WALKING THE TALK -
Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
BEHAVIOR CHANGE -
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy.
ORGANIZATIONAL CHANGE -
At SB’19 Detroit, Burt's Bees, Caesars Entertainment, Dave’s Killer Bread, Gap, Kellogg, Patagonia, P&G and more shared insights and strategies aimed at addressing governance inside and outside their organizations.
ORGANIZATIONAL CHANGE -
As part of our commitment to exploring the intersections of Diversity, Equity and Inclusion, and sustainable practices, three of our leaders will take part in discussions on the topic next week at SB'19 Detroit.
THE NEXT ECONOMY -
As SB’19 Paris wound down to a close, two thought-provoking roundtables on Tech, Science and Ethics explored conflicting views regarding a rise in AI applications; and how, for the next generation of purpose-driven startups, not all investors are created equal.
LEADERSHIP -
Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…
CLEANTECH -
Law firm Hogan Lovells has partnered with Barefoot College International to empower mostly illiterate women from off-grid areas around the world by training them as solar engineers, or “Solar Mamas.”
FINANCE & INVESTMENT -
CNote's new impact investment vehicle provides funding to underserved women of color and low-income women entrepreneurs across the US.
ORGANIZATIONAL CHANGE -
The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble.
MARKETING AND COMMS -
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well?
MARKETING AND COMMS -
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
BUSINESS CASE -
The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.
ORGANIZATIONAL CHANGE -
Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us.
ORGANIZATIONAL CHANGE -
An engaged workforce is critical to an organization’s success, no matter what products or services you’re selling.
WALKING THE TALK -
To bring companies closer to young people and to enable this proximity to drive enhanced brand innovation capacity — in essence, this is the ambition of the Millennials Lab, created in the Rio 2015 edition of Sustainable Brands, and which is now preparing to scale up, reaching other states in Brazil in 2019.
MARKETING AND COMMS -
JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer treatment and privacy, beneficial products, environmental impact, job creation, and community support in the US and abroad, as well as ethical leadership and long-term financial growth.
LEADERSHIP -
This post has been translated from Japanese. Read the original interview here.
MARKETING AND COMMS -
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in America.” With national conversations on race, immigration and diversity front and center, Susan Goldberg, Editor-in-Chief and Editorial Director at National Geographic Magazine and National Geographic Partners, spoke with MediaVillage about why it was time to take stock of these issues and how that might be done.
PRESS RELEASE -
The Procter & Gamble Company extends its long history of doing good in the world by bringing the comforts of home to those impacted by disasters, continuing to spark conversations about diversity, inclusion and gender equality with its advertising and making meaningful impact on the environment with new 2030 goals including a vision to ensure that none of the Company’s packaging ends up in the world’s oceans.
MARKETING AND COMMS -
While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices.