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#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)
#SustyGoals 3: GE's Gretchen Hancock on Context-Based Goal-Setting (Part 2)

NEW METRICS - At SB's third annual #NewMetrics Conference at the University of Pennsylvania in September, the need for next-generation sustainability goals — which measure progress toward real-world goal-lines such as carbon budgets, water tables, and living wages — emerged as a key theme.

New Report Reveals Global Trends, 'Perspectives' on CR Reporting
New Report Reveals Global Trends, 'Perspectives' on CR Reporting

MARKETING AND COMMS - CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has developed and where it might be headed.

Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough
Greenpeace Praises Google, Apple, Facebook for Duke Clean Energy Breakthrough

BEHAVIOR CHANGE - Duke Energy Carolinas, which provides roughly 20,000 megawatts of electricity to approximately 2.4 million customers throughout the Carolinas through a mix of nuclear, coal-fired, natural gas and hydroelectric power generation, announced on Friday the addition of a “Green Source Rider” that will offer its large customers an opportunity to purchase renewable energy, apparently in response to requests from some of said large customers.

The Uncountable and Sustainable Business Metrics: Can There Be a Productive Relationship?
The Uncountable and Sustainable Business Metrics: Can There Be a Productive Relationship?

NEW METRICS - In seven earlier parts of this series, we've discussed 17 pitfalls in the sustainability metrics field. We told sometimes painful stories from several fields outside of business with experience measuring things, such as education and criminal justice, and we discussed easy-to-miss things such as confirmation bias, mistakenly measuring the wrong thing, and failing to acknowledge complexity.

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'There's More Work to Do': A Conversation with Coke's Bea Perez
'There's More Work to Do': A Conversation with Coke's Bea Perez

MARKETING AND COMMS - Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering female entrepreneurs around the world.We caught up with Coke’s Chief Sustainability Officer, Bea Perez, for more on the company’s progress to date and the work that’s left to be done.

New UNGC Guide Helps Companies Report Their Positions on Climate Policy
New UNGC Guide Helps Companies Report Their Positions on Climate Policy

MARKETING AND COMMS - The UN Global Compact (UNGC) today released a guide for companies to manage and report on their direct and indirect influences on climate policy. Now for the first time, companies have guidelines to help them engage in climate policy in a transparent and accountable way that is consistent with their sustainability commitments.

Report: Businesses Struggle to Fully Integrate Sustainability
Report: Businesses Struggle to Fully Integrate Sustainability

ORGANIZATIONAL CHANGE - Only one in five companies has fully integrated sustainability into business, according to the BSR/GlobeScan State of Sustainable Business Survey 2013, which received responses from more than 700 corporate sustainability executives — the largest pool to date.In this year’s survey, respondents were asked for the first time to indicate the extent to which sustainability is integrated into the core of their business. Only 21 percent of respondents reported that their company is close to full integration. A majority say that their company is either about halfway to integration (51 percent), or is just getting started (22 percent).

Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

MARKETING AND COMMS - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

Patagonia Promises 100% Traceable Down by 2014
Patagonia Promises 100% Traceable Down by 2014

MARKETING AND COMMS - It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource allocation, and ended the month by announcing its plans to offer Fair Trade Certified™ apparel, beginning in Fall 2014.

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Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste
Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste

WASTE NOT - Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture apparel, but Silverstein disrupts the paradigm, using design-driven innovation to create a fashion line without fabric waste. We chatted with Silverstein and brand manager Chris Anderson to see what inspires them about designing without waste and where the future of fashion is headed.

Patagonia to Offer Fair Trade Certified Clothing
Patagonia to Offer Fair Trade Certified Clothing

SUPPLY CHAIN - Patagonia has announced plans to offer Fair Trade Certified™ apparel, starting with nine styles in the Fall 2014 season.For every Fair Trade Certified product Patagonia sells, the company says it will pay a premium directly into a special fund for employees. The workers will then decide collectively how to spend this fund, based on what they deem to be their community’s greatest needs: from scholarships and disaster relief funds, to medical care and transportation. Workers can also vote to take the Fair Trade premium dollars as a cash bonus, which can be equivalent to an entire month’s salary or more.

