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Stories About Corporate Communications

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Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives
Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives

BEHAVIOR CHANGE - Seventy-five million people work directly in the fashion and textiles industry. Many are subject to exploitation; verbal and physical abuse, unsafe working conditions and poor pay. While some progress has been made since the collapse of the Rana Plaza garment factory in 2013, which killed 1,138 people, there is still a lot to be done.

Quantis opens doors in Italy to support clients and to further market expansion
Quantis opens doors in Italy to support clients and to further market expansion

PRESS RELEASE - Milano, Italy – Quantis announces the opening of an office in Milano, Italy and a new team member. The Milano location and team will support our growing number of clients and partnerships in Italy and position Quantis as the leading and local environmental sustainability firm in the country. Quantis’ clients in Italy include, among others, Fastweb, Ferrarelle, Ferrero, Lavazza, Nespresso, Sealed Air, STMicroelectronics and Yara. 

Sustainable Brands Announces Full Conference Program for SB’17 Detroit
Sustainable Brands Announces Full Conference Program for SB’17 Detroit

PRESS RELEASE - SAN FRANCISCO, March 29, 2017 –  Sustainable Brands® recently announced full program details for SB’17 Detroit, running May 22-25 at the Cobo Center in downtown Detroit. The conference will convene more than 2,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can position themselves for success against a backdrop of changing societal needs. 

Philanthropy Spotlight: Bill Ford Better World Challenge
Philanthropy Spotlight: Bill Ford Better World Challenge

PRESS RELEASE - Successful corporate philanthropy programs should tie back to a company's core business values, and have strong leadership and support from the top. If a company's corporate giving strategy doesn't align with their community presence or overarching goals, efforts can be less impactful or appear disjointed.

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Heineken Wins Nudging For Good Award
Heineken Wins Nudging For Good Award

PRESS RELEASE - Heineken has won the Excellence Award Health & Wellbeing at the first ‘Nudging For Good’ Award Ceremony for This One Is On Us. A ‘Nudge for Good’ is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behavior or habits and adopt healthier and/or more sustainable ones.

Norway Earns Top Spot in 2017 World Happiness Report
Norway Earns Top Spot in 2017 World Happiness Report

NEW METRICS - With its narrow economic focus, GDP has long been considered a poor measure of human welfare and progress. Several alternatives have been developed over the years to more accurately measure the well-being of a population, including Gross National Happiness (GNH), which uses the collective happiness of a nation as its main development indicator.

Leaders of the Purpose Revolution: ECOALF’s Javier Goyeneche
Leaders of the Purpose Revolution: ECOALF’s Javier Goyeneche

PRODUCT, SERVICE & DESIGN INNOVATION - This is one of a series of interviews that started when Rosie Warin, CEO of culture and communications agency Kin&Co, began having conversations with high–profile, values–driven leaders of the ‘purpose revolution’ about the future of leadership. Each explores how these leaders got to where they are now, and what they think the future of values–driven leadership looks like. How did the man who now turns abandoned fishing nets, old tires and coffee residues into clothing get to where he is today? We found out when we sat down with Javier Goyeneche, founder of Spanish eco-fashion brand ECOALF.

Everything Is Political: Brand Communications in the New Era
Everything Is Political: Brand Communications in the New Era

MARKETING AND COMMS - When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do?

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Discerning Taste: Sustainability Reporting for Evolving Audiences
Discerning Taste: Sustainability Reporting for Evolving Audiences

PRESS RELEASE - Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. For sustainability professionals, catering to this growing and diverse audience can be challenging.

New Campaign from Outerknown Aims to Remind Us #ITSNOTOK to Pollute the Oceans
New Campaign from Outerknown Aims to Remind Us #ITSNOTOK to Pollute the Oceans

BEHAVIOR CHANGE - This week, sustainable menswear brand Outerknown launched #ITSNOTOK, an evergreen giveback program designed to bring awareness to environmental issues – particularly the declining health of our oceans, mostly due to pollution – all over the world. #ITSNOTOK is a call to action to consumers to become part of the solution, rather than the problem, by helping to clean up the oceans.

How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV

MARKETING AND COMMS - The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have called this the ushering of a new era, one where institutions are met with anxiety rather than trust; in such a climate, brands and businesses can play an important role through establishing a distinct POV and by supporting actions that address critical societal issues of the day.

3 Key Resources for Benchmarking Your Sustainability Program
3 Key Resources for Benchmarking Your Sustainability Program

NEW METRICS - What better time to benchmark your sustainability program than the start of the year? Evaluating whether your program is following best practices can spur improvement and provide justification for prioritizing initiatives. This helps determine whether teams are headed in the right direction and moving with enough momentum to meet the sustainability challenges of the future and drive business value. With growing evidence demonstrating the business case for sustainability, such as $8 billion earned in one year by a sample of 150 companies, there are compelling reasons to gauge your program’s health.

Fellowship Program Equips Business Leaders to Drive Impact Through Innovation
Fellowship Program Equips Business Leaders to Drive Impact Through Innovation

LEADERSHIP - With growing demand for business leaders to embrace progressive business practices that respect both people and planet showing no sign of slowing down, it is now more important than ever to empower high-potential professionals to innovate and lead change. Companies already have social intrapreneurs in their midst — accomplished innovators inside companies — whose efforts are helping them meet these new sets of pressures and expectations.

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As You Sow Urges Global Brands to Nix Polystyrene Foam Packaging
As You Sow Urges Global Brands to Nix Polystyrene Foam Packaging

CHEMISTRY, MATERIALS & PACKAGING - Environmental and corporate social responsibility non-profit As You Sow has called upon four major US companies — Amazon, McDonald’s, Target and Walmart — to ditch polystyrene foam packaging from their operations. And they’re not the only ones: A new report by the Ellen MacArthur Foundation, endorsed by leaders of 15 global brands, has also called for globally replacing polystyrene.

7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World

BEHAVIOR CHANGE - The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societal impact. We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?” Their wisdom follows.

BillerudKorsnas Recognised as Gold Class
BillerudKorsnas Recognised as Gold Class

PRESS RELEASE - BillerudKorsnas has announced that it has received Gold Class and Industry Mover Sustainability Awards 2017, according to RobeccoSAM’s annual Corporate Sustainability Assessment. The winner of the Gold Class award ranks in the highest 1% in the actual industry, in this case the Containers and Packaging industry. The Industry Mover award recognises that BillerudKorsnas has achieved the largest proportional improvement compared to the previous year.

Sustainable Brands Community Ignites Discourse around the ‘Good Life’
Sustainable Brands Community Ignites Discourse around the ‘Good Life’

PRESS RELEASE - SAN FRANCISCO, January 25, 2017 – The Sustainable Brands® community will launch its largest global initiative to date at SB’17 Detroit, May 22-25, 2017. This marks the beginning of a 3-year journey among global business and brand leaders who are working together to create a new collective and locally relevant vision of what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. The initiative is designed to build a productive partnership between brands and consumers to help shift the world toward a healthier economy and a sustainably flourishing future.

Sealed Air Named Goodwill 2016 Power Partner
Sealed Air Named Goodwill 2016 Power Partner

PRESS RELEASE - Goodwill Industries of Southeastern Wisconsin has named Sealed Air their 2016 Power Partner. This prestigious award was established to recognize organizations that provide ongoing and sizeable work opportunities for people with disabilities or disadvantages. “There is a shared belief in the Power of Work,” said Jackie Hallberg, president and CEO, Goodwill Industries. “The work our Power Partner companies provide improves the lives of countless individuals by creating an opportunity for people to learn, earn a paycheck and develop a sense of purpose and self-worth.”

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Sealed Air Corporation Donates to Toys for Tots
Sealed Air Corporation Donates to Toys for Tots

PRESS RELEASE - Sealed Air Corporation has collected over 1,100 toys this holiday season for donation to the U.S. Marine Corps’ Toys for Tots Program. Sixteen Sealed Air locations across the U.S. donated to this annual toy drive as a way to give back to children in the local communities in which they live and work. The company is a 2016 National Corporate Donor to Toys for Tots. 

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