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Stories About Corporate Communications

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SB Corporate Members Receive Top Scores in Disability Equality Index®
SB Corporate Members Receive Top Scores in Disability Equality Index®

PRESS RELEASE - The Disability Equality Index® (DEI) is a benchmarking tool that measures a company’s performances in disability inclusion and practices in the workplace. A joint initiative between the American Association of People with Disabilities (AADP) and Disability:IN, the DEI serves as a valuable resource for companies across various industries to improve their workplace disability inclusion policies. After self-report survey, companies are given a score between zero to 100. This year, many of our Sustainable Brands corporate members received a score of 80 or higher:

Best Buy Reports On Sustainability Progress, Goals For 2020
Best Buy Reports On Sustainability Progress, Goals For 2020

PRESS RELEASE - Best Buy today released our latest Corporate Responsibility & Sustainability Report, including two new sustainability goals as part of our Best Buy 2020 growth strategy. This report is where we annually share our commitments and progress in the areas of community, people and the environment. We have seen increased interest from consumers and investors for companies to make a positive impact on the world. For Best Buy, sustainability has been a been a priority for more than a decade, and we are proud of our successes, which not only benefit our stakeholders but make good business sense too. That said, we are going to do more.

Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

Kimberly-Clark Reports Progress to Sustainability 2022 Goals
Kimberly-Clark Reports Progress to Sustainability 2022 Goals

PRESS RELEASE - Kimberly-Clark Corporation today reported its progress toward achieving its Sustainability 2022 strategy to create social, environmental and business value. "We continue to make strides in our efforts to create positive social and environmental change," said Thomas J. Falk, Kimberly-Clark's Chairman and Chief Executive Officer. "That's why we are committed to an ambitious set of sustainability goals that will have a lasting impact on the people we serve around the world and the communities we touch."

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Top 5 Things You Shouldn’t Miss from HPE's New Living Progress Report
Top 5 Things You Shouldn’t Miss from HPE's New Living Progress Report

PRESS RELEASE - From world-leading rankings to sustainable product innovations, here are some of HPE’s biggest accomplishments in sustainability over the last year. Today, we released our annual Living Progress Report, showcasing how HPE is driving sustainable innovation and embedding corporate citizenship within our culture. From garnering investor confidence with leading environmental and social governance (ESG) performance, to developing the world’s most efficient and secure products, here are a few of the highlights from the FY 2017 report.

SB Corporate Members Among Top Community-Minded Companies in 2018 Civic 50 Honorees
SB Corporate Members Among Top Community-Minded Companies in 2018 Civic 50 Honorees

PRESS RELEASE - Points of Light, the world’s largest organization dedicated to volunteer service, honors the 50 most community-minded companies in the United States each year. The Civic 50 initiative was founded in in 2012 by the National Conference on Citizenship, Points of Light, and Bloomberg LP to provide a national benchmark for corporate citizenship and guide companies towards effective community engagement.

Keurig Green Mountain Releases 2017 Sustainability Report
Keurig Green Mountain Releases 2017 Sustainability Report

PRESS RELEASE - Keurig Green Mountain, Inc. (Keurig), a leader in specialty coffee and innovative single serve brewing, today announced meaningful progress against its priority 2020 sustainability commitments. In the Company’s newly released 2017 Sustainability Report, Keurig details the continued evolution of its sustainability programs to reduce its environmental footprint, improve the lives of coffee farmers, and positively impact local communities.

Food for Thought: How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag
Food for Thought: How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag

PRODUCT, SERVICE & DESIGN INNOVATION - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into the supply chains, test kitchens, labels and apps behind good food. What’s on your label? How marketing affects food & farming By Marissa Rosen

Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests
Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests

NEW METRICS - With 3.8 billion years of R&D behind Earth’s systems and creatures, we’ve barely scratched the surface of what we can learn and how we can apply those lessons to our companies, products and processes.

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New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

BEHAVIOR CHANGE - Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior change to improve recycling.

It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership
It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership

PRESS RELEASE - Did you know recycling one glass bottle saves enough energy to power a computer for 30 minutes? And recycling 16 aluminum cans saves the energy equivalent of one gallon of gasoline. A series of small actions like these can turn into great things when they are brought together. And that’s what The Recycling Partnership is all about. The Recycling Partnership is a rapidly growing national nonprofit committed to improving curbside residential recycling and boosting recycling education in cities across America — one community at a time, family by family, bin by bin. They’ve already impacted 33 million households in just four years!

Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging

BEHAVIOR CHANGE - Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then face a communication challenge: How should they effectively tell their story of progress and innovation in a simple and compelling way that both informs and leads to behaviour change?

Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment
Q&A: How TD Is Living Its Purpose, Driving SDGs with The Ready Commitment

ORGANIZATIONAL CHANGE - TD Bank Group recently launched its corporate citizenship strategy to center on a new multi-year program, The Ready Commitment. Guided by the bank’s purpose, focus on creating shared value and desire to support the Sustainable Development Goals (SDGs), TD is targeting CDN $1 billion (US $775 million) toward community giving by 2030 in The Ready Commitment’s four focus areas:

#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report
#TBT to When HEINEKEN USA Captured Attention (and Votes!) for Our Sustainability Report

PRESS RELEASE - For the most part, company sustainability reports never get read. The fact is, companies keep packaging their diligent, necessary and informative sustainability reporting in dense corporate documents that nobody cares to read. We’re proud of our progress and didn’t want our accomplishments to go unnoticed. That’s why HEINEKEN USA set out to create a new way for consumers to engage with and understand our 2016 Annual Report – a blend of our annual performance and sustainability reports. The objective was to communicate our sustainability performance in an extraordinary way – the HEINEKEN way - authentic, clear, enjoyable and noteworthy. Thus, “You’re not gonna read this…” was born.

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HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity
HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity

MARKETING AND COMMS - Are you or someone you know helping create a gender equal world? Individuals are being invited to share stories of initiatives big and small in the form of video, audio, essays and artwork as submissions to the Girl Rising Creative Challenge, Powered by HP.

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

PRESS RELEASE - Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners.

Machine-Readable Disclosure and ESEF 2020 – A New Era of Corporate Digital Reporting?
Machine-Readable Disclosure and ESEF 2020 – A New Era of Corporate Digital Reporting?

MARKETING AND COMMS - New regulation in the EU mandates public companies to file financial statements in digital format. Does the move to HTML and Big Data have the potential to push corporate reporting into the digital age?

Humana’s Maria Hughes named to BLACK ENTERPRISE’s 2018 Top Executives in Corporate Diversity List
Humana’s Maria Hughes named to BLACK ENTERPRISE’s 2018 Top Executives in Corporate Diversity List

PRESS RELEASE - Humana Inc. (NYSE: HUM) is proud to announce that Maria Hughes, Senior Vice President and Chief Inclusion and Diversity Officer, has been named to BLACK ENTERPRISE’s 2018 Top Executives in Corporate Diversity List.

4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

LEADERSHIP - This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

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Sustainable Brands Announces 2018 Innovation Open Semi-finalists
Sustainable Brands Announces 2018 Innovation Open Semi-finalists

PRESS RELEASE - Eleven environmental and social-impact entrepreneurs will contend for top honors at global startup competition SAN FRANCISCO, May 15, 2018 – Sustainable Brands® recently announced 11 semi-finalists to compete at the Sustainable Brands Innovation Open (SBIO) startup competition co-sponsored by Makersite and RISN Incubator at Arizona State University. The SBIO competition attracts world-changing entrepreneurial teams with unique ideas to solve some of the world’s pressing environmental and social concerns.

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