Stories About Energy/Utilities

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WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'
WindMade Introduces Product Label and Calls on Consumers to 'Show You Care'

MARKETING AND COMMS - The WindMade organization has launched the first global consumer label for products made with wind energy, according to a recent announcement.The WindMade Product Label can be applied to all products using a minimum share of 75 percent of renewable energy in their total electricity consumption, with wind power representing the largest share. The announcement says a cradle-to-gate approach was adopted, which means the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate.

Lego Thinking: Key to Futureproofing Your Brand?
Lego Thinking: Key to Futureproofing Your Brand?

PRODUCT, SERVICE & DESIGN INNOVATION - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.

Sustainable Shipping Initiative Working to Take the Environmental Sting Out of 'Sea Miles'
Sustainable Shipping Initiative Working to Take the Environmental Sting Out of 'Sea Miles'

BEHAVIOR CHANGE - Ninety percent of international trade travels by ship. And that comes with the type of carbon impact you would expect: The shipping industry’s carbon emissions currently account for 3-4% of global emissions and are expected to triple by 2050 if current practices continue unchanged.Shipping is a vital, global industry. Part or all of the clothes you’re wearing, the phone you use and the materials in the buildings you live and work in were most likely transported by ship for at least part of their journey to you. But with a carbon impact like its current one, the sustainability of the whole shipping industry could be in jeopardy. And that affects us all.

How to Jump-Start Behavior Change Around Energy Conservation
How to Jump-Start Behavior Change Around Energy Conservation

BEHAVIOR CHANGE - For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either 1) oil companies or 2) the U.S. government — with utilities much farther down the list.

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Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community
Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

MARKETING AND COMMS - Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks
Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks

MARKETING AND COMMS - U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, products and global supply chains.

Blue Box Cleaning Up Equipment, Bottom Lines for the Industrial Sector
Blue Box Cleaning Up Equipment, Bottom Lines for the Industrial Sector

CHEMISTRY, MATERIALS & PACKAGING - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals presented by Target on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Blue Box.Blue Box is positioning itself as an innovative method of cleaning industrial equipment with very little chemicals, at very low cost.

The Two Deficits, Part Three: The Root of the Conflict
The Two Deficits, Part Three: The Root of the Conflict

MARKETING AND COMMS - This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:

BMW i Poised to Redefine Sustainable Mobility
BMW i Poised to Redefine Sustainable Mobility

PRODUCT, SERVICE & DESIGN INNOVATION - The BMW brand arguably defines automobile performance, engineering and technology.

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Efficiency Exchange Leading 'Charge' To Improve Supply Chain Sustainability from the Ground Up
Efficiency Exchange Leading 'Charge' To Improve Supply Chain Sustainability from the Ground Up

SUPPLY CHAIN - In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Efficiency Exchange.

Shelton Group Hires Brooks Clark as Managing Editor
Shelton Group Hires Brooks Clark as Managing Editor

PRESS RELEASE - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that it has added Brooks Clark as Managing Editor of Shelton Insights, the agency’s soon-to-be-launched, web-based news service. “This is an exciting move for us a company because we’re expanding our service offering and exploring more ways to share our insights,” said Suzanne Shelton, founder and CEO of Shelton Group. “With Brooks’ extensive writing and editing experience, I know he will do a great job in pioneering this initiative.”

Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements
Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements

PRESS RELEASE - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in many behaviors, including those listed below: • Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent • Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent In addition, the survey found: • 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings

Mosaic Crowdsourcing $100 Million in New Solar Projects
Mosaic Crowdsourcing $100 Million in New Solar Projects

PRODUCT, SERVICE & DESIGN INNOVATION - Mosaic, an online marketplace that connects investors to solar energy projects, is tackling more and more ambitious projects. Recently, it started the Golden State Series, a string of solar investments that will total $100 million. The first project, seeking a investment $153,000 in a solar charity in San Diego, sold out in just six hours.

Dell Opens Eco-Learning Center at Headquarters Campus to Celebrate Earth Day
Dell Opens Eco-Learning Center at Headquarters Campus to Celebrate Earth Day

PRESS RELEASE - •Facility will serve Dell team members, promote sustainable gardening and teach healthy eating •Dell uses tools on Causes.com to ask people to join company in taking action for the planet; campaign could plant up to 30,000 trees with The Conservation Fund

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The Co-Operative's Lighter Wine Bottles Save Hundreds of Tons of Glass and CO2
The Co-Operative's Lighter Wine Bottles Save Hundreds of Tons of Glass and CO2

CHEMISTRY, MATERIALS & PACKAGING - UK grocery chain The Co-operative has just announced significant reductions in the weight of its private label wine bottles. With the help of its supplier, Kingsland Wines and Spirits, the Co-operative achieved reductions that amounted to a savings of 725 metric tons of glass and 556 metrics tons of CO2. Not only does a major reduction such as this use fewer resources and save energy, the biggest reduction comes from having less weight to transport and therefore dramatically lower fuel costs. By the end of 2013, the Co-operative plans to reduce its packaging weights by a further 15% and increase its carrier bag reduction target to 75%.

Bacardi Cuts Water Use in Half, Energy Consumption and GHGs by a Third
Bacardi Cuts Water Use in Half, Energy Consumption and GHGs by a Third

MARKETING AND COMMS - Bacardi Limited has achieved a nearly 50 percent drop in water usage and roughly 33 percent reductions in both energy use and greenhouse gas emissions in the last six years, according to its latest corporate responsibility report, released online Wednesday. Reductions were achieved through a combination of conservation measures that included more efficient equipment and greater use of renewable energy sources.The digital report, “Our Spirit is Clear,” embodies Bacardi’s commitment to reduce both its carbon footprint and impact on the earth’s natural resources. The company says the water saved is equivalent to providing a glass of water to every person on the planet.

Clariant Introduces Score Cards To Promote Water, Energy Conservation in Textile Manufacturing
Clariant Introduces Score Cards To Promote Water, Energy Conservation in Textile Manufacturing

CHEMISTRY, MATERIALS & PACKAGING - Swiss chemical company Clariant has released a series of score cards to demonstrate the percentage savings in water and energy consumption, chemical usage, time, GHG emissions and Biological/Chemical Oxygen Demand (BOD/COD) ratio attainable with its technology compared to conventional methods.The company says its One Way sustainability toolbox offers textile mills, manufacturers, brands and retailers facts and measurements to help them select products and processes with both ecology and economy in mind.

Biofuel Waste Could Offer Concrete Gains for Greener Cement
Biofuel Waste Could Offer Concrete Gains for Greener Cement

WASTE NOT - This article first appeared on edie.net on March 26, 2013.

Crossing Thresholds: From Fossil Fuel Divestment to Sustainable Investment
Crossing Thresholds: From Fossil Fuel Divestment to Sustainable Investment

NEW METRICS - Three cheers to Bill McKibben and 350.org for raising much-needed awareness through their campaign urging university endowments and pension funds to divest from fossil fuel-producing companies.

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Bombay Sapphire Turns Derelict Mill into Sustainable Distillery
Bombay Sapphire Turns Derelict Mill into Sustainable Distillery

CLEANTECH - The Bombay Sapphire gin distillery in Hampshire, England has become the first to achieve an “Outstanding” design-stage Building Research Establishment’s Environmental Assessment Method (BREEAM) accreditation, according to a recent announcement.

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