Diego

PRESS RELEASE - SAN FRANCISCO, February 20, 2014 – Sustainable Brands® recently opened entry for the internationally known startup business competition Sustainable Brands Innovation Open (SBIO), which will take place at the SB’14 San Diego conference, June 2-5 2014. This competition, presented and sponsored by Target, brings together a diverse group of new startups with innovative and disruptive plans to embed sustainability into their businesses, and whose leaders are looking to gain exposure and build their networks.

BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

MARKETING AND COMMS - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.

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Sustainable Brands Community Continues to Lead with Brand Innovation Conference
Sustainable Brands Community Continues to Lead with Brand Innovation Conference

PRESS RELEASE - SAN FRANCISCO, February 5, 2014 – Sustainable Brands® is gearing up for Sustainable Brands ‘14 San Diego, the community’s largest international gathering, which will take place June 2-5, 2014, at Paradise Point Resort & Spa in San Diego, CA. The event will convene top brand, sustainability, and design executives along with thought leaders from global corporations, NGOs, and academia.

Calling All Sustainable Businesses: 2degrees Champions Awards 2014 Now Open for Entries
Calling All Sustainable Businesses: 2degrees Champions Awards 2014 Now Open for Entries

MARKETING AND COMMS - 2degrees is calling for organisations with inspiring examples of sustainable practice to shout about their success stories by entering this year’s Champions Awards.The only sustainable business awards voted entirely by industry peers, the 2degrees Champions Awards are the ultimate recognition for individuals and companies using innovation to push the boundaries of sustainable business.Last year’s winners included a range of start-ups, SMEs and FTSE-listed businesses including Unilever, The Co-operative Group, Sky, O2 and SC Johnson.

BASF again named to Global 100 list of most sustainable corporations by Corporate Knights
BASF again named to Global 100 list of most sustainable corporations by Corporate Knights

PRESS RELEASE - MISSISSAUGA, ON, January 22, 2014 -- For the second year in a row, BASF has been named to the Global 100 index of the world’s most sustainable corporations by Corporate Knights, the Toronto-based media and investment advisory company. The Global 100 consists of the 100 top-performing stocks worldwide on a range of sector-specific sustainability metrics. Companies named to the Global 100 are considered the top overall sustainability performers in their industry. BASF placed 12th overall. “For BASF, inclusion in this index is recognition of how we create chemistry for a sustainable future by combining long-term oriented economic success with social and environmental sustainability,” said Charlene Wall-Warren, Director of Sustainability for BASF in North America.

Food Brands, Farming Groups, NGOs Urge Obama to Enact Federal GMO Labeling Law
Food Brands, Farming Groups, NGOs Urge Obama to Enact Federal GMO Labeling Law

MARKETING AND COMMS - A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients.

Nomadista's Design-Cause-Effect Model Making Shopping More Meaningful
Nomadista's Design-Cause-Effect Model Making Shopping More Meaningful

SUPPLY CHAIN - What started as a conversation amongst three friends in 2012 soon evolved into a new online retail concept founded on a shared passion to make a difference.Nomadista, a term coined by co-founders Irina Bezsonoff, Marisol Gomez and Luisa Echeverry meaning an open-minded, stylish and socially-conscious wanderer, launched in September with a mission to provide shoppers with beautifully designed products that are responsibly sourced and made, while helping to improve conditions and create opportunities for underserved children in Colombia.

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Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles

MARKETING AND COMMS - A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of comments to date from around the world, according to Pantene parent company Procter & Gamble.The video exposes hidden gender double standards in the workplace — a prevalent theme, not just in Filipino culture, where the notion still exists that women should not be too assertive or strong-willed when it comes to getting what they want. But does the connection of the ad’s message to using Pantene products diminish its power?

New Study Shows 51 of Top 100 Companies Emitting Unsustainable Levels of CO2
New Study Shows 51 of Top 100 Companies Emitting Unsustainable Levels of CO2

COLLABORATION - Today, Climate Counts and the Center for Sustainable Organizations (CSO) released a collaborative report, Assessing Corporate Emissions Performance through the Lens of Climate Science, which revealed that, surprisingly, almost half of the Top 100 companies analyzed rated sustainably in the study, with Autodesk, Unilever and Eli Lilly earning the three top spots in the rating.Of the 49 companies that scored sustainably, 25 of those exhibited revenue growth even as their emissions declined, proving that decoupling of growth and emissions is possible.

