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Intrinsic Value Exchange: Using Market Forces to Help Heal the Planet
Intrinsic Value Exchange: Using Market Forces to Help Heal the Planet

NEW METRICS - Our economy assigns values to just about everything except for the things that matter most. As far as the current economy is concerned, a tree holds value only if it is cut down, an animal only if it is slaughtered and a person only if they contribute to the GDP. When we are given the price of an item, many values and certain costs are often excluded, which results in the destruction of natural resources, decline in human health and an economy that is less productive than it could be.

Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry

MARKETING AND COMMS - Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she eventually sold her company to Clorox for $913 million in 2007. That acquisition has been one within a recent trend of large food and consumer packaged goods companies buying smaller ones for more “natural” or healthful products: Colgate-Palmolive owns Tom’s of Maine; Coca-Cola snapped up Honest Tea; Kraft has long owned Boca Burgers.

Diageo Reducing Material Use to Achieve Zero Waste by 2015
Diageo Reducing Material Use to Achieve Zero Waste by 2015

WASTE NOT - Global beverage company Diageo says it is working towards zero waste to landfill targets at all of its sites by 2015, but is looking to make its waste management activities a higher priority via a five-pronged approach.The company's latest sustainability and responsibility report says it has reduced waste to landfill by 53.4 percent this year, contributing to an overall reduction of 77.9 percent against a 2007 baseline. This means that 81,099 tons of manufacturing waste is now being reused or recycled.

Webinar: Making the Business Case for Sustainability
Webinar: Making the Business Case for Sustainability

PRESS RELEASE - KNOXVILLE, Tenn., August 13, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its next webinar will focus on sustainability as both an offensive and defensive business strategy. “Our Eco Pulse™ 2013 survey found that 48 percent of Americans say a company’s environmental reputation is important to their purchase decisions,” said Suzanne Shelton, CEO and founder of Shelton Group. “To that end, telling your company’s corporate sustainability story has both risks and benefits, and without understanding those fully, you might not be able to make the right decisions about allocating your resources.”

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Sustainable Brands Releases White Paper on Redefining and Measuring New Forms of Business Value
Sustainable Brands Releases White Paper on Redefining and Measuring New Forms of Business Value

PRESS RELEASE - SAN FRANCISCO– Sustainable Brands® recently released a white paper framing the forthcoming opportunities in the field of emerging sustainability metrics called Redefining Value: The New Metrics of Sustainable Business. The 28-page report introduces the rationale behind the need for metrics that better reflect new forms of business impact and value for the 21st century. It brings together a series of exclusive conversations on the topic that began in 2011 with the Sustainable Brands community held both online at www.SustainableBrands.com as well as via a focused annual conference on the topic hosted at the University of Pennsylvania in Philadelphia.

Monadnock Paper Mills Wins EPA 2013 Environmental Merit Award
Monadnock Paper Mills Wins EPA 2013 Environmental Merit Award

MARKETING AND COMMS - Family-owned paper company Monadnock Paper Mills has been recognized by the Environmental Protection Agency (EPA) as a recipient of a 2013 Environmental Merit Award for its significant contributions to environmental awareness and problem solving.Awarded annually by the EPA since 1970, the Environmental Merit Awards recognize individuals and organizations whose work has protected or improved the environment in distinct ways. A winner in the Business, Industry, Trade or Professional category for the State of New Hampshire, Monadnock has been highlighted for the following achievements:

European Sustainable Brands Community Leaders to Gather for World-Renowned Brand Innovation Conference
European Sustainable Brands Community Leaders to Gather for World-Renowned Brand Innovation Conference

PRESS RELEASE - SAN FRANCISCO, July 31, 2013 – Sustainable Brands® announced today that the Sustainable Brands London conference is set to convene November 18-19, 2013 at the Lancaster London.  The conference theme, From Revolution to Renaissance, will focus on positive shifts currently taking place in product and service innovation and marketing, as well as provide examples of purpose-driven brand innovation that is reinvigorating global and local economies.  

Follow-Up to SB'13: Lucid's Michael Murray on Using IT to Drive Behavior Change
Follow-Up to SB'13: Lucid's Michael Murray on Using IT to Drive Behavior Change

BEHAVIOR CHANGE - Michael Murray is the president and co-founder of Lucid, a software company providing real-time information feedback designed to “teach, inspire behavior change, and save energy and water resources in buildings.” Since the company’s founding in 2004, over 275 schools and organizations have adopted Lucid’s Building Dashboard, which it describes as a social network for buildings that allows people to view, compare, and share resource usage data online.

Life Technologies Announces 2012 Sustainability Progress
Life Technologies Announces 2012 Sustainability Progress

PRESS RELEASE - “Sustainability has become a powerful productivity tool—it’s evolved beyond Life Technologies’ operations to impact the way we drive continuous improvement company-wide.” - Mark O’Donnell Senior Vice President, Global Operations Global biotechnology company Life Technologies has released its 2012 sustainability achievements via the company’s second web-based report, its fifth sustainability report overall. Full reporting is available at lifetechnologies.com/sustainability.

