MARKETING AND COMMS -
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.
WALKING THE TALK -
PepsiCo plans to more than double its science-based climate goal, aiming to
achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers.
THE NEXT ECONOMY -
Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the life of seniors and people with disabilities.
ORGANIZATIONAL CHANGE -
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
WALKING THE TALK -
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
THE NEXT ECONOMY -
Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.
PRODUCT, SERVICE & DESIGN INNOVATION -
No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …
ORGANIZATIONAL CHANGE -
The tech sector can, and should, be the leader at showcasing the advantages of diversity. In many ways, we are all limited by the tools that we use. The cloud is enabling companies to overcome many barriers that were, until recently, impenetrable.
ORGANIZATIONAL CHANGE -
The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves.
ORGANIZATIONAL CHANGE -
BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience —
recognizes that much work remains to be done.
WALKING THE TALK -
Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.
ORGANIZATIONAL CHANGE -
When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
ORGANIZATIONAL CHANGE -
A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?
ORGANIZATIONAL CHANGE -
Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for
DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.
PRODUCT, SERVICE & DESIGN INNOVATION -
The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.
PRODUCT, SERVICE & DESIGN INNOVATION -
The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.
WALKING THE TALK -
But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
SUPPLY CHAIN -
Primark’s Sustainable Cotton Programme — potentially the largest independent programme managed by a fashion retailer — enables it to trace the source of its sustainable cotton, right down to the community it was grown in.
FINANCE & INVESTMENT -
When everyone involved in financial product development looks the same — either on paper, or by the color of their skin — then, what we ultimately create often fuels inequality.
THE NEXT ECONOMY -
Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.