BEHAVIOR CHANGE -
We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainability sector, we still struggle to apply some of the most basic communications principles to the issues we are trying to solve.
ORGANIZATIONAL CHANGE -
This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
MARKETING AND COMMS -
One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows.
MARKETING AND COMMS -
A new report from CDP and the Climate Disclosure Standards Board (CDSB) shows a gap between the way companies identify climate-related risks and opportunities, and how they are preparing to tackle them.
LEADERSHIP -
Are businesses ready to respond to the existential threats posed by social and environmental issues such as wealth inequality and climate change? Not yet, it seems. A new report from the University of Cambridge Institute for Sustainability Leadership (CISL) has found that businesses need to “develop leadership to respond to the unprecedented changes brought by the Fourth Industrial Revolution,” or miss out on the opportunities presented by new technologies and innovations.
PRESS RELEASE -
Over 100 Brands already registered, including HEINEKEN, Aveda, eBay, REI & others
SAN FRANCISCO, March 15, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming global flagship conference: SB’18 Vancouver. More than 3,000 brand and business leaders will convene June 4 -7 at the Vancouver Convention Centre in Vancouver, British Columbia for a conversation on brand innovation for the 21st century.
PRESS RELEASE -
Heineken® is famous for its 150-year-old beer recipe. But there is no recipe when it comes to women succeeding at HEINEKEN USA (HUSA), and that’s something we’re just as proud of. In the past, beer has been a male-dominated field, but HUSA is proudly at the forefront of changing that – with women making up 40% of our workforce and 50% of senior management. It’s especially relevant today, as the national conversation about gender equality has never been louder or clearer. We’re always looking to be even more conscientious about diversity and inclusiveness while Brewing a Better World.
MARKETING AND COMMS -
At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.
ORGANIZATIONAL CHANGE -
This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
PRESS RELEASE -
Sustainability, one of our company values, means we are focused on the long-term health of our business, planet and communities. Our efforts over the last few years have dramatically raised the bar, and recently resulted in our ranking #72 on Barron’s first list of 100 Most Sustainable Companies.
PRESS RELEASE -
SAP’s latest Integrated Report, released today, sets it all out in black and white: In 2017, SAP cut its CO2 emissions by 55,000 tons year over year. That’s a whopping 14%. But even more important: At 325 kilotons, our carbon footprint is once again below the year 2000 levels. Back in 2009, SAP had set itself the goal of reducing its global greenhouse gas emissions to the year 2000 level by 2020 – despite strong company growth in the interim.
MARKETING AND COMMS -
This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
WALKING THE TALK -
Ceres has released a new interactive web-based analysis examining how more than 600 of the largest publicly traded companies in the US are responding to urgent calls to act on climate change and other sustainability issues, and positioning themselves for success in a world shaped by these unprecedented environmental and social challenges. This is the third assessment of these companies, which represent more than 80 percent of the US market share.
MARKETING AND COMMS -
Companies are investing in corporate responsibility programs with the goal of making a positive contribution to the communities and environments in which they operate. Successful corporate responsibility programs emphasize engagement with various stakeholders, including customers, partners, governments, and employees. In today's changing communications landscape, stakeholders have an important role in shaping these programs.
Stakeholder engagement is critical to the shared success of corporate responsibility programs. It is time that companies take a fresh look at how to engage with these individuals to arrive at common goals and maximize collective resources.
WALKING THE TALK -
Following the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on February 14 that left 17 people dead, businesses are using their influence to drive change. Over the past several weeks, an onslaught of corporations ranging from Delta to Symantec and Enterprise have announced that they will be cutting ties with gun advocacy group National Rifle Association (NRA).
WASTE NOT -
Earlier this year, the NFL, PepsiCo, Aramark, U.S. Bank Stadium, SMG and the Minnesota Sports Facilities Authority announced an ambitious plan to make Super Bowl LII a zero-waste event. The results are finally in and it’s official — the effort was a major win. Ninety-one percent of all trash generated on game day from 67,612 fans was responsibly recovered through composting, recycling and reuse. This marks the highest diversion rate achieved at U.S.
WALKING THE TALK -
When Walmart announced its Project Gigaton goals in 2017, it raised the bar for corporate climate action. This ambitious commitment is aimed at reducing emissions from Scope 3 sources by one billion tons by 2030.
BUSINESS CASE -
The recent collapse of Carillion plc raises serious questions about the viability of corporate business models. This might not be an isolated event — presenting a major wake-up call for businesses, everywhere. The question is, what should be done: Can we avoid the fall of giants, or are we witnessing an inevitable process of creative destruction?
BUSINESS CASE -
In the din of companies and brands shouting about the good they’re doing, ‘purposewash’ is overtaking ‘greenwash’ as the default accusation of corporate hypocrisy. Thirty years ago, Chevron was one of the first accused of greenwash after a series of ads purporting to show its environmental stewardship commitment. ‘People Do’ showed employees protecting bears, butterflies, sea turtles and other cuddlies, but the campaign was attacked by environmentalists for glossing over the damage inflicted by Chevron operations on those creatures’ habitats.
BEHAVIOR CHANGE -
A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pride people will feel if they take such actions may be a better way to change environmental behaviors.