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If You Want Something Done Right, Do It Yourself: Ford and Toyota End Hybrid Partnership
If You Want Something Done Right, Do It Yourself: Ford and Toyota End Hybrid Partnership

COLLABORATION - Ford and Toyota announced this week they are going their separate ways after teaming up in 2011 to develop a hybrid gasoline-electric powertrain system for light-duty trucks. After completing a feasibility study of their collaboration, the companies have decided to proceed on development of individual hybrid systems, according to Toyota.

The Case for Supply Chain Sustainability Investments
The Case for Supply Chain Sustainability Investments

PRESS RELEASE - NativeEnergy Blog A letter from Jeff Bernicke, President at NativeEnergy

Beanfields Snacks Awarded B Corporation Status
Beanfields Snacks Awarded B Corporation Status

MARKETING AND COMMS - Bean and rice tortilla chip maker Beanfields Snacks has achieved its certification as a B Corporation.The family-owned company joins Ben and Jerry’s, Etsy, Patagonia and hundreds of others companies worldwide using the power of business to tackle social and environmental problems.

Dell Announces Social, Environmental Achievements as Part of 'Powering the Possible'
Dell Announces Social, Environmental Achievements as Part of 'Powering the Possible'

WASTE NOT - Dell has announced key corporate responsibility achievements, such as collecting one billion pounds of electronic waste a year earlier than planned, with the release of its Fiscal Year 2013 (FY13) Corporate Responsibility Summary Report.The report outlines Dell’s environmental progress and efforts to support communities globally to achieve its sustainability goals, which are based on its Powering the Possible platform, a commitment to put technology and expertise to work where it can do the most good for people and the planet.The strategy focuses on four primary areas: Environment

Walmart-Backed Alliance Vows to Fix Bangladesh, But Critics Fear Lack of Liability
Walmart-Backed Alliance Vows to Fix Bangladesh, But Critics Fear Lack of Liability

SUPPLY CHAIN - An alliance of 17 North American brands led by Walmart, Gap and Target has unveiled the details of its independent Bangladesh Worker Safety Initiative — a five-year pact that aims to improve conditions at Bangladesh garment factories and establish more viable worker communications.

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Three Tips for Successful Rebranding
Three Tips for Successful Rebranding

MARKETING AND COMMS - In the early 2000s, revered British clothing brand Burberry was experiencing some hiccups. For decades, the Burberry name had been synonymous with English culture, but as the 20th century moved into the 21st, the company began to overextend itself. Expanding beyond trench coats and umbrellas, Burberry's name and trademark beige tartan plaid were soon plastered on every item of clothing that could support them. Without a clear vision, the name suffered: Even with the rich history behind the line, customers began viewing the clothing in a different light, and before long, Burberry was more closely associated with England’s gangster culture than with tea and crumpets.

Mars Named Best Private Company in 2013 Responsible Business Awards
Mars Named Best Private Company in 2013 Responsible Business Awards

MARKETING AND COMMS - Mars, Incorporated has been named “Best Private Company” by the 2013 Ethical Corporation Responsible Business Awards. Ethical Corporation is a UK-based global business publication focused on global ethical business and exploring how large companies are responding to the sustainable business agenda.The Ethical Corporation Responsible Business Awards pay tribute to companies’ commitment to responsible business practices and recognizes global leaders in corporate sustainability, according to the announcement.Other categories included “Best Employee Engagement,” “Best Supplier Engagement” and “Best Sustainability Report,” which were won by Western Union, Natura and The Co-Operative, respectively.

Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data
Scope 5 Helping Businesses Find New Insights Into Their Sustainability Data

MARKETING AND COMMS - With the continued, rampant growth of our community come countless opportunities to engage with new, innovative companies and the brains behind them. Today, meet Scope 5 founder Yoram Bernet.

Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business
Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business

LEADERSHIP - Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and planet alongside profit — a "Plan B" for businesses the world over.

Three Squares Inc. Named Sustainability Certification Partner for Sustainable Brands® 2013
Three Squares Inc. Named Sustainability Certification Partner for Sustainable Brands® 2013

PRESS RELEASE - SAN DIEGO -- As the first event organizer in North America to achieve conformity to the ISO 20121 Standard, environmental consulting firm Three Squares Inc. will deploy a comprehensive event sustainability management system for this year’s Sustainable Brands® Conference taking place June 3-6, 2013 in San Diego, California.  

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Sustainable Brands Announces First Look at 2013 Innovation Open Finalists
Sustainable Brands Announces First Look at 2013 Innovation Open Finalists

PRESS RELEASE - SAN FRANCISCO, May 20, 2013 – Sustainable Brands® recently announced the twelve semi-finalists selected from over 100 entries received from across the globe to compete at the Sustainable Brands Innovation Open (SBIO) business plan competition.

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