This Season's Hottest Trend: Fashion Protecting Forests
This Season's Hottest Trend: Fashion Protecting Forests

COLLABORATION - Fashion and forests don’t likely go hand-in-hand in most people’s minds, but a new partnership announced today is aimed at increasing the sustainability of both.Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy — with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers — have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry’s role in endangering them.

L'Oréal Announces Ambitious Sustainability Commitment for 2020
L'Oréal Announces Ambitious Sustainability Commitment for 2020

MARKETING AND COMMS - Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020.

Liberty & Justice for All: How Africa Is Challenging Fast Fashion's 'Race to the Bottom'
Liberty & Justice for All: How Africa Is Challenging Fast Fashion's 'Race to the Bottom'

PRODUCT, SERVICE & DESIGN INNOVATION - Chid Liberty was born in Liberia, his father the nation’s ambassador to Germany — where Chid grew up before his family was exiled and moved to Silicon Valley. After 28 years abroad, Chid returned to Liberia in 2009 inspired by the Nobel Peace Prize-winning Liberian Women’s Peace Movement and founded Liberty & Justice with social entrepreneur Adam Butlein.

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Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013
Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013

MARKETING AND COMMS - Unilever, KT and Nestlé lead the Tomorrow’s Value Rating 2013 (TVR), which recognizes companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model.”Sprint, Vodafone, Iberdrola, E.ON, BMW, Ford and Deutsche Telekom rounded out the top 10. Two Tomorrows, the sustainability strategy consultancy that created the rating, says the average for the top 10 this year is 83 percent compared to 55 percent in 2010. While the average score across the companies rated has varied only slightly over recent years, in that time the highest scores have gotten higher. There also is a growing gap between sustainability leaders and laggards, the report says.

LG Electronics Earns Marriott's 2013 Supplier Sustainability Award
LG Electronics Earns Marriott's 2013 Supplier Sustainability Award

SUPPLY CHAIN - Marriott International has awarded LG Electronics its 2013 Supplier Sustainability Award. The annual award recognizes the Marriott supplier that has made a significant impact on its guests and properties through innovative ideas toward helping Marriott meet its sustainability goals.Through improving television product development, manufacturing and usage, Marriott says LG supports the hotel chain’s sustainability objectives in 20 countries across a number of areas — including energy efficiency, reducing greenhouse gas emissions and waste, and using more sustainable materials to reduce the impact on the environment.

Nestlé on Its Way to Achieving Zero Waste in Europe by 2020
Nestlé on Its Way to Achieving Zero Waste in Europe by 2020

WASTE NOT - Nestlé today announced it will achieve zero waste in all 150 of its European factories by 2020, meaning no factory waste will go to landfill or be incinerated without energy being recovered from the process.“The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé Executive Vice President and Zone Director for Europe. “We already have over 25 factories in Europe that do not dispose of waste into the environment.“By relentlessly eliminating all sources of waste, or by recycling or recovering energy from unavoidable residues, I am convinced we can achieve the same for all our European operations,” Freixe said.Cleaning up

Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day
Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day

BEHAVIOR CHANGE - To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highest rates of diarrhoea in the country, the campaign aims to end preventable deaths of children under five by changing hand-washing behaviors, one village at a time. Today, Lifebuoy has confirmed it will extend this program to communities and villages across 17 countries globally.

SHFT and BBMG Join Forces to Create Branded Content Offering
SHFT and BBMG Join Forces to Create Branded Content Offering

PRODUCT, SERVICE & DESIGN INNOVATION - BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a powerful new approach to developing and delivering original branded content designed to disrupt and delight. The new initiative launches with an impressive roster of clients, including Sprint and Recyclebank.

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Women Directors Now Make Up 19% of UK Boards
Women Directors Now Make Up 19% of UK Boards

LEADERSHIP - The number of women directors who now sit on the boards of the United Kingdom’s largest companies, the FTSE-100, has risen from 12.5 percent to 19 percent since 2011, according to a recent report by the UK Department for Business, Innovation and Skills.Former British Trade Minister Lord Davies founded Women on Boards in 2011 to track progress towards the UK’s goal of having 25 percent of board positions being held by women by 2015. According to the recent numbers, FTSE-100 companies must appoint 66 more female directors in the next two years to meet the target.The report also shows that the number of all-male boards on the FTSE-100 index has fallen to 6 companies, down from 21 companies in 2010.

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