Kuli Kuli's Socially & Nutritionally Sustaining Moringa Superfood Bars Debut at Whole Foods
Kuli Kuli's Socially & Nutritionally Sustaining Moringa Superfood Bars Debut at Whole Foods

PRODUCT, SERVICE & DESIGN INNOVATION - Six months after successfully raising more than $50,000 through one of the highest-grossing crowdfunding food campaigns of all-time, Oakland, Calif., startup Kuli Kuli has launched its first line of moringa superfood bars at 10 Whole Foods locations throughout the San Francisco Bay Area.Kuli Kuli Bars are gluten-free, vegan and made with just a few simple all-natural ingredients, the company says. The bars are low in calories but contain high amounts of fiber, protein and vitamins. The primary ingredient? Moringa.

Call for Entries: Business in the Community's 'Engaging Customers on Sustainability' Award
Call for Entries: Business in the Community's 'Engaging Customers on Sustainability' Award

MARKETING AND COMMS - Business in the Community (BITC), the UK's business-led charity championing corporate social responsibility, is calling for entries from businesses engaging customers on sustainability.

Microsoft Releases Carbon Fee Playbook
Microsoft Releases Carbon Fee Playbook

MARKETING AND COMMS - Earlier this month, the CDP released a report highlighting 29 public U.S. companies across various industries that have incorporated an internal carbon price as a strategic planning tool, effectively holding themselves accountable for the carbon emissions produced as a result of daily operations.

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GM Hires First Female CEO in Automotive Industry
GM Hires First Female CEO in Automotive Industry

LEADERSHIP - General Motors last week announced that Mary Barra will replace Dan Akerson as CEO on January 15, 2014 — making her the first woman to lead a major automaker. Barra currently serves an executive vice president in the company’s global product development unit.With more than 30 years' experience at GM, Barra rose through a series of manufacturing, engineering and senior staff positions, the company says. Notably, Barra helped to facilitate GM’s turnaround after its 2009 bankruptcy and reorganization.“With an amazing portfolio of cars and trucks and the strongest financial performance in our recent history, this is an exciting time at today’s GM,” said Barra in a GM news release. “I’m honored to lead the best team in the business and to keep our momentum at full speed.”

Could You Join Unilever, M&S and Nike in #theBigShift?
Could You Join Unilever, M&S and Nike in #theBigShift?

COLLABORATION - In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its ambitious goals alone.Step in #theBIGshift — Forum for the Future's latest (and potentially biggest) initiative aims to transform the key systems that we rely on, and champion the rewards for those businesses and other organizations who are stepping up to the challenge of creating a sustainable future.

Browns' Food Waste Program Helping Turn Cleveland Into 'a Green City on a Blue Lake'
Browns' Food Waste Program Helping Turn Cleveland Into 'a Green City on a Blue Lake'

WASTE NOT - Waste-to-energy is a trend we’re happy to see growing like wildfire, with new initiatives seeming to pop up weekly that turn waste generated by everything from food and alcohol to heat, humans and

UN Global Compact Launches Business Guide Highlighting Rights of Indigenous Peoples
UN Global Compact Launches Business Guide Highlighting Rights of Indigenous Peoples

SUPPLY CHAIN - The UN Global Compact (UNGC) on Monday released a new guide aimed at helping businesses understand the rights of indigenous peoples, and recommends practical actions to respect and support these rights.

LEGO Group Partners with WWF, Commits to 100% Renewables by 2016
LEGO Group Partners with WWF, Commits to 100% Renewables by 2016

COLLABORATION - LEGO Group recently announced a partnership with WWF centered around improving performance on a range of environmental priorities — including greater focus on collaboration with suppliers to reduce total carbon emissions — and committed to becoming net positive through the use of renewables by 2016.The toy maker joins the likes of Natura, HP, Volvo, Johnson & Johnson and Sprint as the newest member of the WWF’s Climate Savers program.

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Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age

MARKETING AND COMMS - In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. According to Giuggioli, the luxury industry’s intimate knowledge and appreciation of high-quality materials, manufacturing and notions of provenance, alongside its smaller scale in comparison to mass fashion, position it to become a leader in the sustainability space.

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